ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. And can you imagine being a retail store without e-commerce capabilities right now? Self-serving?

Brand 284

Brand Branding Small Business Retail 284

PRSay

NOVEMBER 25, 2024

Businesses of all types hire interns for strategic communications, social media and public relations. Consider broadening your keyword search to include roles in strategic communications, influencer relations, community relations, social strategy, content creation, integrated communications, account management and analytics.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. “She spearheads communicating LiveIntent’s new products with the industry, and works with engineering teams in Denmark and Germany. .

Retail 156

Retail Engineering Advertising Advertising 156

5W PR

OCTOBER 15, 2024

Establish a unique tone and style for all communication efforts that align with the brand’s identity. Engage with the audience on platforms like Instagram, Facebook, and TikTok through targeted advertising, contests, and influencer partnerships. Create visually appealing, informative packaging that aligns with the brand identity.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Agility PR Solutions

OCTOBER 22, 2018

With an interlocking combination of PR, marketing and advertising components, social media influencers have become a cornerstone of communicators’ digital strategy.

Retail 156

Retail Advertising Advertising Consumer 156

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. The post Top Ad And Marketing Podcasts For PR Pros appeared first on Crenshaw Communications.

Marketing 204

Marketing Advertising Advertising Industry 204

ImPRessions - Crenshaw Communications

MARCH 22, 2023

AI powers audience targeting and personalization As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people. Fraud costs advertisers billions of dollars each year.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. A brand’s own content and that of retail partners certainly help here, but features and reviews offer a credibility that can move a customer closer to conversion.

SEO 125

SEO Case Study Conference Retail 125

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

Data 157

Data Data-Driven PR System Analytics 157

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. That work then gives us a framework to think creatively about how to communicate with the customer. That includes the guest experience, the environment, advertising and social media.

Retail 225

Retail Consumer Brand Branding 225

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

It issued a cryptic statement alluding to his failure to be “consistently candid” in communications, followed by silence, which gave rise to all kinds of nasty rumors. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals.

Banking 212

Banking Nonprofit Twitter Advertising 212

PRSay

OCTOBER 5, 2021

Today, Herdener is vice president of worldwide communications. During an insightful 30-minute conversation, he shared his thoughts and observations about the transformation of Amazon’s communications team as well as the PR profession. That is traditionally the advertising and marketing function.

Employee 217

Employee Leadership Crisis Management Viral 217

Onclusive

JANUARY 20, 2020

Sure, the communications department, digital media team or paid social team could all independently amplify earned media. Digital media and advertising teams are always looking for new, more effective content, whether they are focused on brand building at the start of the customer journey or late-stage demand generation conversions.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Four Marketing and Communications Trends Your Public Relations Agency Can Help You Implement Now. Brands that sell products via major retailers like Amazon, Target, Nordstrom, etc., are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. On the other hand, independent bloggers rely on advertising and sponsors to make a living.

Media Relations 232

Media Relations Marketing Media Fashion 232

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. These channels include websites, search engines, social media platforms, email marketing, and online advertising.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

MARCH 27, 2018

The annual conference schedule can be shared on a Google doc so that all communications staffers are informed of developments and to streamline things like topic generation and preparing abstracts. The post PR Guide to Executive Speaking Gigs appeared first on Crenshaw Communications. Cut your teeth on low-hanging fruit. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Shift Communications

OCTOBER 9, 2014

Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff. The post Simple Content Marketing Framework appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

JULY 26, 2017

Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Snapchat is tough to understand from a communications standpoint. Up until now, it has not been very easy to advertise on the Snapchat platform. Seasonal (type of shopping) -> (Fall, Spring, Summer, Winter).

Social Media 233

Social Media How To Insurance Insurance 233

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers.

Advertising 60

Advertising Advertising Television Retail 60

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. This affords businesses the opportunity to interact with its community in real-time. Be sure to advertise this before the event.

Community 206

Community Nonprofit Conference Social Media 206

PRSay

APRIL 29, 2019

If you want mothers to read … display ‘Mothers’ in your headline,” advised advertising guru David Ogilvy. Benefits headlines of 10 words or longer sell more products than short headlines, wrote Ogilvy, citing research from the New York University School of Retailing. So don’t be afraid to keep layering on the benefits.

Writing 156

Writing Retail Training Customer Service 156

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. Sure, beauty and retail brands have thousands of pieces of content to choose from daily. Stock photography – We’ve all seen this over the years, and we’ve all laughed or scoffed at it. Yet, brands continue to use it regularly in their social content.

Brand 215

Brand Branding Instagram Video 215

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. What this retailer is saying is that it is worth 10 percent of their retail cost to understand the referral channel that your order came from. Referral codes.

Engineering 120

Engineering How To Measurement Analytics 120

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. and they’re skeptical of traditional marketing and advertising. Millennials are now the largest demographic in the U.S.,

Marketing 173

Marketing Creativity Storytelling Privacy 173

Mindful Marketing

JULY 19, 2023

However, two unexpected emails from unfamiliar online retailers left this professor perplexed and led me to reach out to a former student to teach me what had happened. They caught my attention because both were from furniture retailers that I never heard of before. I asked her if she recognized the retailers.

Analytics 101

Analytics Data Retail Advertising 101

Prakkypedia

JANUARY 19, 2020

This piece is based on a Facebook and LinkedIn post I recently published: Communication is vital during emergencies such as the catastrophic bushfires being experienced around Australia. I’ve seen some retailers say they’ll donate a whole day’s takings, for example. Supermarkets and retailers donating goods.

Communications 78

Communications Retail LinkedIn Radio 78

ImPRessions - Crenshaw Communications

MAY 29, 2020

COVID-19 instantly upended the way brands communicate with customers. Major retail brands and other heavy email marketers quickly adapted to the social isolation brought on by the virus, and with good reason. How are brands communicating with consumers during the COVID-19 pandemic?

Marketing 156

Marketing B2C Retail Print 156

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A client in a commodity category or one with no discernable news – like bath soap or flashdrives – may put its eggs in a sponsorship basket, with earned media outreach limited to retail and trade channels. Or, boost it with cost-effective paid social advertising. Ramp up the reactive media. Consider micro-influencers.

Infographics 149

Infographics Retail Resources Employee 149

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Christopher S. Vice President, Marketing Technology.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Stephen Waddington

AUGUST 12, 2020

My thanks to the founders of Authentic Comms, Boldspace, Coldr , Hard Numbers, Made by Giants, Priestley, Second Mountain Communications and SHOOK. Strategic, pragmatic, authentic communication. We are working on a couple of projects in the retail space and having some great conversations. To help communicators make connections.

Agency 161

Agency Meeting Retail Energy 161

Cision

APRIL 25, 2016

million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business.

Facebook 120

Facebook Advertising Advertising Measurement 120

PRSay

DECEMBER 28, 2021

An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing. An online ticket retailer might ask users to input their favorite sports team before sending email alerts about specific event tickets.

Marketing 210

Marketing Apparel Data Software 210

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Bulletin experiential retail stores for women. The flagship store has 30 brands in residence and Bulletin has become known as “the WeWork of retail space.”. As a business story, Avocado is also unusual in that the company is self-funded with very little advertising. Brands to watch in 2018. Tapping into the zeitgeist much?

Brand 136

Brand Branding Retail Comparison 136