ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. Check out our list of top advertising and retail podcasts too! The PR Week. On the Media.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Cision

AUGUST 17, 2017

While advertisers and marketers have been busy pioneering ways to use this type of data, the PR industry has been left behind. It might seem hard to believe, but many communicators are still using methods and techniques that date back to the 1970s. PR will always be a creative discipline.

Big Data 166

Big Data Data Communications Creativity 166

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. In the advertising world, that may mean the company isn’t part of a consulting firm. The implication is that its team is free to offer top creative and client-centered work. Value for money.

Agency 351

Agency Creativity Corporate Internal 351

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. The post Top Ad And Marketing Podcasts For PR Pros appeared first on Crenshaw Communications.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. The right advertising generates reach and frequency of message to inform specific audiences. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. Weshould get creative with tactics. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Again, communication is key. . With this, my mind is fresh everyday to think creatively for clients. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials.

Publicity 334

Publicity How To Product Launch Agency 334

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. These ladies all agreed: the question isn’t whether or not it’s good content, but if it’s in context.

Communications 209

Communications Policies Storytelling Groups 209

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands get creative on social channels. Last month, our client Innovid put out an annual benchmarks report examining key trends in streaming CTV advertising and more. The post 5 Ways To Amplify PR Efforts appeared first on Crenshaw Communications. Here are five ways to amplify PR efforts. Social media adds value.

Social Media 322

Social Media Data Report Leadership 322

Onclusive

MARCH 17, 2020

Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. Traditional models of PR measurement no longer work (i.e. A new approach. The downside?

Media 243

Media Analysis Measurement Advertising 243

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I build a communications strategy with a multitude of media coverage to engage all demographics because I truly believe in word of mouth success from a great earned media story.

Interviews 284

Interviews Radio Small Business Pitching 284

Deirdre Breakenridge

OCTOBER 29, 2018

Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering and uplifting. The advertisement could have included darker-skinned women and white women. Elissa Edmunds is a graduate student at American University’s School of Communication.

Advertising 295

Advertising Advertising Twitter Communications 295

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination.

Agency 223

Agency Survey Social Media SEO 223

5W PR

JANUARY 21, 2025

Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. billion valuation while spending very little on traditional advertising. Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

ImPRessions - Crenshaw Communications

JULY 2, 2019

For years, advertising and PR firms have touted their “independent” status. Here’s what “independent “means to me in the PR or creative services world, with bias acknowledged. In an “integrated marketing” environment, the highest-margin service can dominate the client relationship or even the creative product.

Agency 259

Agency Creativity Internal International 259

Onclusive

MARCH 17, 2020

Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. Traditional models of PR measurement no longer work (i.e. A new approach. The downside?

Media 221

Media Analysis Measurement Advertising 221

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. MARCH 26, 2021. Watch webinar. Read transcript. Bryan Pedersen, Chief Information Officer, MSL USA. Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

PR Fuel

NOVEMBER 11, 2021

Every enterprise needs to create a brand around which business advertisements will revolve. Another popular way of marketing your brand is through advertising. To use both business press releases and advertisements effectively, you need to understand how the two differ. What Is Advertising? billion in 2021.

Advertising 105

Advertising Advertising Writing Product Launch 105

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. The post Social Media Tactics To Leave Behind In 2021 appeared first on Crenshaw Communications.

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Brands are beginning to over-rely on data and measurement.

Trends 150

Trends Communications Employee Enterprise 150

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Even within a sector like ad tech, a publication may have a journalist dedicated to the entire programmatic advertising beat, while an analyst house will have someone specifically dedicated to demand side platforms (DSPs) alone. Additionally, PR teams need to get creative about staying top-of-mind with analysts.

Wireless 309

Wireless B2B Report Media Relations 309

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 210

Writing Communications Marketing B2B 210

Cision

MAY 17, 2016

From research to execution, every aspect of your communication strategy is important. Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. How did you get your start in advertising and communication? From my spaceship….

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Expert producers.

Communications 161

Communications Storytelling Film Training 161

5W PR

JANUARY 3, 2025

Representation goes beyond simply using diverse models in advertising. This means telling genuine stories, avoiding stereotypes, and fostering open and honest communication with consumers. A diverse workforce and customer base can lead to more innovative and creative product offerings.

Marketing 78

Marketing Consumer Storytelling Advertising 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. The post Top Ad And Marketing Podcasts For PR Pros appeared first on Crenshaw Communications.

Marketing 204

Marketing Advertising Advertising Industry 204

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Onclusive

MARCH 23, 2020

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. The ability to analyze the effectiveness of branding or creative messaging elements.

Media 221

Media Measurement Analysis Television 221

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Key expertise of Cullen Communications Founded in 1985, Cullen Communications is one of Ireland’s longest-established PR agencies.

Radio 83

Radio Sports Marketing Local 83