Deirdre Breakenridge

MARCH 18, 2019

Five Reasons Micro Influencers Can Be More Impactful For Your Brand. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers. Don’t let the name fool you.

Advertising 321

Advertising Advertising Social Media Instagram 321

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Creating a channel and producing relevant content for a brand are just the start. The platform is now offering new advertising options, making it easier to reach specific customer segments. Additionally, partnering with TikTok influencers can open brand content to a much broader, but well-targeted, audience.

Social Media 272

Social Media Trends Media Instagram 272

Agility PR Solutions

MARCH 3, 2024

The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for Instagram, Facebook, TikTok, and X after analyzing both organic and paid ad activity (..)

Instagram 109

Instagram Social Media Brand Branding 109

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. billion, Facebook is still one of the best platforms for building brand awareness. But with a user base of 1.6

Social Media 323

Social Media B2B Media Video 323

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Twitter, LinkedIn, or Pinterest?

Instagram 120

Instagram How To Guidelines Facebook 120

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. Yet, brands continue to use it regularly in their social content. All could be possible.

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Brand Branding Instagram Video 215

5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. Sponsored posts, stories, and ads can all be created on Instagram.

Advertising 97

Advertising Advertising Social Media Reddit 97

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

Only then can we understand where brand conversations and messages make sense. In the media business, we talk a lot about how brands can get into those conversations through advertising. Mobile ecommerce is booming, with 54% of millennial and 55% of GenZ shoppers saying social is their preferred channel for discovering brands.

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Trends Mobile Twitter Consumer 320

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

Flack's Revenge

DECEMBER 12, 2018

The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation.

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Instagram B2C YouTube Facebook 214

Cision

JUNE 6, 2016

Instagram has the highest engagement of any social network and has eclipsed all social networks (not named Facebook) in monthly active users. For social platforms, THIS is the impetus for a lot of change, and Instagram is no exception. For social platforms, THIS is the impetus for a lot of change, and Instagram is no exception.

Instagram 84

Instagram Handbook Mobile Facebook 84

Agility PR Solutions

JUNE 8, 2020

Following an announcement last week, Instagram will soon open up a new influencer revenue stream in the form of IGTV advertisements. With many brand deals drying up in the wake of the coronavirus crisis, the move is sure to come as a relief to countless online content creators.

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Instagram Advertising Advertising Crisis 114

The Resolution Blog

SEPTEMBER 2, 2019

We recently spoke to specialist influencer marketing consultant Scott Guthrie about how much influence there is left on Instagram?—? While we were there, he also gave us some great tips on how to measure your Instagram campaigns: Finding the Right Influencer First things first, you have to know who your audience is and where they hang out.

Instagram 120

Instagram Measurement How To Tools 120

Prohibition

JULY 7, 2022

Instagram introduces pinned posts. In June, Instagram introduced pinned grid posts, enabling users to pin up to three posts or reels to remain at the top of their profile. It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months.

Instagram 118

Instagram Twitter Video Facebook 118

NewsWhip

MARCH 24, 2022

He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. .

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Brand Branding Instagram Sports 148

NewsWhip

NOVEMBER 18, 2021

Over the past few years, Instagram has turned into a media giant. Owned by Meta (formerly Facebook), Instagram has been the premier photo sharing app for more than a decade. Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships.

Instagram 78

Instagram Brand Branding Fashion 78

Ronn Torossian

FEBRUARY 14, 2020

With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are making inroads. What’s Helping Pinterest? There are a number of things helping Pinterest.

Pinterest 195

Pinterest Marketing Instagram Advertising 195

Polaris

SEPTEMBER 18, 2015

I like Instagram. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. One of the greatest lures of Instagram is the absence of a bothersome algorithm that prevents you from seeing friends’ photos. Measurement Metrics for Social Influencer Programs on Instagram. Same goes for Instagram.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Shift Communications

OCTOBER 24, 2014

Last week, The New York Times published a piece on how influential Instagrammers are being courted by luxury brands with offers of free swag and other out-of-this-world perks in exchange for photos. AdWeek also chimed in with a follow-up article calling it Instagram’s “secret barter economy.”. We all know that drill.

Instagram 152

Instagram Advertising Advertising Social Media 152

Cision

OCTOBER 10, 2017

This practice is also useful after launching a press release to track what’s being said about your brand and the recent news development. . Creating content that website visitors will naturally share is one of the most elusive yet rewarding practices a brand can implement. Check out this recent Instagram ad from Militza Yovanka.

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Strategy Case Study Instagram Print 251

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues. The cycle is predictable, and brands are prepared.

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YouTube Brand Branding Comparison 130

Prohibition

AUGUST 25, 2022

Instagram implements an array of reel updates. On Instagram, all videos are now uploaded as reels, meaning that all future Instagram video content will need to be filmed and edited in reel dimensions. For more interesting articles from us check out these posts: 3D Avatars Launched by Instagram and other social media trends.

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Instagram LinkedIn Social Media Facebook 117

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. Tall order? But first: What Exactly is Social Media Marketing?

Social Media 177

Social Media Brand Branding Marketing 177

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. People take to Twitter to be part of the news cycle, and to engage with brands, celebrities, and influencers. They are now at around $16.

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Twitter Customer Service Web Facebook 235

Contently - Strategy

SEPTEMBER 30, 2024

As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape.

Social Media 105

Social Media Privacy Brand Branding 105

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. People are not interested in hearing how great your brand is.

Strategy 244

Strategy How To Media Measurement 244

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. Enter content discovery! Let us take a look. billion in 2016.

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How To Content Marketing Engineering Advertising 129

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

Cision

JULY 26, 2017

Social Targeting on Facebook / Instagram. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. On Facebook, the likelihood of a brand post reaching an intended audience is low.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

FEBRUARY 18, 2016

When a brand can’t dictate the message anymore, it has to connect with its consumers. A Fast Company article, inclusion in Cosmpolitan’s Snapchat Story or organic content from the right influencer on Instagram all can create the same value. It means that PR is becoming even more valuable for brands. This is NOT a bad thing.

Brand 120

Brand Branding Advertising Advertising 120

Cision

AUGUST 2, 2017

Actually, it’s not really “new,” but I’m excited to say that brands are finally starting to get it right: Influencer relationships. But now, brands are beginning to see that influence marketing isn’t necessarily free marketing. Good brands have fans who adore their products and talk about them for free online.

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Energy Writing Instagram Brand 238

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. To that we say, “Lighten up, brands!”.

Brand 128

Brand Branding Guidelines Creativity 128

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

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Tools Agency Instagram Groups 150

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. Don’t assume your followers already know about your brand relationships.

Advertising 87

Advertising Advertising Guidelines Video 87

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Creating a channel and producing relevant content for a brand are just the start. The platform is now offering new advertising options, making it easier to reach specific customer segments. Additionally, partnering with TikTok influencers can open brand content to a much broader, but well-targeted, audience. with bigger impact.

Social Media 156

Social Media Trends Media Instagram 156

NewsWhip

APRIL 12, 2023

These posts are especially prevalent on Instagram — and chances are, whether you like it or not, they’re on your feed at least some of the time. Nowadays, Instagram is so much more than the photo sharing app as which it started life. And which brands are profiting because of it? Let’s take a look. Let’s take a look.

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Instagram Fashion Automotive Banking 78