The Proactive Report

JUNE 29, 2015

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. Quality Content Checklist.

Google 100

Google Training Engineering Web 100

Mindful Marketing

NOVEMBER 27, 2020

It’s second nature to ‘Google’ any online search, but does a company the U.S. The DOJ recently levied an antitrust lawsuit against Google, “alleging that the online giant engaged in anticompetitive conduct to preserve monopolies in search and search advertising.”

Google 99

Google Engineering Advertising Advertising 99

5W PR

NOVEMBER 26, 2024

By offering informative articles, blog posts, videos, and guides, companies can establish their brand and, in turn, their game as an authority in the gaming industry. Paid Advertising Paid advertising can be a highly effective way to reach a wider audience and drive traffic to a game.

Video 78

Video Trends Marketing Advertising 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? We’ve been trained now over the last 10 years to Google everything extensively. We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

AUGUST 13, 2024

Should you advertise against your competitors? I blogged about pros and cons here: [link] pic.twitter.com/vb5G86OHbC — Carilu Dietrich (@clu007) May 22, 2024 2. For example, I’ve begun reading blog posts – turning them into a podcast. Blogging is still a huge part of its marketing machine. Ads made $$. The movie E.T.

Creativity 103

Creativity B2B Examples Marketing 103

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. and the almighty Google. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. A great example is Google Analytics. Unfamiliar?

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

JUNE 22, 2021

Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. Google never really invested in FeedBurner , but even so, it was simple, and it worked.

Google 112

Google Tools Analytics Blogging 112

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar.

Exercises 198

Exercises Google Writing Blogging 198

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Google Trends, Google Correlate and Think with Google are three of the tools we use most often. Google Trends. Google Correlate. Think with Google.

Google 98

Google Data Pitching Tools 98

5W PR

OCTOBER 22, 2024

Content marketing is all about creating high-quality content, such as blog posts, videos, and social media updates, to educate and engage the audience. Social media marketing entails using platforms like Instagram, Facebook, and TikTok to connect with the audience, share behind-the-scenes content, and run targeted advertising campaigns.

Travel 78

Travel Marketing Engineering Advertising 78

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. We helped another tech startup gain notoriety far beyond its size by arranging for it to comment publicly on key moves by category leaders like Apple and Google. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Radio 83

Radio Sports Marketing Local 83

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Also, pay-per-click ads will be easier to create for your advertising experts once you have identified the keywords that you want to be known for.

Brand 208

Brand Branding How To SEO 208

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Cision

JULY 5, 2017

Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience. Being authentic doesn’t mean pulling crazy stunts like Burger King did recently when it hacked Google Home with its ad. You’re not trying to be something your brand isn’t. Don’t Be Afraid to Make Mistakes. and move on.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Prowly

APRIL 10, 2025

It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations. Track mentions in blogs, forums, print, and broadcast media. Brand visibility refers to how easily and frequently (potential) customers see, recognize, and remember your brand.

Brand 104

Brand Branding How To Measurement 104

Ronn Torossian

MARCH 27, 2015

With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change.

Company 150

Company SEO Engineering Google 150

5W PR

FEBRUARY 15, 2025

A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising. The post The Strategic Power of Branded Podcasts in Modern PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding Storytelling Exercises 78

5W PR

DECEMBER 30, 2024

Amplify the reach of the UGC campaigns through paid advertising on platforms like Facebook, Instagram, and Google Ads. The post Leveraging User-Generated Content for Authentic Travel Digital Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Share curated UGC stories with the email subscribers.

Travel 78

Travel Marketing Privacy Community 78

Onclusive

JULY 7, 2021

Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity. SOUNDBITE PERFORMANCE: Why message resonance is important. What people do online — search for, buy, etc. — One such customer (who will go unnamed!)

Brand 370

Brand Branding SEO Engineering 370

Stephen Waddington

JANUARY 23, 2019

A recent blog post explored using paid media as part of an integrated PESO campaign. How to run a paid Google campaign Google Ads enable you to appear in search results for search terms or keywords. The benefit of a paid search campaign is that people using Google are pre-qualified. Create your ad.

LinkedIn 91

LinkedIn Google Facebook Twitter 91

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

5W PR

JANUARY 27, 2025

The Evolution of PR Measurement PR measurement has come a long way from the days of manually tracking press clippings and estimating advertising value equivalency (AVE). Website Traffic and Behavior Google Analytics and similar platforms track how PR activities drive website traffic and influence user behavior.

Measurement 78

Measurement Tools Analysis Analytics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization.

SEO 125

SEO Case Study Conference Retail 125

5W PR

JANUARY 4, 2025

Utilize Paid Advertising While organic marketing efforts are essential, paid advertising can accelerate growth and reach a wider audience. Platforms like Google Ads, Facebook Ads, and Instagram Ads allow companies to target specific demographics and interests, ensuring that the ads are seen by the right people.

Marketing 78

Marketing Instagram Advertising Advertising 78

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts. Be sure to advertise this before the event.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress. Marketing Spend ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

5W PR

JANUARY 31, 2025

Research from the Institute of Practitioners in Advertising found that purely emotional campaigns performed twice as well as rational ones and delivered substantially better long-term effects. Take Apple’s “Shot on iPhone” campaign. Social media allows brands to extend their storytelling through real-time engagement.

Storytelling 78

Storytelling Brand Branding Sports 78

Melissa Agnes

AUGUST 14, 2014

Side note: I understand that Google is not a “qualified” part of the academic’s research, which I find interesting considering that it could help immensely in identifying the necessary variables for said research. How can you draw a conclusion from Facebook engagement without considering all impacting variables?

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Cision

APRIL 27, 2017

There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision. People are searching for answers, whether by Google, Alexa or some other artificial intelligence (AI) tool yet to be invented. pic.twitter.com/5iEc1ytxLw. — Ron Culp (@Culpwrit) April 26, 2017.

Data 264

Data Leadership Tools Advertising 264

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. CTV ad spend alone will rise to $7 billion by year’s end. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. interestingly, this Digiday articles says Facebook advertisers are staying the course ). And it’s not just about Facebook or even social media. I was not sure what to expect. Thanks for reading.

Social Media 174

Social Media Marketing Media Facebook 174

Shift Communications

NOVEMBER 10, 2014

You can use the data provided in Facebook’s Audience Insights to better inform paid advertising targeting and drive content decisions by creating more of the kinds of content your audience likes. We could use this information to inform a blog post, giving insights into social media use during fall premiers. Google Analytics.

Data 117

Data Data-Driven PR Big Data Analytics 117

The Proactive Report

NOVEMBER 3, 2022

It’s often used to talk about “cleaning up Google results”. If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. By Mike Falkow. And while that is certainly part of the process, it’s not nearly the whole picture.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Presspage

MARCH 25, 2025

Stop sending boring press releases - try storytelling Journalists arent here to give you free advertising. Optimize for search: If a journalist Googles your company, will they find an up-to-date newsroom or a collection of articles from 2016 (or worse, your competitor)? Check out our blog >>> 6. Dont blow it.

Media Relations 78

Media Relations Writing How To Pitching 78

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Do you have a blog? PR FOR ANYONE.

Publicity 225

Publicity Marketing Video YouTube 225