Advertising Case Study Interviews 
Contently - Strategy
MARCH 11, 2020
At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results.
PR for Anyone
MARCH 30, 2022
It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3
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Sword and the Script
AUGUST 13, 2024
Should you advertise against your competitors? Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. Ads made $$.
PR for Anyone
JANUARY 20, 2022
Now how do you give a great interview? This is important in case it’s something a bit obscure and you aren’t prepared for it. I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. You got the YES! Know your soundbites.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post.
5W PR
MARCH 8, 2025
Launch a podcast interviewing other experts in your field. According to Nielsen research, 92% of consumers trust recommendations from peers over traditional advertising. Create case studies detailing successful events and measurable audience impact. Collect and showcase testimonials from event organizers and attendees.
ImPRessions - Crenshaw Communications
MAY 22, 2018
They’re platforms for idea-sharing, networking, recruiting, and advertising. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. Trade pubs are a community network.
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