ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 86

Advertising Advertising Ethics Fashion 86

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. PR confers third-party endorsement. B2B decision-makers rely on research.

Advertising 178

Advertising Advertising B2B Reputation 178

Axia PR

FEBRUARY 7, 2023

Marketing is one of the biggest ways to grow your brand, and doing so takes time, effort, and money. However, not all methods of advertising are built the same. Radio advertising, for example, specializes in reaching a wide net of captive listeners who are doing other activities , such as driving or working.

Radio 62

Radio Advertising Advertising Company 62

PRSay

SEPTEMBER 16, 2021

As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18. Many will begin to realize the need to shift from paid media to shared media and from advertising to organic engagement.

Advertising 175

Advertising Advertising Instagram SEO 175

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

5W PR

FEBRUARY 14, 2022

According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 Audiences of podcasts are highly engaged, which allows companies to promote general brand messages as well as contextual advertising in the podcast space. billion this year. Audience Recall.

Advertising 88

Advertising Advertising Survey Consumer 88

Cision

JUNE 12, 2017

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

Advertising 190

Advertising Advertising Radio Television 190

Prohibition

AUGUST 8, 2024

AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the platform. When adding a URL there will be an option to ‘review and confirm’ offers that can then be showcased as part of your social media advertising.

Advertising 62

Advertising Advertising Social Media Media 62

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do? Early efforts were tentative, pretentious, or even shallow.

Brand 296

Brand Branding Advertising Advertising 296

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? I mean, c’mon, have the native ad alarmists heard of evil soap boxes that companies have called blogs? The answer is strong media brands.

Advertising 235

Advertising Advertising Brand Branding 235

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Brand Branding Advertising 170

5W PR

OCTOBER 1, 2024

Public relations frequently takes a backseat to marketing and advertising in the larger branding narrative. PR is the critical link between a brand and its audience, shaping perceptions, building trust, and fostering loyalty. It emerges as a strategic asset that can significantly impact brand awareness, perception, and loyalty.

Brand 88

Brand Branding Crisis Management Crisis Communications 88

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels.

Analytics 284

Analytics Content Marketing Corporate Company 284

Prohibition

APRIL 12, 2022

Social media has the potential to grow a brand’s identity and consumer base extensively. However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Competitor brand KFC brilliantly responded “the best time to delete this post was immediately after posting it.

Advertising 62

Advertising Advertising Social Media Brand 62

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution.

Brand 195

Brand Branding How To Reputation 195

Prohibition

MAY 17, 2023

With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. How does Twitter Blue impact advertising? For most large companies, this update shouldn’t cause too many problems.

Advertising 62

Advertising Advertising Twitter B2C 62

Agility PR Solutions

AUGUST 26, 2020

There’s a clear diversity and inclusion movement in advertising. The post Consumers expect brands to commit to inclusivity in their advertising appeared first on Agility PR Solutions. The findings have been […].

Advertising 78

Advertising Advertising Consumer Brand 78

Contently - Strategy

SEPTEMBER 30, 2024

These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. This social media law targets companies with over $100 million in global revenue and continues to face First Amendment challenges.

Social Media 107

Social Media Privacy Brand Branding 107

Agility PR Solutions

MAY 4, 2020

Opportunity outages Although power companies keep the lights on, they are often in the dark when it comes to the benefits of marketing their brand. Then why bother putting money into advertising, […]. The post How the power of perception helps energy companies market their brands appeared first on Agility PR Solutions.

Energy 111

Energy Company Brand Branding 111

PR Fuel

NOVEMBER 11, 2021

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Top marketers go out of their way to generate as much brand awareness as possible. What Is Advertising?

Advertising 105

Advertising Advertising Writing Product Launch 105

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. Many companies are already doing everything required to amplify earned media in isolation.

Advertising 195

Advertising Advertising Marketing How To 195

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Advertising can and will continue. Paid Media Will See Big Changes.

Advertising 272

Advertising Advertising Storytelling Media 272

Prohibition

OCTOBER 7, 2022

For businesses, LinkedIn can you give the ability to recruit new staff, market your business to expand your client portfolio, as well as show off company milestones or client wins. Social networks determine which ads to run based on a behind-the-scenes’ auction’ with advertisers competing for ad space almost by the second.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. I hope she shared.

Hotels 282

Hotels Brand Branding Guidelines 282

Contently - Strategy

OCTOBER 29, 2024

Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. What tools can brands use to source user-generated content effectively?

B2B 99

B2B Brand Branding Case Study 99

Agility PR Solutions

SEPTEMBER 30, 2024

Purpose-driven marketing is changing how brands connect with audiences. It goes beyond promoting products, focusing on aligning a brand’s values with meaningful societal or environmental causes. This isn’t just a passing trend; it’s becoming a cornerstone of modern media strategy.

Marketing 178

Marketing Media Advertising Advertising 178

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. It’s a challenge to stand out as an adtech company, especially as a “vendor.” Strategic PR delivers many benefits for adtech brands.

Publicity 203

Publicity Marketing Advertising Advertising 203

Onclusive

OCTOBER 21, 2019

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive.

Case Study 225

Case Study Study Pharmaceuticals Brand 225

Buchanan PR

MAY 23, 2024

A Kardashian posts about the brand they’re wearing? Today, it can feel almost impossible to identify what’s paid promotion or authentic brand loyalty when browsing our favorite social platforms. We identified three key tactics to uncover branded content on the internet. What is branded content? Intuition is key.

Social Media 83

Social Media Brand Branding Guidelines 83

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is special in that it offers you extensive targeting options, more so than its competitors. Believe it or not, these mini competitions run every second of every day, owing to the mass of advertisers on Facebook.

Advertising 62

Advertising Advertising Facebook Video 62

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. Here are five PR tactics to get the word out on an organization’s values.

Company 174

Company Conference Corporate Leadership 174

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. So, how are companies utilizing this new strategy? Data backs it up.

Video 148

Video Brand Branding Instagram 148

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Early into the social distancing phase several brands quickly acknowledged the situation through visuals.

Brand 284

Brand Branding Small Business Retail 284

Cision

AUGUST 22, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey.

Company 267

Company How To Employee Customer Service 267