Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Understanding who your audience is should be the very first step in your content marketing plan – and even though we’re talking about B2B, we’re NOT talking about personas here. Put simply, everyone is creating content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? At SHIFT we’re big proponents of data-driven PR.

B2B 60

B2B Marketing Construction Analytics 60

ImPRessions - Crenshaw Communications

APRIL 18, 2019

The beauty of B2B PR programs in particular is that the branded or bylined business content generated can often be adapted to other channels. Survey results can easily become infographics or the centerpiece of a customer newsletter. Or, boost it with cost-effective paid social advertising. Repurpose everything.

Infographics 149

Infographics Retail Resources Employee 149

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. Are Facebook Ads Any Good for B2B Marketing?

B2B 60

B2B Infographics Interviews eBook 60

Stephen Waddington

JANUARY 9, 2019

Machine learning, leaky funnels, value exchange, hypertargeting, and customer advocacy are all opportunities for B2B marketing in a new report by Metia. We’ve published a report this week by my colleague Pete Morgan that explores new approaches to B2B marketing while also recognizing the importance of fundamentals.

B2B 60

B2B Report Case Study Infographics 60

Prohibition

MAY 14, 2024

From Meta expanding even more on its new AI offering to X making big moves to try and incentivise users to go back to advertising on the platform, here is your May ads update. LinkedIn shares new list of tips to help maximise campaign performance LinkedIn has shared another infographic with advertisers to help with their campaign performance.

Advertising 62

Advertising Advertising Social Media B2C 62

Prohibition

MAY 22, 2023

Here we’ll walk you through each type of creative that is available, so you can consider what might work best for your objectives from your social media advertising campaigns. Across each platform there are multiple different types of ad creative that you can use to advertise your product or services.

Creativity 62

Creativity Social Media Advertising Advertising 62

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. 5) Marketers will slow down.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Ishmael's Corner

MAY 10, 2015

As discussed in previous posts, most B2B content falls into the dreadful content bucket. I never considered this for B2B marketing, but the price point allows for experimentation. Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption.

Tools 60

Tools B2B Software Storytelling 60

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. Not only is content marketing by far the top digital priority for B2B marketers this year,” wrote the publication, “but it’s also the discipline most likely to get a spending hike this year.”. “Not

Content Marketing 68

Content Marketing Marketing Real Estate B2B 68

Cision

OCTOBER 26, 2016

8 billion will be spent on native advertising/sponsored content this year @bigal123 #PRSAICON #contentmarketing. — Top sponsored #content trends: infographics are not dead, humor is big in #B2B & employees are the new “native” voice – @bigal123 #PRSAICON. — PR Newswire (@PRNewswire) October 25, 2016.

Conference 120

Conference Internal International Data 120

Sword and the Script

JUNE 12, 2018

The commentary in the tracked changes was corny, so question is, could this work in B2B marketing ? The B2B Advantages of Working with a Boutique PR Firm. A Creative Press Release for B2B Tech. The Denny’s stunt was the brainchild of an advertiser and not a PR pro. I think it could with the right context.

Creativity 62

Creativity Infographics B2B Corporate 62

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Visual assets like infographics are more expensive.) Not defining your target audience. What are their job titles? Using too many tools.

Content Marketing 110

Content Marketing Print Analysis Web 110

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing.

Marketing 79

Marketing Publicity Survey Study 79

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Demand generation content marketing for B2B high tech industry. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Ted Coiné – @tedcoine. Coach and author on #SocialCEO.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

FEBRUARY 24, 2015

Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. About 60% expressed confidence in social media and marketing integration.

Mobile 60

Mobile Study Survey Marketing 60

Prohibition

APRIL 13, 2023

Convert To Infographics Infographics are an effective way to share information visually. If your video content contains a lot of data or statistics, turning it into an infographic is an excellent way to provide an easier, more ‘consumable’ piece of content for your audience, which they can read and understand quickly.

Video 62

Video Infographics Social Media Instagram 62

Sword and the Script

DECEMBER 17, 2016

I’ve been a longtime advocate of Facebook ads in B2B , it just requires thinking a bit differently about targeting. However, the analytics the company provides is questionable, according to reporting by Mark Bergen in a Bloomberg article titled, Facebook Measurement Mistakes Test Advertisers’ Ardor. Facebook Inc.

Analytics 60

Analytics Data Report Measurement 60

Sword and the Script

SEPTEMBER 14, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Ogilvy , a large PR and advertising firm announced its sixth annual 2019 Global Media Influence Survey at Cannes in June. Are you a B2B tech company that needs marketing or PR help?

Survey 87

Survey Media Relations Report Media 87

Prohibition

JANUARY 29, 2024

Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Serve value Your audience’s time is precious, so ensure every word counts. Provide actionable insights, tips and thought-provoking analysis. Keep it engaging Remember, you don’t have to be over-professional.

Blogging 62

Blogging SEO Engineering Mobile 62

Sword and the Script

JULY 21, 2018

At that time, that basically limited him to email and search advertising. 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. If you’re metric is revenue, you will struggle, at least in B2B marketing , because it takes time to produce those measures. Is Creativity a Skill or Talent?

Creativity 67

Creativity Marketing Analytics Measurement 67

Buzzstream

FEBRUARY 1, 2024

— Pitching to Someone Who Doesn’t Advertise Guest Posts Not everyone asks for guest posts, but you may still be able to convince someone to share your post. Infographic Outreach Infographics have been used for link building for years, though interest and reliability have waned due to overuse. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Dream job campaigns involve brands advertising job of a ‘lifetime’ to drive conversations online. Dream Jobs.

Digital PR 62

Digital PR Analysis B2C Examples 62

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? In this case, PR manager plans and runs advertising campaigns. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

OCTOBER 11, 2016

The Social Media Inflation Index 2016 [Infographic]. The same holds true for B2B and B2C. By contrast “legal services” post an average of 173 times per month and earn 151 interactions, according to the study. Recommended reading: Global Social Media Research Summary 2016. Social Sharing Fills Different Needs than Search.

Social Media 60

Social Media Study Media Survey 60

PR Breakfast Club

JULY 6, 2015

According to Mathew Sweezey, a B2B marketing expert with Pardot, a Pardot survey found that 70 percent of respondents admitted that the look of content had an impact on whether they saw the content as authentic and credible. Know which social media sites respond best to the use of images in advertising campaigns.

Data 28

Data Pinterest Social Media Big Data 28

Beyond PR

JANUARY 30, 2018

An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . Audience Insights – Demographics (B2C) and Firmographics (B2B). Cision Impact Report.

Measurement 75

Measurement How To B2C Infographics 75

MaccaPR

JULY 23, 2014

Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. For example, to ensure high-quality content, Facebook stipulates advertisers share photos with no more than 20 percent text in the ad''s image. Be snackable. Consumers love short and punchy.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

PRSay

APRIL 19, 2016

B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Beyond PR

AUGUST 4, 2016

Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. Instagram only allows links in a post when it’s a paid advertisement. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Don’t miss these related posts: The Advantages of Working with a Boutique PR Firm in B2B. Does your B2B agency stopped bringing creative content ideas? Earning Attention: Cold Calls, Content and Ads [UML].

Web 60

Web Google Mobile B2B 60