Contently - Strategy

DECEMBER 4, 2018

So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. One of my favorite mid-funnel pieces of content we’ve produced is this short video case study about our client Eni , the global energy company.

Case Study 110

Case Study Marketing Study Content Marketing 110

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Do this with case studies or even real-life testimonials. Anyone in this position usually changes the channel after a few seconds of curiosity pass; at least I know I do. Start with your origin story.

Storytelling 159

Storytelling Comparison Case Study Brand 159

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

PR for Anyone

JANUARY 20, 2022

Media is editorial content unless you are paying for advertising. I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell.

Interviews 130

Interviews How To Media Television 130

The Proactive Report

JUNE 22, 2015

Meme style print font can also be added to your photos. Despite the recent addition of video advertisements to the free version of the program, I find it to be a quick and effective option for photo editing. The program is succinct and more than sufficient for most minor editing of mobile photographs. AUTODESK PIXLR (Android).

Google 100

Google Tools Print Mobile 100

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. You actually did a case study for us on BuzzStream, and that’s where I met you. I feel like that’s probably the closest line there, radio, billboard, like print ads and stuff.

Digital PR 71

Digital PR SEO Agency Pitching 71

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Ted Coiné – @tedcoine. Coach and author on #SocialCEO. CMO of Meddle.it. pic.twitter.com/D12Q53HHZf. —

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

MaccaPR

FEBRUARY 11, 2016

As SVP and CMO, Addicks led the company’s advertising, promotion, brand public relations, design, packaging, digital media, licensing and multicultural initiatives; built such iconic food brands as Cheerios, Betty Crocker, Yoplait and Pillsbury and created equity platforms including Box Tops for Education. Like A Girl" - Always.

Brand 48

Brand Branding Marketing Film 48

Doctor Spin

DECEMBER 21, 2023

Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. Regarding the actual physical length of a printed media kit, a web URL with a password and logo could easily fit onto a business card. How do you structure a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 6, 2019

Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. How does that work? Singal A.I.

Marketing 70

Marketing Pitching Corporate Technology 70

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. That wasn’t necessarily the case with our print publication. It’s either/or.

Blogging 76

Blogging How To Print Facebook 76

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

APRIL 26, 2018

According to the Fleishman Hillard Highroad case study , the WCH story was based on an important insight: “Women are largely overlooked and underserved by the [health] system because the impact of sex and gender differences were traditionally not taken into consideration. Source: FHR ).

Nonprofit 72

Nonprofit Storytelling Community Case Study 72

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. In a piece titled (Case Study) This Newsjacking Strategy = 2,000,000 Visitors , writer Bryan Harris credits persistence with much of the credit: “Nothing ever happens easily. In fact, it took several invitations.

Web 60

Web Google Mobile B2B 60

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. Three decades on I’m less positive. Regulation for platforms is also firmly on the agenda.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. He’ll also show you what’s working for other business writers by bringing you real case studies from the field.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

DECEMBER 2, 2024

Be prepared with unique stories (if possible) to tie to campaigns Ellie talked about how many journalists will ask for “case studies,” aka real-world stories that complement the data in the stories she pitches. Vince: Can you explain the case studies to me so I understand what you’re talking about?

Digital PR 62

Digital PR Case Study Media Pitching 62

Buzzstream

APRIL 9, 2025

There are like various elements of the story that we need, so we might need independent experts to comment, might need a case study. Or, “Oh, here’s a case study, and we’ve got some high-resolution photos that we already took, and you can have them. This is the advertising you can pay for.

Pitching 62

Pitching Journalism Instagram SEO 62