NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. If you’d like to find out more about how you can monitor your brand, check out our networks here.

Advertising 78

Advertising Advertising Brand Branding 78

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. followers, it’s in the same viral sphere as Duolingo. Instagram Reels are short videos within the Instagram platform that offer brands the same quick advertising format that TikTok offers. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Flack's Revenge

MARCH 8, 2018

Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. They also mentioned a recently released Chrome extension that they say predicts content virality. Despite the imperative to get more data-driven, I was just not getting it. This idea makes sense.

Data 159

Data Media Software Viral 159

Stephen Waddington

JUNE 28, 2017

Advertising Equivalent Value (AVE) has mutated into a new form of measurement for the digital and social age called Earned Media Value (EMV). AVE metrics are determined by calculating the equivalent advertising cost for earned content. An arbitrary multiplier is applied on the basis that editorial is more valuable than advertising.

Measurement 0

Measurement Advertising Advertising Viral 0

PRSay

SEPTEMBER 17, 2019

Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

5W PR

JUNE 12, 2023

Influencer Marketing and Collaborations Influencer marketing has become a game-changer in tourism advertising. This form of tourism advertisements has a significant impact on travel decisions. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements.

Tourism 88

Tourism Social Media Travel Media 88

ReimaginePR

AUGUST 29, 2016

Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. We can’t talk about social media marketing without devoting at least part of the conversation to paid advertisement. Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

JANUARY 23, 2023

Benefits Companies understand how difficult it’s become to reach their target audiences by only relying on advertising campaigns. However, a lot of companies have a difficult time doing that, which is why they’ve started to invest in advertising campaigns on the platform, as well as influencer marketing campaigns.

Marketing 88

Marketing Advertising Advertising Viral 88

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. Viral content In the digital age, content can become viral overnight. Whether it’s a tweet, a video, or a meme, viral content can spread rapidly and exponentially.

Viral 78

Viral Digital PR Storytelling Reputation 78

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

NewsWhip

DECEMBER 7, 2023

A viral video on TikTok seemed to suggest that Target was masquerading regular sale prices as new Black Friday deals, and it immediately sent the public into a frenzy, with many other creators posting videos of themselves inspecting sales inside their local Target, as well as other major retailers. But what else made a splash in November?

Brand 78

Brand Branding Retail Viral 78

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Tesla didn’t issue a statement about the accident until four days later, with a blog post titled “What We Know About Last Week’s Accident.”

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based

Reddit 183

Reddit Software B2B Technology 183

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). There are a number of ways to find these blogs and publishers, here are a few: Ask your audience where they get their information online.

SEO 124

SEO Google Hotels Blogging 124

The Resolution Blog

JANUARY 31, 2020

Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow unless they are presented as proof/evidence. “My Ella offers loads more great advice here. …

Measurement 156

Measurement Case Study Creativity Course 156

Shift Communications

MAY 24, 2022

The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! We find it is usually these “posts” that get people watching, engaging and sharing, maybe even without realizing it’s an advertisement. Create open-ended briefs. Creators are (as in their name) creative.

Strategy 97

Strategy Marketing Guidelines Creativity 97

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE.

Pitching 130

Pitching Video YouTube Viral 130

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. CMO of Meddle.it. pic.twitter.com/D12Q53HHZf. —

Social Media 120

Social Media Twitter Media Nonprofit 120

ReimaginePR

JUNE 6, 2016

8: Paid Advertising. Next, you need to determine how much you’ll set aside in your budget for paid advertising. Plus, social media advertising can be very affordable at times (costing under a nickel for a click), so it’s a great investment to consider making. #9: 9: Evaluation Metrics.

Social Media 120

Social Media Media Instagram Advertising 120

Stern + Associates

FEBRUARY 7, 2014

But making the ad is the easy part—it’s the “standing out above the rest” aspect that’s a lot more difficult to execute. You don’t even have to be the best. But you do have to stand out from the crowd. The post How to Avoid the Thought Leadership Commodity Trap appeared first on Stern + Associates.

Leadership 98

Leadership How To Enterprise Viral 98

Cision

FEBRUARY 5, 2016

For insight, we spoke with Courtney Lopez , who along with with her husband Chris, blogs at Courtney’s Sweets and Know Your Produce. What are hits and misses you’ve experienced with PR and advertising professionals? Sally has ONE viral post that brings in all those views. You’re a self-described PR-friendly blogger.

Pitching 120

Pitching Instagram Viral Facebook 120

PR 20/20

NOVEMBER 11, 2016

Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing.

Infographics 80

Infographics SEO Strategy Viral 80

Stephen Waddington

FEBRUARY 10, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. It’s an issue I explored in a blog post this week. ?? Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? Tool: how well are you using LinkedIn?

Viral 68

Viral Journalism Analytics Case Study 68

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Realistically, however, such advertising overflow is unlikely to occur.

Consumer 81

Consumer Marketing Television Viral 81

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Its purpose is not to advertise a product even though that would be a great byproduct.

Engineering 128

Engineering Writing Social Media Report 128

NewsWhip

DECEMBER 14, 2022

The discussion over Apple and Google’s app stores comes after many advertisers halted ad spend on Twitter due to concerns over Musk’s content moderation plans for the platform. To keep reading about the top brand stories each month, check out our October blog here. UPS makes our list again with more human interest stories.

Brand 78

Brand Branding Google Instagram 78

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Originally published for the Jaffe Blog: [link].

Social Media 83

Social Media Pitching Media LinkedIn 83

Buzzstream

NOVEMBER 21, 2024

In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out. The format reads like a blog post/email hybrid, so it’s always a quick, engaging read. These are the ones that provide actual value. One of the first marketing books I read was Permission Marketing by Seth Godin.

Digital PR 62

Digital PR SEO Web Resources 62

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. 5% are taken to a campaign page.

Instagram 63

Instagram Marketing Viral Airlines 63

NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any proactive press office or communications program.

Brand 78

Brand Branding Data Viral 78

5W PR

DECEMBER 19, 2023

Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t. The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media.

How To 78

How To Ethics Measurement Creativity 78

wiredPRworks

NOVEMBER 10, 2016

And here's my interview that first appeared on the conference blog. Question: While the concept is centuries old, influencer marketing became the "buzz word" only a couple of years ago, and advertisers' interest in it is only getting stronger. The biggest misconception is that the campaign will go viral. Was it worth it?

Marketing 65

Marketing Conference Advertising Advertising 65

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. When crafting social content, lean on trends and publish content with a high virality rate. It is, however, important to note that social media isn’t necessarily “free.”

Social Media 79

Social Media Strategy Media SEO 79