ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

In reality the privacy regulations are well-intended and will protect consumers. How are you getting consent from consumers? Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. Have you hired a Chief Privacy Officer?

Privacy 434

Privacy Case Study Advertising Advertising 434

Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. Our audiences care less about what kind of media they’re consuming and care more about whether the media is entertaining, engaging, or educational. Let’s explore each of these.

Advertising 109

Advertising Advertising Strategy Publicity 109

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Meta, Google, and Snap are using generative AI to power augmented reality features, to create images and videos, and helping to jumpstart their marketing campaign plans.

Advertising 170

Advertising Advertising Analytics Data 170

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example. It’s made promises surrounding the consumer data privacy debate.

Advertising 68

Advertising Advertising Privacy Facebook 68

5W PR

NOVEMBER 20, 2023

This strategy allows brands to connect with consumers in unique ways. It represents a significant shift in the advertising landscape, and brands that adapt to these changing preferences stand to benefit. Audio advertising Podcasts have seen exponential growth in recent years.

Marketing 78

Marketing Advertising Advertising Consumer 78

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. What have we seen?

Creativity 156

Creativity Meeting Advertising Advertising 156

Contently - Strategy

MAY 13, 2024

Google has reportedly been rolling out this shift for years. But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. They’re one of the main avenues by which advertisers build personalized profiles about potential customers.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Let’s break down ways to optimize consumer communications for both marketing approaches.

Consumer 60

Consumer B2C Brand Branding 60

Sword and the Script

JUNE 22, 2021

Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. Google, which, acquired the service for $100 million in 2007 , emailed users to say they are turning off the email-send aspect of FeedBurner while keeping the RSS feed part working.

Google 109

Google Tools Analytics Blogging 109

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. and the almighty Google. Feel properly educated?

SEO 211

SEO Tools Engineering Google 211

Stephen Waddington

JANUARY 23, 2019

How to run a paid Google campaign Google Ads enable you to appear in search results for search terms or keywords. The benefit of a paid search campaign is that people using Google are pre-qualified. Advertisers only pay when Google delivers a consumer to a campaign website. Create your ad.

LinkedIn 91

LinkedIn Google Facebook Twitter 91

ImPRessions - Crenshaw Communications

MAY 17, 2016

Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. The results of earned media coverage in top-tier media may lack the scale or reach of paid advertising, but they’re like fuel for the marketing engine. Reputation.

Brand 195

Brand Branding Marketing Advertising 195

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Properly and completely deployed, these two products can measure the impact of digital advertising.

Advertising 60

Advertising Advertising Measurement Publicity 60

ImPRessions - Crenshaw Communications

APRIL 8, 2021

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. Throw in Twitter for good measure. The news isn’t all bad.

Reputation 305

Reputation Privacy Data Advertising 305

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. Brands use UGC to engage audiences and boost online presence. User-generated content is created by consumers, not brands. UGC can also be created to support a brand or share experiences and opinions with others.

Consumer 88

Consumer Video Social Media Community 88

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Communications Conversations

JANUARY 20, 2022

Teams just don’t have enough juice left for one more format–especially one that’s somewhat time-consuming to produce. And, it’s definitely not built into Google searches nearly as much as blog and other online content is. So, some solid reasons why brands haven’t been more involved so far.

Brand 113

Brand Branding LinkedIn Twitter 113

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Video 132

Video Strategy Marketing Instagram 132

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Luckily, there are so many ways to consume news that it’s pretty hard to miss it. That’s why we in PR need to stay on top of relevant news.

Pitching 333

Pitching Case Study Leadership Data 333

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust.

Advertising 62

Advertising Advertising Print Study 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential.

Retail 62

Retail Marketing Analytics Social Media 62

Stephen Waddington

JANUARY 12, 2022

Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. News media has leaked advertising revenue to digital platforms, notably Google and Facebook, over the past decade. In many parts of the world audiences have fallen during 2021 because of these factors.

Report 122

Report Media Journalism Privacy 122

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. A case in point is the brand S’well. It’s unlikely that any amount of paid advertising would have built the same value for the brand.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Brands like Moz and CoSchedule have this poker face down.

Brand 273

Brand Branding Consumer Social Media 273

Cision

SEPTEMBER 28, 2017

Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. ” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. . The result was an all-boats-rise in the advertising market. Far from it.

Media 230

Media Measurement Advertising Advertising 230

PR 20/20

OCTOBER 14, 2021

“For every $1 spent on Google Ads, businesses earn $8 in revenue.”. Kasim Aslam ’s fast-paced session, “Google Ads Hacks | Tips & Tricks to High Performing Google Ads Campaigns for eCommerce and Lead Generation” was full of incredible information, but this nugget from the very beginning really stood out. Yeah, that’ll work.

Marketing 87

Marketing B2B Advertising Advertising 87

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. And the pictures on your IG account should tie easily to that theme. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The ability to target and measure ad performance makes digital ads attractive to brands. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

Mindful Marketing

AUGUST 5, 2023

” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.” Maybe a younger, hipper feeling brand would help them reconsider.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215