Rock the Status Quo

DECEMBER 1, 2016

Facebook Preferred Audience. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. When users spend more time on their wall, Facebook can show more ads and make more money. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. Revenue will follow.

Trends 159

Trends Mobile Advertising Advertising 159

Communications Conversations

JANUARY 19, 2015

In case you missed it, Facebook rolled out “call to action” buttons last February. Advertisers wanted to bolster results. More advertisers were joining the fray. ” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons.

Facebook 60

Facebook Apparel Brand Branding 60

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Readers here know that it’s a pet topic of mine, and I eagerly replied. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform.

Report 225

Report Media Advertising Advertising 225

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. The Book of Joy is a conversation between Archbishop Desmond Tutu and His Holiness the Dali Lama.

Ethics 108

Ethics Conference Advertising Advertising 108

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Take a look at Kohl’s Twitter replies and Facebook replies , and you’ll see that many customers use social media to resolve their issues with the brand.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. The top of the funnel is filled by PR.

Small Business 213

Small Business Fashion Groups Local 213

Contently - Strategy

AUGUST 19, 2020

Much of her work centers around championing accessibility, and she’s recently published her second book, University and Chronic Illness: A Survival Guide. Earlier this year I released my debut non-fiction book, University And Chronic Illness: A Survival Guide, and it remains one of the proudest accomplishments of my life.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. It is almost a sport on Facebook, Instagram and Twitter. Brand shaming has become commonplace.

Storytelling 78

Storytelling Social Media Internal International 78

ReimaginePR

AUGUST 29, 2016

For example, if you run a charity that provides text books to elementary school students, choose a picture from a recent event that shows your volunteers handing out books to happy children. Get Started on Facebook. If You’re Just Getting Started: If you’re not sure which platform to start on, I’d recommend Facebook.

Social Media 149

Social Media Marketing Media Facebook 149

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Native advertising.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction. Additionally, it’s not all about Facebook anymore.

B2B 81

B2B Social Media Company Marketing 81

Stern + Associates

DECEMBER 19, 2022

An expert on digital transformation, Parker observed the swift rise of platform-based businesses – companies that use technology to connect people, organizations and resources in an interactive ecosystem in which amazing amounts of value can be created and exchanged – like Amazon, Google and Facebook after the dotcom bust of the early 2000s.

System 62

System Technology Engineering Data 62

Contently - Strategy

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars.

Brand 118

Brand Branding Marketing Facebook 118

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. It provides data and insights about the content that people are consuming around the internet. Currents spots white space for conversation and content Parsle.ly

Handbook 60

Handbook Instagram Government Community 60

Cision

MAY 6, 2015

After all, there are plenty of books and posts and miscellaneous expositions claiming the same. Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Referral codes. tool like Google Analytics. Conclusion.

Engineering 120

Engineering How To Measurement Analytics 120

Cision

APRIL 14, 2016

We decided early on to focus on one thing we could be the best at: media relations for consumer tech companies. When other agencies proclaimed the death of the press release and turned their noses up on clip books, we doubled down and grew our business five times over. This was also an area that most agencies were moving away from.

Agency 120

Agency Consumer Education Strategy 120

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.

Meeting 57

Meeting Mobile Automotive Transportation 57

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

NewsWhip

FEBRUARY 19, 2021

If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. Traditionally, marketers gave audiences simple stories, delivered through advertising.

Reputation 88

Reputation Social Media Reddit Media 88

Cision

AUGUST 24, 2016

I was between jobs and taking an advertising and public relations certificate course at Northeastern University in the evenings, when I found a job listing with the City of Boston. Then, out of the blue, the agency principal called and said he had a friend on the board of directors of a company whose CEO had been “caught cooking the books.”

Social Media 120

Social Media Reputation Crisis Media Training 120

Mark My Words

JUNE 27, 2016

asked a bemused Dave Grohl to an audience of star struck advertising folk. The only people who watch talks are the friends of the agencies who booked the slot. Book the very best property in Cannes. And by the way, spotify and facebook are not cool. “What is this festival anyway?” Excess knows few limitations. Who knew?”.

Creativity 68

Creativity Advertising Advertising Corporate 68

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? She always improves my work.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 10, 2017

That Amazon chose to sell books first was a matter simply math and pragmatism to work out kinks in a supply chain. It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon.

Trends 86

Trends Marketing Mobile Web 86

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 21, 2018

John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2 If, like me, you’re a Remainer and two years on from the referendum you’re struggling to figure out why the UK voted to leave the EU, Robert Peston’s book WTF? Instagram and Facebook have both adopted the format.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

MARCH 15, 2021

In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner? The historical challenge has been the cost and speed with which these kinds of surveys can be conducted.

Google 119

Google Data Government Social Media 119

PR in High Definition

FEBRUARY 18, 2019

While reviewing the latter, they would see healthy follower numbers, but this is in itself means nothing – you can’t book a band just because the page is followed. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses. Sound familiar? The evolution of reviews.

Engineering 67

Engineering Reputation Social Media SEO 67

Rock the Status Quo

APRIL 23, 2015

Many consumer bloggers who do product reviews, for example, are brand ambassadors because they are paid in money or product, not unpaid brand advocates. I consider brand ambassadors a marketing tactic (advertising) and brand advocates a public relations tactic (awareness). Money to promote the new community.

Brand 100

Brand Branding Community Wikipedia 100

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. Now I get nostalgic for the days when people consumed content governed by journalistic standards. Rapid Fire Round.

Newspapers 120

Newspapers Financial Crisis System 120

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. We recommend that our clients advertise on at least one of their social channels to their target market. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president.

Agency 100

Agency Advertising Advertising Twitter 100