ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. The key to all tech industry product awards is a fully realized case study narrative — and here’s the tough part – approved for use by the client. When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

Advertising 130

Advertising Advertising Publicity Video 130

Contently - Strategy

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

B2B 99

B2B Branding Brand Case Study 99

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Often companies have surveys or case studies that contain great data points. When pitching case studies, it is important to offer a spokesperson from both the customer organization and the one that offers the product or service. Data points drive press. That’s why we in PR need to stay on top of relevant news.

Pitching 333

Pitching Case Study Leadership Data 333

NewsWhip

JUNE 2, 2020

CASE STUDY. Marketing and Advertising. The post Case Study Turbine Labs appeared first on Newswhip. How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Leigh Fatzinger, CEO and Founder. —. Company Size. 25-50 employees. Raidious: building a PR newswoom.

Case Study 78

Case Study Study Viral Data 78

Melissa Agnes

AUGUST 14, 2014

In my opinion, it would have been beneficial to incorporate this variable within the research to see which of the organizations are in fact advertising on Facebook, and whether or not it has an influence on the engagement levels evaluated. In other cases, crisis management case studies were incorporated but not to their full extent.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Waxing UnLyrical

MAY 29, 2012

He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Manwich: A Case Study on Social Media Listening.

Case Study 87

Case Study Social Media Study Pinterest 87

Waxing UnLyrical

NOVEMBER 8, 2011

The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs. Apple: A Case Study in Why Brands Should Control Their Stories. They flopped.

Case Study 80

Case Study Study Branding Brand 80

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Perhaps a company receives negative backlash on Twitter, or maybe there’s a case study about a recent campaign. Take those things and practice with them.

Case Study 224

Case Study Trends Instagram Social Media 224

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Case study: Notion's user-driven digital PR strategy Did you know that Notion's growth wasn't fueled by traditional public relations and press releases?

Digital PR 104

Digital PR Case Study SEO Measurement 104

5W PR

FEBRUARY 25, 2019

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? While they can be labor-intensive, case studies can do a lot to reach other prospective clients. Not sold on the benefits of having a case study done for work done by a public relations agency?

Case Study 68

Case Study Study Strategy Publicity 68

Sword and the Script

AUGUST 13, 2024

Should you advertise against your competitors? Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. The company is still around today and published this case study with results online. Ads made $$.

Creativity 103

Creativity B2B Examples Marketing 103

ImPRessions - Crenshaw Communications

JULY 16, 2019

Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . Trade reports and other wonky publications are eager to showcase specific case studies. The media benefit of such studies is invaluable to a tech-specific business, but do not get lost in the weeds.

Company 213

Company Case Study Airlines Study 213

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Case Studies. Of the 10 pieces of content listed here and the dozen other types of content you create, case studies rank as the most impactful: nearly 80 percent of people read case studies when researching a purchase decision.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Customer reviews become case studies, and satisfied customers tend to spread the good word. Here are some things to consider when planning your next campaign.

SEO 125

SEO Case Study Conference Retail 125

5W PR

MARCH 21, 2025

This comprehensive guide examines proven PR techniques for launching online casinos , drawing from successful case studies and industry best practices. Recent industry data shows that influencer-led casino promotions generate 3x higher engagement rates compared to traditional advertising.

Case Study 78

Case Study Measurement Reputation Study 78

Agility PR Solutions

AUGUST 12, 2019

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.

Creativity 72

Creativity Advertising Advertising Crisis 72

Contently - Strategy

AUGUST 30, 2024

The answer should be “never,” because they don’t use traditional advertising and don’t spend any money on paid ads or endorsements. Case studies While case studies aren’t traditionally written by customers, they do allow you to show potential consumers how other people use your product to build their business and make their life easier.

Storytelling 85

Storytelling Marketing Travel Case Study 85

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Likewise, it’s important to educate organizations on the difference between earned media and advertising. Starting on Nov.

Media Relations 203

Media Relations Media Pitching Case Study 203

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies.

Video 149

Video Case Study Agriculture B2B 149

5W PR

MARCH 8, 2025

According to Nielsen research, 92% of consumers trust recommendations from peers over traditional advertising. Create case studies detailing successful events and measurable audience impact. Building Social Proof Social proof validates your expertise and speaking ability. Display logos of organizations you’ve worked with.

Branding 78

Branding Brand LinkedIn Case Study 78

Sword and the Script

JANUARY 6, 2015

He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. It is indeed a tragic story, yet hardly approaches the “worst” PR crisis case study classics like Exxon or Tylenol. PR crisis communications PR crisis'

Case Study 60

Case Study Crisis Study Crisis Communications 60

Cision

OCTOBER 10, 2017

Check out this monster case study from AccessDirect. Because blocking many kinds of advertisements through browser-based tools is a common practice nowadays, it’s essential to feed content to your users in a way that comes across more naturally — through influencer marketing. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Remote PR Jobs

NOVEMBER 8, 2022

PR can also disseminate case studies that herald success stories from past customers or partners. Case studies magnify the positive impact of your product or service and can be a potent resource for building a strong brand reputation.

Case Study 171

Case Study Engineering SEO Reputation 171

Flack's Revenge

DECEMBER 12, 2018

That’s why you have all the case studies of brands talking to each other. And I’m sure they’re doing more advertising on Instagram as well. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation. Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

ImPRessions - Crenshaw Communications

MAY 22, 2018

They’re platforms for idea-sharing, networking, recruiting, and advertising. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Communications Conversations

MAY 4, 2016

And, it certainly wasn’t advertised broadly. For years, Prince would “organize” late-night jam sessions out at Paisley Park. It was widely known, except it wasn’t widely known. You just had to show up and hope he opened his doors that night (at 2-4 a.m., But, people did it.

Case Study 60

Case Study Employee Study Software 60

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Meltwater case study.

Software 149

Software Case Study Advertising Advertising 149

PRSay

NOVEMBER 19, 2018

Using this structure, you can develop a narrative lead, case study, testimonial or mini story to illustrate your point. As “the father of advertising” David Ogilvy said: “When you advertise fire extinguishers, open with the flames.”. Problem (“Suddenly”). Solution (“Luckily”). Results (“Happily ever after”).

Storytelling 150

Storytelling Case Study Writing Banking 150

Polaris

DECEMBER 10, 2014

But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail. You can send survey results, case studies and other useful information to encourage them to advance along your sales funnel.

Blogging 183

Blogging Comparison eBook Case Study 183

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

Deirdre Breakenridge

JULY 9, 2018

If you have to read a case study, what ideas could your client take from it? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. If possible, make every assignment you do that semester work in service of that client.

Social Media 150

Social Media Media Case Study Analytics 150

prTini

MARCH 29, 2016

That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. Now, you also have to think strategically about how to ensure the right audience is actually seeing the clip.

Case Study 28

Case Study Advertising Advertising Media Relations 28

Sword and the Script

JULY 20, 2021

Customer case studies, testimonials and reviews. Paid advertising. There are many digital advertising options available that meet your budget and your goals; however, it requires some experimenting. Comparisons between solution types. Pricing information.

B2B 190

B2B Company Marketing SEO 190

Flack's Revenge

DECEMBER 12, 2022

Consider the countless PowerPoints, business plans, companies and new divisions launched in just one year to chase the Metaverse dream, involving all kinds of hardware, software, and use cases (think real estate, avatars, ecommerce, advertising, entertainment – the list is endless). But you have a job to do.

Real Estate 156

Real Estate Case Study Technology Education 156

Contently - Strategy

DECEMBER 4, 2018

So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. One of my favorite mid-funnel pieces of content we’ve produced is this short video case study about our client Eni , the global energy company.

Case Study 110

Case Study Marketing Study Content Marketing 110

Public Relations Sydney

OCTOBER 12, 2014

As many charity organisations have a strict budget they may not be able to afford to invest much money in advertising or marketing. Case studies Case studies are short explanations of a project or issue your charity has worked on. Case studies also help to explain how the money from donations is used.

Case Study 90

Case Study How To Study Pitching 90