The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

Buchanan PR

MARCH 8, 2023

Since the app doesn’t feature sponsorships or advertisements, communicators must get creative if they want to utilize it. If a brand isn’t authentic or transparent in its communication on BeReal, it could face backlash from audiences who joined the platform for a break from sponsored content.

Communications 75

Communications Social Media Strategy Instagram 75

Onclusive

MARCH 17, 2020

Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. Traditional models of PR measurement no longer work (i.e. A new approach. The downside?

Media 221

Media Analysis Measurement Advertising 221

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Again, communication is key. . Explain what is required . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination.

Agency 223

Agency Survey SEO Social Media 223

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. This divergence has become increasingly apparent in recent years.

Brand 90

Brand Branding Marketing Ethics 90

Stuart Bruce

OCTOBER 29, 2015

” – you can if you’re creative enough. Paul Holmes, founder of the eponymous The Holmes Report, has a great line about how advertising people are brilliant at making up stories and telling them well and PR people are fantastic at finding real stories, but aren’t good enough at telling them.

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. ” Building trust.

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

JULY 2, 2019

For years, advertising and PR firms have touted their “independent” status. Here’s what “independent “means to me in the PR or creative services world, with bias acknowledged. Objective counsel isn’t guaranteed in a politicized corporate environment. But what does that really signify? One thing might be faster growth.

Agency 259

Agency Creativity International Internal 259

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. PR isn’t magic, but there are some things flexible communications types can do to help their organization catch up. 2) Think creatively: guerilla recruiting tactics.

Resources 76

Resources Creativity Publicity Local 76

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. Because your customers and prospective customers get a vote.

Advertising 60

Advertising Advertising Social Media Twitter 60

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

There are plenty of other reasons for close communication between client and agency, of course. Even the most capable and motivated team must have a knowledgeable communications professional who is empowered to get them what they need, and, ideally to guide their thinking and set direction for the longer term. Streamline.

Agency 223

Agency How To Construction Advertising 223

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Maya Chakravarti V, Communications Specialist & Educationist.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. That’s a positive move, but a more creative one was its latest AR filter, which lets users donate directly to WHO’s COVID-19 Solidarity Response Fund. The post Brands Bring Substance To COVID-19 Response appeared first on Crenshaw Communications.

Brand 284

Brand Branding Small Business Retail 284

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Jennifer Bowcock, VP, Global Communications, Dolby. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Leadership 199

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages. Share Tweet Share. Create Quality Social Media Content.

Strategy 83

Strategy Communications Marketing Social Media 83

5W PR

SEPTEMBER 27, 2019

Public relations specialists are known under different names such as communications specialists and/or media specialists. Some of the same duties common in the nonprofit sector often apply to the corporate sector as well. When reviewing applications, many employers also consider related internships and some communications experience.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Real corporate social responsibility is behaving in a social responsible way.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Landis PR

NOVEMBER 29, 2021

Reinforcing that marketing strategy was the fact that law firms could not advertise until 1977, when the U.S. State Bar of Arizona , striking down prohibitions against advertising by attorneys. Practice areas such as personal injury and bankruptcy were early adopters of advertising. Supreme Court ruled on Bates v.

Advertising 52

Advertising Advertising Leadership Reputation 52

Cision

APRIL 2, 2015

Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. People — customers, partners and outliers alike — had grown resistant to corporate messaging, most of which blatantly promoted corporate interests, but rarely engaged people in matters of interest.

Content Marketing 120

Content Marketing Corporate Social Media International 120

PRSay

JUNE 1, 2018

We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way.

Sports 116

Sports Creativity Instagram Local 116

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. You are immediately met with the challenge of communicating your campaign story in a way that doesn’t get lost or ignored.

Video 62

Video Strategy SEO Engineering 62

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

MARCH 30, 2016

Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. Billboards, people, advertisements, your friend, your boss.

Instagram 120

Instagram Video Brand Branding 120

Mark My Words

JUNE 27, 2016

asked a bemused Dave Grohl to an audience of star struck advertising folk. Creativity. We all know Cannes is one big communication and marketing soup (no need to add salt). Yet there is still the cohort that takes the creativity part seriously. UK creativity doesn’t count unless it’s part of a US mega-network.

Creativity 68

Creativity Advertising Advertising Corporate 68

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it.

Brand 185

Brand Branding Marketing Wireless 185

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Conference Ethics 52

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What are some of the key components of a successful strategic communication strategy?

Automotive 245

Automotive Resources Consumer Strategy 245