Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

NOVEMBER 22, 2023

In the world of marketing, staying competitive and effective requires data-driven decision-making. Marketers continuously seek methods to optimize their campaigns and strategies to boost performance and deliver better results. Marketers create versions A and B, changing one variable in version B. One such method is A/B testing.

Marketing 78

Marketing Comparison Data Groups 78

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

5W PR

SEPTEMBER 3, 2024

Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. The digital advantage The digital landscape offers a plethora of opportunities for budget-conscious marketers. Utilize targeted advertising to reach specific audiences.

Branding 78

Branding Brand Media Print 78

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. How Soulmates.ai

Measurement 87

Measurement Marketing Pharmaceuticals Social Media 87

5W PR

DECEMBER 26, 2022

So, what should a company know as they are looking to begin marketing on TikTok ? Marketing on TikTok Many companies have decided to start investing in marketing efforts and campaigns specifically centered around TikTok and its users, because of how popular the platform has become in the last couple of years with consumers of all ages.

Marketing 88

Marketing YouTube Advertising Advertising 88

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Landis PR

AUGUST 9, 2021

In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. Focus is shifting away from traditional advertising methods. Consumers crave authenticity, and advertisements tend to lack just that. This is where influencer marketing enters.

Marketing 105

Marketing Advertising Advertising Social Media 105

5W PR

APRIL 26, 2024

Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing. The post 5WPR Shares Insights from Possible Miami 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Filler content created solely for ‘likes’.

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” . Linking to blogs or articles that feature your expertise are also great ways to present your brand. And make sure the banner photo is high-resolution and eye-catching.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. Like the FTC on Facebook , follow us on Twitter , read our blogs , and subscribe to press releases for the latest FTC news and resources. WHEN TO DISCLOSE.

Advertising 87

Advertising Advertising Guidelines Video 87

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy.

Marketing 239

Marketing Television Handbook Web 239

5W PR

MAY 17, 2024

Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount. Strategic outdoor advertising Looking beyond the traditional billboard, targeted placements near popular hiking trails, national parks, or relevant sections of travel guides can be considered.

Strategy 78

Strategy Branding Brand Travel 78

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Cision

JUNE 19, 2017

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. Ritchie acknowledges the challenges marketing and communications professionals feel when incorporating earned media within their current paid and owned media campaigns.

Strategy 158

Strategy Marketing Media Consumer 158

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

5W PR

JULY 1, 2024

In today’s digital landscape, marketing messages bombard consumers from every direction. Traditional PR tactics, while valuable, often need an extra push to break through the noise and truly resonate with target audiences with the help of an influencer marketing agency. Influencer relationships provide this essential enhancement.

Consumer 78

Consumer Agency Advertising Advertising 78

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. Marketers are more than just the people behind a computer posting on social media and making aesthetically pleasing pieces of content. So what makes a marketer a creature of creativity, thoughtfulness, and curiosity?

Marketing 79

Marketing Creativity Advertising Advertising 79

Contently - Strategy

AUGUST 19, 2020

It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Online advocates can also offer feedback on everything from products and services to marketing messaging. Reading these blogs is the best way to get a feel for the kind of advocates who align with your brand.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Stern + Associates

FEBRUARY 28, 2024

PR for consulting firms is crucial for distinguishing value and expertise in an increasingly crowded – and commodified – market. Content is disseminated across owned platforms (social media accounts, company blogs and newsletters, etc.), But what makes contributed content – as in byline articles, guest blog posts, etc.

How To 126

How To SEO Strategy Social Media 126

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Edcals help streamline content marketing efforts and reduces the stress of not always knowing what to publish when. Planning Content. Align the Team.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Q: How did the NYPL decide to start a blog program?

Community 120

Community Mobile Blogging Publicity 120

5W PR

APRIL 10, 2023

Conducting Market Research To update brand values, start by conducting market research. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. This includes ongoing market research, customer feedback, and evaluating the brand’s practices and commitments.

Consumer 88

Consumer Brand Branding Ethics 88

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. The difference between PR and Marketing. As you can see, Marketing and Sales go hand in hand, while PR is a different kettle of fish.

Digital PR 246

Digital PR Reputation Employee Energy 246

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do. Here’s all the latest updates you need to know.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

PR in High Definition

MARCH 21, 2018

Now back in January, Facebook approached this from the user perspective, giving consumers the ability to control how they were advertised to and it’ll be interesting to see how this evolves and how the ICO views this. After all, ‘legitimate interest’ could justifiably be argued based on a link to demographic groups (e.g.

Advertising 48

Advertising Advertising Tools Privacy 48

5W PR

JANUARY 15, 2024

By understanding the needs and expectations of different stakeholder groups, strategic communications can tailor messages that resonate, address concerns, and foster a sense of engagement and partnership. Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts.

Communications 78

Communications Policies Product Launch Reputation 78

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 117

Trade Shows Content Marketing Conference Marketing 117

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Prohibition

FEBRUARY 13, 2024

For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy.

Instagram 62

Instagram LinkedIn Social Media Media 62

Flack's Revenge

DECEMBER 12, 2022

Yet there have been much excitement and press coverage in this time, for something that research firm Gartner Group claims is 10 years from mainstream adoption. This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. Cision Report.

Real Estate 156

Real Estate Case Study Technology Education 156

Communications Conversations

NOVEMBER 1, 2017

Army blog, one of the early and powerful case studies for transparency and authenticity in “corporate” blogging, and a case study I remember well from the early days. Yep, it’s actually pretty incredible how much has changed in the digital and social media marketing world in just 10 years. And to do harm.

SMB 99

SMB Social Media Case Study Marketing 99

PRSay

SEPTEMBER 7, 2021

Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. Beauty giant Estee Lauder spent 75 percent of its digital marketing budget in 2019 working with influencers. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 174

Ethics Public Affairs Policies Guidelines 174

Deirdre Breakenridge

OCTOBER 29, 2018

Edmunds, G raduate Student, American University, PR Expanded Blog Contest Winner. Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering and uplifting. The advertisement could have included darker-skinned women and white women.

Advertising 295

Advertising Advertising Twitter Consumer 295