5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

PR Matters

MAY 27, 2014

But while most of us won’t tolerate swearing in a civil conversation, we don’t seem to tire of tolerating clichés in communications. In our professional world of communications we have developed an endless appetite for jargon and use the casual language of exploitation and manipulation. Yet the words we use to achieve that?

Airlines 162

Airlines Advertising Advertising Writing 162

Shift Communications

NOVEMBER 25, 2014

This is the greatest fear of every CMO I’ve ever met, that their marketing and communications programs are watering the sidewalk. You’ve spent thousands or maybe even millions of dollars on marketing automation systems , CRM software , email marketing , public relations , advertising , and more, and yet the results are not there.

How To 147

How To Advertising Advertising Customer Service 147

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Advertising and marketing people might have used to have control. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. For companies without an effective data science practice, crisis communications will be an ongoing trial. Rise of the Machines.

Publicity 166

Publicity Analytics Data Advertising 166

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

So, how did Keurig find itself in hot water this week after pulling advertising from Sean Hannity’s program? Among other brands, Keurig was targeted as a Hannity advertiser when protesters were steamed by what they saw as Hannity’s defense of Roy Moore, the Alabama Senate candidate now facing accusations of child molestation.

Brand 136

Brand Branding Advertising Advertising 136

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Stuart Bruce

JUNE 24, 2014

Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. I therefore wasn’t talking about the wider ramifications of what is becoming known as social business.

Social Media 158

Social Media Media Training Media Training 158

Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. The counter-trend to increased digital communications is the growing desire to meet in person. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

PRSay

APRIL 29, 2019

.” The correct answer is the second choice, and that’s because it’s a “benefits headline,” which is a type of headline that entices your readers by showing how your product, service or idea will make your life better. Learn more about her training, consulting or writing and editing services at WylieComm.com.

Writing 156

Writing Retail Training Customer Service 156

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Write down all of the questions your customer service department is asked. Step 5: Distribute Your Content with Paid Advertising. That’s why it’s where I always recommend one starts when implementing this approach. Your work isn’t done yet.

Exercises 198

Exercises Google Writing Blogging 198

Cision

MARCH 21, 2016

This algorithm fundamentally changes the way that brands will be able to communicate on Twitter in the future. If a communication professional or marketer was able to insert themselves into the Facebook timeline without paying to promote content, Facebook wouldn’t make as much money. Now Twitter is pay-to-play, too.

Facebook 120

Facebook Twitter Customer Service Advertising 120

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. Others are loyal because of a good experience with product quality or customer service. Experiential marketing generates the kind of customer interaction that is key to attachment.

Brand 149

Brand Branding Storytelling B2B 149

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Practical Value.

Social Media 120

Social Media Facebook Twitter Print 120

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. and they’re skeptical of traditional marketing and advertising. Millennials are now the largest demographic in the U.S.,

Marketing 173

Marketing Creativity Storytelling Privacy 173

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. In general, a thought leadership piece is not an advertisement.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

JUNE 9, 2015

For a while, advertising value equivalency (AVE) was a must-have PR metric. Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more. Track and Respond.

Measurement 120

Measurement Customer Service Data Education 120

Communications Conversations

OCTOBER 4, 2018

For starters, there’s this trend line: Then, you look at the huge growth in Facebook Messenger over the last few years: And then you see this insane growth curve for WhatsApp: Clearly, private messaging is taking off as a primary way for people to communicate on their phones (and, to an extent, online in general).

Trends 109

Trends Marketing Instagram Social Media 109

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. Because your customers and prospective customers get a vote. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. For example, bring your PR and customer service teams into the advertising planning process.

Advertising 61

Advertising Advertising Social Media Twitter 61

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Despite these challenges, communications professionals may want to reevaluate how they use Twitter. Is it time to invest more of your communications resources into content on Instagram or LinkedIn?

Trends 128

Trends Pitching Twitter Nonprofit 128

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Marketing is responsible for X, Customer Service for Y, PR for Z. And of course that reasoning informs very little about how PR drives business objectives.

Engineering 120

Engineering How To Measurement Retail 120

Flack's Revenge

DECEMBER 7, 2020

If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. They can build a better interface or “wrapper” and brand on processes and customer service.

How To 194

How To Wikipedia Engineering Web 194

5W PR

JULY 11, 2023

When marketing and promoting beauty or hair salon franchises , it’s important to effectively communicate the benefits to potential franchisees. Communicating this benefit involves highlighting the reputation, quality of services, and customer loyalty associated with the franchise brand.

Communications 60

Communications Training Advertising Advertising 60

Cision

AUGUST 1, 2016

With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising. Social media is among the least effective ways to regularly communicate with someone. Where do we go from here?

Social Media 84

Social Media Media Customer Service Measurement 84

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. It could help customers by saving them a few mouse clicks. ” Okay.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. See our earlier post for more on leveraging award wins.

Case Study 136

Case Study B2B Conference Industry 136

5W PR

SEPTEMBER 7, 2017

Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. In a time of social media-fueled cynicism, knowing what your brand stands for and communicating that effectively is a powerful tool. This makes smart and effective communication more important than ever.

Trends 108

Trends Airlines Social Media Crisis 108

Waxing UnLyrical

APRIL 4, 2019

One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand? Well it’s simple, in order for a community to thrive it needs to be interwoven with relationships. Customer Service.

Community 85

Community Customer Service System Guidelines 85

Sword and the Script

MAY 25, 2021

Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt. 72% trust a business that “treats customers well, even in tough times.”.

Brand 112

Brand Branding Survey Customer Service 112

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. In the wake of so many controversies, its communications has been slow and reactive.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Brand Branding Customer Service 120

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” ” The rise of customer segmentation. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

A recent battle of the boxes gave Hello Fresh particular props for its ability to customize meals by dietary needs, excellent customer service with a strong focus on user feedback, ability to skip weeks and easy cancellation – areas where Blue Apron’s customer recipe just can’t compete.

Brand 136

Brand Branding Retail Comparison 136

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities. Data Closes Deals. Conclusion.

Data 106

Data Meeting Measurement Report 106

Cision

NOVEMBER 16, 2015

I thought of this process in the context of communication professionals. Are there opportunities to simplify that will allow you to communicate more effectively at a larger scale? Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined.

Resources 120

Resources Measurement Technology Examples 120