Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. Yet, brands continue to use it regularly in their social content. All could be possible.

Branding 215

Branding Brand Instagram Video 215

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Branding 149

Branding Brand Storytelling B2B 149

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. Here are some other brands that captured attention in the news and on social media.

Advertising 78

Advertising Advertising Branding Brand 78

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. She is also a member of the Interactive Advertising Bureau’s Prebid Addressability Group.” Those listed represent a range of roles at adtech companies, publishers, retailers, and advertisers.

Retail 156

Retail Engineering Advertising Advertising 156

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries.

Marketing 204

Marketing Advertising Advertising Industry 204

Agility PR Solutions

OCTOBER 22, 2018

With an interlocking combination of PR, marketing and advertising components, social media influencers have become a cornerstone of communicators’ digital strategy.

Retail 156

Retail Advertising Advertising Consumer 156

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Bulletin experiential retail stores for women.

Branding 136

Branding Brand Retail Comparison 136

Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. The most successful brands combine creative messaging with strategy.

Creativity 208

Creativity Comparison Construction Retail 208

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Brand Branding 225

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Brands can use generative AI to create new images and videos that are unique and personalized to users. AI powers audience targeting and personalization As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people.

Advertising 170

Advertising Advertising Analytics Data 170

Shift Communications

DECEMBER 18, 2014

Brands often have baseline style guides, but style guides aren’t enough. If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Earned Media. Owned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Prominent brand mentions that don’t contain links can also drive higher search placement because Google sees them as implied links. PR as a lead generation machine.

SEO 125

SEO Case Study Conference Retail 125

Onclusive

JANUARY 20, 2020

Digital media and advertising teams are always looking for new, more effective content, whether they are focused on brand building at the start of the customer journey or late-stage demand generation conversions. Secondly, don’t overthink it. Free yourself from your media snobbery, and you will be rewarded.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. It’s possible that brand recall went up as ads regained their humorous nature.

Advertising 85

Advertising Advertising B2C Retail 85

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). On the other hand, independent bloggers rely on advertising and sponsors to make a living.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

5W PR

AUGUST 22, 2019

Alise Edgcomb, Vice President, met with dozens of brands and experts on site to assess the state of the industry, particularly as it relates to beauty, wellness and personal care. . The #1 question asked of brands on site was, “How are you different? Alise Edgcomb, Vice President.

Branding 121

Branding Brand Retail Education 121

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Contently - Strategy

OCTOBER 29, 2024

Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. What tools can brands use to source user-generated content effectively?

B2B 97

B2B Branding Brand Case Study 97

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. These channels include websites, search engines, social media platforms, email marketing, and online advertising.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Don’t be wishy-washy: Bud Light and Target Like many brand-watchers, I thought the backlash against Bud Light over its partnership with trans influencer Dylan Mulvaney would fade away. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

Rock the Status Quo

JANUARY 1, 2015

It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Beauty brands have such an incredible opportunity to engage, and it’s shocking how few actually do it. Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities.

Branding 100

Branding Brand YouTube Social Media 100

NewsWhip

DECEMBER 7, 2023

That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued to do so every year since.

Branding 78

Branding Brand Retail Viral 78

5W PR

OCTOBER 22, 2024

The Power of Native Content and Boosting Native advertising continues to prove its value, but boosting can take campaigns to the next level. By boosting native content, brands can maximize their reach while keeping messaging authentic. These statistics highlight the power of retail media as a consistent, long-term strategy.

Retail 78

Retail Privacy Advertising Advertising 78

Deirdre Breakenridge

NOVEMBER 11, 2019

The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. Be sure to advertise this before the event. Be Creative. Podcasting is personal. Collaborate with Targeted Partners.

Community 206

Community Nonprofit Conference Social Media 206

Agility PR Solutions

FEBRUARY 4, 2020

How do retail marketers plan to spend their advertising budgets in 2020? suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active. New research from social ad automation firm Smartly.io

Social Media 88

Social Media Retail Marketing Media 88

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost? According to Ms.

Sports 111

Sports Advertising Advertising Survey 111

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. They want to know why a company exists and what its brand stands for. and they’re skeptical of traditional marketing and advertising.

Marketing 173

Marketing Storytelling Creativity Privacy 173

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Or, boost it with cost-effective paid social advertising. There are exceptions, however.

Infographics 149

Infographics Retail Resources Employee 149

Shift Communications

OCTOBER 9, 2014

Facebook does this mechanistically, as those of you who operate Facebook Pages on behalf of your brand well know. Organic reach, the unpaid reach of your brand’s content on Facebook is probably close to zero. Advertising Content Marketing Marketing Public Relations' But we’re doing this naturally as human beings.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. It’s possible that brand recall went up as ads regained their humorous nature.

Advertising 60

Advertising Advertising B2C Retail 60

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We want to make an objective, positive impact through bold and meaningful communications by bringing together advertising, marketing and PR in one agency.

Agency 161

Agency Meeting Retail Energy 161

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. And the pictures on your IG account should tie easily to that theme.

Instagram 158

Instagram Publicity How To Social Media 158

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Maria strategically integrated brands like Disney with mom influencers, revolutionizing their marketing approach. Meet Maria Bailey.

Marketing 130

Marketing Consumer Advertising Advertising 130