Advertising Branding Comparison Measurement Video 
Prohibition
APRIL 18, 2023
Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? We’ve compiled a list of key metrics that you can consider when it comes to evaluating your PR activity.
Burrelles Fresh Ideas
MAY 9, 2023
An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.
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Prohibition
FEBRUARY 18, 2021
The update provides extensive training for users on LinkedIn ad tools through video courses that cover a variety of topics such as; how to use LinkedIn ads, effective ad targeting, how to improve lead generation whilst also covering how to report on analytics. YouTube analytics added a new ‘First 24 hour’ data metric.
Norton's Notes
APRIL 21, 2016
An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. In fact, it goes further by claiming in 80% of cases, adverts on the video platform are actually better at driving sales. I mean seriously?
Sword and the Script
MAY 14, 2019
The video embedded nearby is a snapshot in time that gives you a sense for the rate of indexing by the Onclusive newscrawler. If you or your brand earn coverage, this tile is calculating the social shares around that particular piece. 3) Measuring the influence of coverage. Could Google build an index like this?
Sword and the Script
DECEMBER 20, 2022
They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.
Konnect Agency
JANUARY 19, 2021
The ways consumers gain information about products have shifted due to accessibility on mobile devices – 60% of online users have discovered their favorite brands while scrolling on their phones through RSS feeds, e-mails, YouTube videos, text messages or influencer posts on social media.
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