5W PR

AUGUST 7, 2020

Finally, SevenVentures Pitch Day and the Growth Marketing Conference are the places to be for any B2B and B2C growth marketers.

B2C 88

B2C B2B Pitching Conference 88

Flack's Revenge

DECEMBER 12, 2018

Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted. If I‘m a B2C brand, I am still investing somewhat in Facebook. And I’m sure they’re doing more advertising on Instagram as well. Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

ImPRessions - Crenshaw Communications

MAY 17, 2016

The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funnel for a B2B company offering products or business services. In its early days, Starbucks actually based its marketing on its own storefronts rather than advertise.

Branding 195

Branding Brand Marketing Advertising 195

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. We visit and see hundreds, sometimes thousands, of websites and pieces of content every week.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

MARCH 11, 2024

Heading into another month of more social media updates that advertisers need to be aware of to achieve the best results. This is an interesting introduction as advertisers now have a way to promote their business on select content which can expose brands to a whole new audience quite easily.

Advertising 62

Advertising Advertising Social Media B2C 62

ImPRessions - Crenshaw Communications

MARCH 11, 2020

B2C marketers will want to grow a list of followers that they closely and frequently engage with. The platform is now offering new advertising options, making it easier to reach specific customer segments. It has more than 800 million monthly active users who spend an average of 46 minutes per day on the app , according to Hootsuite.

Social Media 272

Social Media Trends Media Instagram 272

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. B2C – Business to consumer. Affiliate – Sites that your brand partners with to promote and sell your company’s products and services.

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. As Brian Steinberg put it for Variety: “It’s far easier to score a touchdown in the Big Game than it is for advertisers to do the same in the commercial time that surrounds it.”. 3) Speak no Evil; Hear No Evil. As for the game – go Patriots!

Advertising 85

Advertising Advertising B2C Retail 85

Agility PR Solutions

JUNE 12, 2023

B2C communicators have long known that, when done authentically, influencer marketing is well worth the investment. But the indirect path from influence to purchase has been hard to quantify, and therefore often difficult to convince brand and marketing decision makers that those dollars are paying off.

Advertising 78

Advertising Advertising Measurement B2C 78

Prohibition

JUNE 23, 2023

Social media advertising is an ever growing and evolving part of social media. Month on month, there are new changes and updates to each platform when it comes to advertising. The first is a new discount code tool which will allow advertisers to have a specific discount code linked to an ad/account.

Advertising 71

Advertising Advertising Social Media Media 71

PR Fuel

OCTOBER 26, 2022

Did you know that the average B2C business spends around fifteen percent of its budget on advertising? The advertising field is becoming more competitive. To gain an edge, businesses are willing to spend more on advertising. While advertising works, busi.

B2C 103

B2C Advertising Advertising Publicity 103

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago.

B2C 120

B2C Content Marketing B2B Mobile 120

Prohibition

MAY 17, 2023

With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. How does Twitter Blue impact advertising? For most people, that means they need to sign-up to Twitter Blue or to be a Twitter Verified Organisation.

Advertising 62

Advertising Advertising Twitter B2C 62

Axia PR

FEBRUARY 15, 2022

She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher-ed organizations including Gap, AT&T, Jayco, Tufts University, and more. Drew McLellan is the CEO of Agency Management Institute and has been in the advertising industry for more than 30 years.

Agency 118

Agency B2C B2B Advertising 118

Prohibition

SEPTEMBER 21, 2023

Here’s some insight into how you can be using the tool for your advertising. It has had plenty of time to learn now and Meta are pushing it to advertisers to use and improve the results of campaigns. Something to be aware of if you do advertise to the EU. Meta are also offering AI support, via its AI, Advantage+ tool.

Advertising 62

Advertising Advertising B2C Social Media 62

Prohibition

SEPTEMBER 21, 2023

Here’s some insight into how you can be using the tool for your advertising. It has had plenty of time to learn now and Meta are pushing it to advertisers to use and improve the results of campaigns. Something to be aware of if you do advertise to the EU. Meta are also offering AI support, via its AI, Advantage+ tool.

Advertising 62

Advertising Advertising B2C Social Media 62

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Once the campaign is up and running, PR teams need to push for more volume on the social media shareability and advertising front.

B2C 192

B2C Community Banking Advertising 192

Prohibition

AUGUST 8, 2024

AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the platform. When adding a URL there will be an option to ‘review and confirm’ offers that can then be showcased as part of your social media advertising.

Advertising 62

Advertising Advertising Social Media Media 62

Flack's Revenge

JANUARY 10, 2019

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. If I‘m a B2C brand, I am still investing somewhat in Facebook. What Will It Take for Advertisers to Back Away From Facebook? Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

Advertising 62

Advertising Advertising Social Media Twitter 62

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. As Brian Steinberg put it for Variety: “It’s far easier to score a touchdown in the Big Game than it is for advertisers to do the same in the commercial time that surrounds it.”. 3) Speak no Evil; Hear No Evil. As for the game – go Patriots!

Advertising 60

Advertising Advertising B2C Retail 60

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Marketing and advertising. Outdoors and environmentalists have crossed the average of 140 characters, taking greater advantage of the space. Consumer technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Even though Lysol is B2C, you could still adapt a similar model for a B2B company, adding a sprinkle of exhilaration to mundane activities—be it personal hygiene or work. Now comes the big question: Should B2B brands use TikTok?

B2B 137

B2B Branding Brand B2C 137

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. The Danish bank previously spent a lot of money on outside advertisement to reach its audience.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Dorothy Crenshaw , CEO, Crenshaw Communications . Slow decline of social media. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. Paid spokes include sponsored posts and native advertising. So what part of the new state of content marketing is most challenging? They typically fall into two categories: paid and organic.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

ImPRessions - Crenshaw Communications

MARCH 10, 2020

B2C marketers will want to grow a list of followers that they closely and frequently engage with. The platform is now offering new advertising options, making it easier to reach specific customer segments. It has more than 800 million monthly active users who spend an average of 46 minutes per day on the app , according to Hootsuite.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Although there will always be clients who want to know AVEs (advertising value equivalency ) because it allows them to place a dollar value on the PR budget, there are better ways to measure the PR investment. Whether you specialize in B2B tech or B2C PR, finding excellent employees is a constant challenge.

B2C 120

B2C Measurement Video B2B 120

Cision

MARCH 17, 2016

In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. Paid includes promoted social posts and native advertising, while organic includes search traffic, social and emails. So how can you create a successful content marketing strategy?

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Prohibition

JULY 14, 2023

For more interesting articles from us check out these posts: At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.

Branding 116

Branding Brand Social Media B2C 116

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands understand the social predicament and continue to invest in social media advertising, yet 80 percent of marketers are unable to attribute ROI to their social media efforts. Similarly, B2C marketers report similar success.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For an advertising technology client, one exec speaks about technology with such fervor — and such color — that listening to him is like a cross between an inspiring TED talk and a stand up comedy set. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Where is your company in its public relations planning for 2018?

Exercises 136

Exercises Comparison International Internal 136

Critical Mention

FEBRUARY 22, 2019

In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. .” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends. For more updates, make sure to subscribe!

B2B 77

B2B Trends Strategy Marketing 77