Deirdre Breakenridge

NOVEMBER 11, 2014

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. Many nonprofit clients need strategies that encompass both public relations and advertising. Is PR Right for me?”

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. But it is still you sharing information with your audience, and they know it.

Advertising 195

Advertising Advertising Marketing How To 195

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

APRIL 24, 2025

Podcasting has risen to become one of the most powerful tools in digital marketing, with over 464.7 This audio format allows marketers to connect with audiences in a uniquely personal way, building trust and authority through long-form content that can be consumed during commutes, workouts, or daily tasks.

Marketing 78

Marketing Advertising Advertising Interviews 78

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing.

Marketing 78

Marketing Financial Case Study Education 78

5W PR

APRIL 15, 2025

Social media advertising stands at a turning point as the industry adapts to major shifts in privacy regulations and consumer expectations. The deprecation of third-party cookies, combined with increasing ad fatigue among social media users, has pushed advertisers to rethink their approach to targeting and engagement.

Advertising 60

Advertising Advertising Privacy Pinterest 60

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Blogging Study Survey 169

5W PR

APRIL 16, 2025

Marketing wellness products and services to diverse audiences requires a nuanced understanding of cultural values, traditions, and health beliefs. Research shows that 76% of consumers are more likely to purchase from brands that demonstrate cultural awareness in their marketing.

Branding 78

Branding Brand Marketing Local 78

5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. Building Trust Through Transparency Transparency is a fundamental pillar of authenticity in beauty marketing.

Marketing 78

Marketing Ethics Consumer Advertising 78

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

NOVEMBER 26, 2024

In the highly competitive landscape of video game marketing , standing out requires innovative and effective strategies. Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns. The Art of Influencer Marketing Influencer marketing has gained immense popularity in recent years.

Video 78

Video Trends Marketing Advertising 78

Onclusive

AUGUST 22, 2019

Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved.

Communications 199

Communications Marketing B2C Advertising 199

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

5W PR

JANUARY 3, 2025

Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. The Power of Representation At the heart of inclusive beauty marketing lies the power of representation.

Marketing 78

Marketing Consumer Storytelling Advertising 78

Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. VP of Brand & Corporate Marketing. Speaker Info. Andy Cunningham. Chief Brand Officer.

Media 370

Media Advertising Advertising Corporate 370

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Marketing teams must adapt their strategies now to maintain effective digital campaigns while respecting user privacy and meeting compliance requirements.

Privacy 78

Privacy Marketing Advertising Advertising 78

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

Advertising 130

Advertising Advertising Publicity Video 130

Ronn Torossian

MARCH 27, 2018

To learn about a new product, a client would have to see it on television, or advertised on a magazine. The post How Marketing Has Changed appeared first on 5WPR CEO Ronn Torossian Founder's Blog. For many modern customers, it’s hard to imagine what life was like when their grandparents … READ MORE ».

Marketing 210

Marketing Television Advertising Advertising 210

5W PR

JANUARY 7, 2025

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. For example, a hotel chain operating in the Middle East might need to adjust its marketing materials to be more modest and respectful of local traditions.

Hotels 78

Hotels Local Marketing Engineering 78

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. By gaining insights into who the customers are, companies can tailor all of their marketing efforts to resonate with them effectively.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

5W PR

JANUARY 17, 2025

In the ever-evolving landscape of travel, destination marketing has become increasingly sophisticated. Successful destination marketing in 2025 demands a laser focus on specific traveler segments. Partner with travel publications, blogs, and online communities that cater to the target audience.

Tourism 78

Tourism Travel Marketing Local 78

5W PR

NOVEMBER 25, 2024

However, a well-crafted marketing strategy and a strong focus on recognition can be powerful tools to help hotels weather these storms and emerge stronger than before. Leverage Digital Marketing In today’s digital age, effective digital marketing is crucial for crisis management.

Hotels 78

Hotels Crisis Marketing Policies 78

5W PR

OCTOBER 22, 2024

In today’s highly competitive travel and hospitality industry, standing out requires a strategic and integrated approach to marketing. A 360-degree marketing strategy from a hospitality marketing agency , encompassing a wide range of channels and tactics, is essential to reach the target audience effectively and drive bookings.

Travel 78

Travel Marketing Engineering Advertising 78

5W PR

DECEMBER 30, 2024

In today’s digital age, where authenticity reigns supreme, user-generated content (UGC) has emerged as a powerful tool for travel marketers. The Rise of UGC in Travel Marketing UGC is any form of content created by users, such as photos, videos, reviews, or social media posts. Share curated UGC stories with the email subscribers.

Travel 78

Travel Marketing Privacy Community 78

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Do you have a blog? This week I’m going to talk about publicity and marketing. So subscribe to the channel and now I will tell you about publicity and marketing. Access is simple and providing information is so easy to do.

Publicity 225

Publicity Marketing Video YouTube 225

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Radio 83

Radio Sports Marketing Local 83

5W PR

DECEMBER 11, 2024

As esports continues to captivate millions worldwide, it has become a formidable force in video game marketing. One of the key strengths of esports marketing is its ability to target a specific demographic. How Brands Are Leveraging Esports Brands are increasingly recognizing the potential of esports as a powerful marketing platform.

Video 78

Video Branding Brand Marketing 78

Bianchi Biz Blog

NOVEMBER 21, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Marketing 90

Marketing Pinterest Radio Instagram 90

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Agility PR Solutions

APRIL 4, 2023

Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. In this blog, we will explore some […] The post Tips for maximizing ROI with paid advertising on Google and Facebook appeared first on Agility PR Solutions.

Advertising 147

Advertising Advertising Google Facebook 147

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” . Linking to blogs or articles that feature your expertise are also great ways to present your brand. And make sure the banner photo is high-resolution and eye-catching.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period.

Crisis 464

Crisis Publicity Exercises Financial 464

5W PR

NOVEMBER 22, 2024

Beauty brands are also using more inclusive imagery in their marketing campaigns. This includes featuring models of all genders and identities, as well as using inclusive language in their advertising. The post Why Beauty Marketing is Not One Size Fits All appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Consumer Ethics Advertising 78

5W PR

NOVEMBER 6, 2024

To ensure its success, a well-crafted marketing campaign is essential. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. The launch of a new video game is an exciting yet demanding endeavor.

Video 78

Video How To Marketing Television 78

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. How Influencer Marketing Can Benefit the Alcohol Industry There are many ways that influencer marketing can benefit the alcohol industry.

Industry 78

Industry Guidelines Marketing Creativity 78

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. I used to listen to a lot more marketing and PR podcasts, and while I still have some in the queue, Ive cut back in favor of other topics.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. It remains the primary content distribution channel for marketers. In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. When to use Facebook for B2B marketing. Advertising offers a strong return.

B2B 344

B2B Facebook LinkedIn Small Business 344