ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. It’s enough already, say consumers. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. Many brands see an opening. As the U.S.

Brand 296

Brand Branding Advertising Advertising 296

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. We will continue that discussion with three more strategies that we’ve seen modern communicators use. The most effective communicators constantly measure their efforts and try to optimize. Seek internal experts. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. It makes for treacherous territory for brands that need to assert their values but good news for communicators who can help.

Trends 385

Trends Employee Viral Advertising 385

Cision

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. Cision Impact Reports Put Earned Media Attribution at The Communicator’s Fingertips . Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2C B2B 0

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. That’s why it offers a degree of credibility that some native advertising can lack. . Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Contently - Strategy

SEPTEMBER 30, 2024

Social media law at the federal level The foundation of online content regulation started in 1996 The regulation of online content began in earnest with the Communications Decency Act of 1996, a landmark federal law that included Section 230.

Social Media 107

Social Media Privacy Brand Branding 107

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Brand 323

Brand Branding eBook Advertising 323

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s no doubt the way we consume stories has changed. The truth is PR and communications professionals are more tech-savvy than ever.

Storytelling 0

Storytelling Data Communications Technology 0

Cision

AUGUST 9, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. Because consumers trust earned media more than any other marketing form. But historically, communicators have struggled to measure the business impact of their campaigns. That is, until now.

Communications 185

Communications How To Media Measurement 185

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. Define your brand’s “type.”

Consumer 168

Consumer Brand Branding How To 168

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. There’s also the Drum Awards that recognize the top performers in the advertising world, including in the ad tech space.

Advertising 322

Advertising Advertising Privacy Television 322

Cision

MAY 23, 2016

What I want to do in this post is discuss five ways that we can communicate more effectively despite our overestimation of common experiences. Unless people understand clearly what you’re talking about from the get-go, your communication is doomed. Communicating is difficult. Experience. Peer Groups. Conclusion.

Communications 206

Communications Television Transportation Study 206

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page.

Writing 104

Writing Communications How To International 104

Onclusive

JULY 7, 2021

All organizations communicate their vision and product value, but not all communications efforts are effective. Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. SOUNDBITE PERFORMANCE: Why message resonance is important.

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. In the media business, we talk a lot about how brands can get into those conversations through advertising. PR and other media professionals think in terms of paid versus earned media – but consumers don’t.

Trends 320

Trends Mobile Twitter Consumer 320

Ishmael's Corner

DECEMBER 11, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post When the Media Fails to Distinguish Between PR and Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Advertising 139

Advertising Advertising Storytelling Media 139

PRSay

JANUARY 3, 2025

Communications professionals know that the only constant is change. Messaging best practices evolve, communication channels transform, and budgets fluctuate, often slowly and all at once. In contrast, consumers love it when brands feel real and authentic.

Trends 97

Trends Brand Branding Publicity 97

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

MARCH 13, 2025

Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations. Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage.

Crisis 78

Crisis Examples Industry Crisis Management 78

PRSay

NOVEMBER 5, 2021

Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. As a result, consumers have been holding brands accountable for the perceived endorsement of problematic news content. Improving MBI is another similar opportunity.

Communications 190

Communications Journalism Advertising Advertising 190

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. The concept here is to give sponsors and advertisers more insight into how their branded content is performing, as well as help Facebook users know that content is basically advertising. Livestreaming is simply video that streams for people to watch as it’s being recorded.

Trends 319

Trends Content Marketing Brand Branding 319

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing.

Marketing 78

Marketing Financial Case Study Education 78

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

Deirdre Breakenridge

MARCH 18, 2019

“Brands tapping into the influencer marketing community as part of its integrated communication efforts would do well to focus less on individual’s followers and more on the engagement rate,” said Michael Kaye, Communications Manager at Autism Speaks. All while doing so at a much more affordable cost.

Advertising 321

Advertising Advertising Social Media Instagram 321

Deirdre Breakenridge

OCTOBER 29, 2018

Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering and uplifting. The advertisement could have included darker-skinned women and white women. Elissa Edmunds is a graduate student at American University’s School of Communication.

Advertising 295

Advertising Advertising Twitter Communications 295

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. Unlike digital advertising, turning on the “PR spigot” won’t instantly increase sales. Gain an edge over competitors.

Comparison 296

Comparison Advertising Advertising Reputation 296

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. “73 percent of consumers would switch brands if a similar brand supported a good cause.”

Communications 209

Communications Policies Storytelling Groups 209

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff.

B2B 156

B2B Leadership Communications Agency 156

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. Share relevant and timely data.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Research, when well packaged and communicated, can be just the thing for a slow period. The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Data points drive press.

Pitching 333

Pitching Case Study Leadership Data 333

Bianchi Biz Blog

JANUARY 16, 2025

In this next blog post in the series, David Wills, senior vice president of Media Profile, describes the business and communications environment in Toronto and offers advice on navigating the Canadian market. The suburban communities have a vibrant manufacturing base. Media Profile is one of the largest independent firms in Canada.

Print 100

Print Marketing Instagram Newspapers 100

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Here are three main takeaways from their report: 1.

Trends 151

Trends Communications Employee Enterprise 151