Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 180

Reddit Software B2B Technology 180

Prohibition

MAY 23, 2022

This appears to have been rolled out among just a small test group – but it’s one to consider when partnering with content creators for story content. The platform has also made changes for crediting viral content creators, allowing users to credit their inspiration to the user who created the trend.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Unveiling surprising facts or data can also make your online PR content go viral. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. What is Paid Social? provide customer service to their clients.

Advertising 62

Advertising Advertising Social Media Facebook 62

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. LinkedIn demonstrated this last month when they revealed that only one of four LinkedIn users is an active user.

Social Media 120

Social Media Facebook Print Advertising 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

Prohibition

MARCH 15, 2023

To mark the anniversary of such a sad occasion and as a direct message of opposition against Russia, activist group Led By Donkeys helped to paint a huge Ukrainian flag on the road outside the Russian embassy in London. Led By Donkeys – Ukraine Just recently, we marked exactly one year since Putin’s invasion of Ukraine.

Video 62

Video Case Study Sports Creativity 62

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. But Langer introduced an interesting twist: another group said that they would like to skip the line because they had to make copies (which presumably everyone was there to do). “you and brand X”).

Writing 144

Writing Study Viral Consumer 144

Cision

MARCH 30, 2016

Matt Sutton, senior account executive at The Rosen Group, says you have to be willing to do something different and go outside of the box to stand out. What are you most looking forward to in your new role as senior account executive at The Rosen Group? What are the best tactics for brands to get more media coverage?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

5W PR

MAY 18, 2018

In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. They create experiences where users are able to interact with the brand in person and discover what they’re all about. 1. It Generates Unique Content.

Company 96

Company Marketing Social Media Analytics 96

wiredPRworks

NOVEMBER 10, 2016

Five years ago, I moderated a brands and bloggers panel. BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D. Question: While the concept is centuries old, influencer marketing became the "buzz word" only a couple of years ago, and advertisers' interest in it is only getting stronger.

Marketing 65

Marketing Conference Advertising Advertising 65

Prohibition

SEPTEMBER 20, 2019

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand.

Marketing 48

Marketing Social Media Instagram Advertising 48

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 78

Marketing Viral Consumer Brand 78

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 48

Marketing Viral Consumer Brand 48

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 83

Social Media Pitching Media LinkedIn 83

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Brands turn to 360° video as a key component of their digital marketing strategy, and it’s easy to see why. 360 Degree Videos. Vertical Video.

Video 48

Video Trends Storytelling YouTube 48

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 60

Social Media Pitching Media LinkedIn 60

Prohibition

MAY 4, 2017

Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…. Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m.

Sports 54

Sports Social Media Instagram Media 54

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Cori Pearce | ChurnZero.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Unlike other groups, like the bereaved parents of Sandy Hook, the teens didn’t hesitate to target the NRA and Congress directly. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. CMO at The Steveology Group. ” https://t.co/XuswAAsGAo. XuswAAsGAo. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

AUGUST 1, 2016

This is why we need to promote our brands, businesses, messages and ideas. Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Attention is finite and our need for attention is not. Where do we go from here? Language is (still) really important.

Social Media 84

Social Media Media Customer Service Measurement 84

Sword and the Script

NOVEMBER 25, 2014

Gated Content Doesn’t Go Viral. From an earlier review of his book: Most brands want their content, and by extension ideas, to spread as far and wide as possible. Guess what groups do not download gated content? He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick.

Viral 117

Viral Infographics Web Content Marketing 117

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. I hope you enjoy reading through the responses and hope you can join us for a future #RaganDisney conference. ” Joni Lockridge, PGA.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. I hope you enjoy reading through the responses and hope you can join us for a future #RaganDisney conference. ” Joni Lockridge, PGA.

Social Media 40

Social Media Media Storytelling Local 40

Cision

JUNE 15, 2015

Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. Brand interactions are tertiary. The average person may spend 40 minutes per day on Facebook AND never engage with a brand or business. ” Facebook, it seems, is unstoppable.” Product research.

Viral 120

Viral Facebook Measurement Advertising 120

Prohibition

NOVEMBER 12, 2018

So when your brand offers any opinion related to a hot-button issue, you’re guaranteed to alienate at least one customer base and bring in another. When Nike announced Colin Kaepernick as the face of its new advertising campaign, it outraged American patriots that didn’t agree with the NFL player kneeling during the American national anthem.

Analysis 54

Analysis Viral Advertising Advertising 54

Scott Public Relations

NOVEMBER 10, 2022

That’s the kind of communication that goes viral. They can lead the paid advertising campaigns. Forget about protecting your brand, protect your country. Individuals and groups can and must do their part. Get some attitude and some sass. It’s ok to be snarky and sarcastic, just don’t be mean. Here we go again.

How To 52

How To Insurance Insurance Ethics 52

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. Two years ago, I would’ve never expected to be sitting with a group of friends or colleagues saying, “So what flu vaccine did you get?” Companies have scaled back their advertising.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52