Cision

NOVEMBER 7, 2017

When the communicator builds their campaign — with the goal of driving end-consumer behavior that generates business impact — that comms message must travel an indirect path to the consumer. Audience Insights — Understand who is actually consuming the content. Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2C B2B 0

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. Consumers have reacted by shifting their focus more toward information than commercialism.

Crisis 464

Crisis Publicity Exercises Financial 464

5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. They seek genuine connections with brands that align with their values and resonate with their personal experiences.

Marketing 78

Marketing Ethics Consumer Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. Define your brand’s “type.”

Consumer 168

Consumer Brand Branding How To 168

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Media Profile is one of the largest independent firms in Canada.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing.

Marketing 78

Marketing Financial Case Study Education 78

5W PR

JANUARY 3, 2025

Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. Representation goes beyond simply using diverse models in advertising. Authenticity In today’s digital age, consumers are more discerning than ever.

Marketing 78

Marketing Consumer Storytelling Advertising 78

Onclusive

APRIL 9, 2019

The addition of Ozmotik will provide communications teams with two important new metrics: Reader Engagement which measures if earned media is actually being read and how much of the content is being consumed; and Brand Impact which measures the influence that content is having on its readers. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Video summaries of current blog posts are another way to ramp up video content.

B2B 344

B2B Facebook LinkedIn Small Business 344

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Radio 83

Radio Sports Marketing Local 83

5W PR

OCTOBER 22, 2024

The Power of Native Content and Boosting Native advertising continues to prove its value, but boosting can take campaigns to the next level. Leveraging Trust with Gen Z Still focusing on this subset of consumers, building trust with Gen Z is crucial.

Retail 78

Retail Privacy Advertising Advertising 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. For example, marketers can create campaigns that will better drive engagement and sales based on things like consumer trends and external influences. A new approach.

Media 243

Media Analysis Measurement Advertising 243

5W PR

FEBRUARY 14, 2022

According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 Audiences of podcasts are highly engaged, which allows companies to promote general brand messages as well as contextual advertising in the podcast space. billion this year. Audience Recall.

Advertising 88

Advertising Advertising Survey Consumer 88

Buzzstream

MARCH 12, 2020

We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. We’ve all been there. Would You Rather?

Advertising 131

Advertising Advertising Marketing Privacy 131

5W PR

NOVEMBER 22, 2024

The days of a “one size fits all” approach are waning as consumers demand products and messaging that resonate with their unique needs, preferences, and cultural backgrounds. What works for one consumer may not be suitable for another, highlighting the need for tailored solutions.

Marketing 78

Marketing Consumer Ethics Industry 78

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Deirdre Breakenridge

OCTOBER 29, 2018

Edmunds, G raduate Student, American University, PR Expanded Blog Contest Winner. Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering and uplifting. The advertisement could have included darker-skinned women and white women.

Advertising 295

Advertising Advertising Twitter Communications 295

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Most of the social media platforms have courses you can take on their advertising products. I do carve out a little time to read books at night. And I have.

Google 157

Google Course Survey YouTube 157

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision. And we all know how much people trust fake news. How could that be?

Marketing 195

Marketing Advertising Advertising System 195

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. For example, marketers can create campaigns that will better drive engagement and sales based on things like consumer trends and external influences. A new approach.

Media 221

Media Analysis Measurement Advertising 221

5W PR

MARCH 19, 2025

PR teams face intense pressure to break through market noise during these critical periods, particularly from October through December when consumer spending peaks. While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Onclusive

AUGUST 28, 2019

Paid media (advertising) is rarely integrated with owned (e-commerce, email, owned social) who infrequently work with earned (public relations/communications). One native advertising partner told us that amplifying earned editorial content is the single greatest driver of product sales for one of their clients. It’s cost efficient.

Media 240

Media LinkedIn Retail Consumer 240

5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. The post Martech and UGC: A Strategic Guide to Modern PR Campaigns appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

System 99

System Tools Policies Measurement 99

5W PR

JUNE 19, 2023

The campaign’s massive success resonated with consumers and helped the brand maintain its position in the market. HelloFresh HelloFresh effectively utilizes influencers on platforms like YouTube and social media to attract more consumers. Pepsi Pepsi has mastered the art of leveraging pop stars in its advertisements.

Advertising 88

Advertising Advertising Consumer YouTube 88

Onclusive

JULY 7, 2021

As it turns out, when we looked at actual search traffic, consumers would search for: <insert the name of the game> then the word ‘cheats ’”. This is a great example of how we often have preconceived notions of how consumers search. What people do online — search for, buy, etc. — One such customer (who will go unnamed!)

Brand 370

Brand Branding SEO Engineering 370

5W PR

FEBRUARY 15, 2025

A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising. Listeners often consume podcast content during personal momentswhile commuting, exercising, or relaxing at homecreating an environment conducive to meaningful engagement.

Brand 78

Brand Branding Storytelling Exercises 78

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JUNE 19, 2017

With technological advancements and instantaneous access to media and information, brands find themselves engaging with a less trusting consumer. According to the 2017 Edelman Trust Barometer , at 65 percent consumer trust lies with academics, analysts, journalists, and other experts — only second to friends and family.

Strategy 158

Strategy Marketing Media Consumer 158

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 88

Advertising Advertising Ethics Fashion 88

Bianchi Biz Blog

NOVEMBER 21, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Regarding consumer media, TV is still a strong medium, especially TV Channel M6.

Marketing 90

Marketing Pinterest Radio Instagram 90

5W PR

JANUARY 21, 2025

Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. billion valuation while spending very little on traditional advertising. Overly rigid guidelines often result in forced, inauthentic content that audiences quickly identify as advertising.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

JANUARY 7, 2025

This can be achieved through targeted advertising on social media platforms or search engines. Be prepared to quickly adapt to changing market conditions and consumer behavior. The post Local vs. Global: Crafting Hotel Campaigns That Resonate in Different Markets appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Hotels 78

Hotels Local Marketing Engineering 78

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. Try our services.

B2B 117

B2B Consumer Marketing Survey 117

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs).

Analytics 195

Analytics Measurement Video Advertising 195