Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Bianchi Biz Blog

JANUARY 16, 2025

The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto. This creates a large pool of talent for all marketing, PR, advertising and communications companies.

Print 100

Print Marketing Instagram Newspapers 100

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.

B2C 192

B2C Community Banking Advertising 192

PRSay

JUNE 15, 2022

This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. It’s no longer enough for companies to merely say they “support” LGBTQ people and ignore attacks on our rights and our lives in communities across the country. adult population does as well.

Policies 164

Policies Community Corporate Enterprise 164

Rock the Status Quo

SEPTEMBER 3, 2014

Calling themselves advertising agencies or interactive agencies feels dated, and while they might have a public relations department (or person), calling themselves a public relations agency is too limited – so they substitute the word digital. Dollars spent on advertising just aren’t what it used to be.

Agency 188

Agency SEO Advertising Advertising 188

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. Bureau of Labor Statistics.

Employee 156

Employee Community Groups Interviews 156

Communications Conversations

MAY 26, 2022

Or, what about advertising. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. Meanwhile, how much time do we spend on listening and community-building?

Social Media 143

Social Media Marketing Media Community 143

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

Sword and the Script

NOVEMBER 21, 2023

All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. Comment: This is an advertising association, so the question is naturally focused on advertising. click image for higher resolution) 2.

Financial 171

Financial Marketing Survey B2B 171

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Target found itself in a somewhat similar situation when anti-LGBTQ customers criticized its Pride Month displays, in some cases trashing store merchandise and harassing employees.

Banking 212

Banking Nonprofit Twitter Advertising 212

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

MAY 22, 2017

A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. Boosting message resonance.

Brand 185

Brand Branding Marketing Wireless 185

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee.

Corporate 274

Corporate Leadership Advertising Advertising 274

ISEBOX

MAY 16, 2016

Specifically, as part of agency’s “postmarketing reporting requirements,” drug firms must submit all marketing materials at the time of initial dissemination and/or publication of the advertisement. Are you generating content through an employee or agent who is acting on behalf of your firm to promote the firm’s product?

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

PR Matters

MAY 27, 2014

But while most of us won’t tolerate swearing in a civil conversation, we don’t seem to tire of tolerating clichés in communications. They do their work responsibly and are part of their communities. They value their employees as much as those who value their brands. How vigilant are we in making sure we don’t use them ourselves?

Airlines 162

Airlines Advertising Advertising Writing 162

Communications Conversations

OCTOBER 2, 2019

Employee social advocacy programs are having a moment. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years.

Employee 74

Employee Brand Branding LinkedIn 74

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). This highlights the “behind the scenes” role played here by online community activity.”. Be smart about it.

Study 160

Study Media Relations Media B2B 160

Communications Conversations

APRIL 9, 2020

In big ways (social media advertising inventory and ROI) and in smaller ways (is Zoom now a social media network?). The community comeback. With many brands cutting, or at the very least pausing, social media ad campaigns for Q2 (and maybe Q3, according to what I’ve seen), community is poised to make a big comeback.

Social Media 169

Social Media Trends Media LinkedIn 169

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 212

Marketing Content Marketing Data Social Media 212

Cision

APRIL 21, 2015

No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). As a society, we’ve moved away from letting advertising dictate our desires. Do each of your employees treat customers with respect? Want to turn employees into brand advocates? Let’s think about that for a moment. Then fix them.

Marketing 120

Marketing How To Employee Advertising 120

Sword and the Script

JUNE 6, 2023

Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post. The article reports that “the layoffs caught the internet’s attention when former employee Chris Callahan took his frustrations to LinkedIn this week. Layoffs at internal comms platform. Top challenges facing PR.

Survey 175

Survey Software B2B Pitching 175

Sword and the Script

JUNE 9, 2015

“Content not only has to be engaging, relevant and customized to the channel but it also must increasingly be timely,” the paper says, citing Chris Lorence , CMO with the Independent Community Bankers of America. The Secret to Scale is Employees. The secret to scale is employees. Photo credit: Flickr, superoog ( CC BY 2.0 ).

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Cision

NOVEMBER 2, 2015

Lee Odden ( @leeodden ), CEO of TopRank Online Marketing , gave a talk entitled: “If You Want Your Content to be Great, Ask Your Community to Participate.” ” Neilsen recently conducted a study which found that 90 percent of consumers trust peer recommendations and only 33 percent trust advertisements.

B2B 120

B2B Marketing Content Marketing Technology 120

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 153

Employee Print Writing Survey 153

5W PR

OCTOBER 1, 2024

Public relations frequently takes a backseat to marketing and advertising in the larger branding narrative. PR can profoundly shape brand perception through crisis management—effective crisis communication to mitigate damage from negative events and restore trust.  Nonetheless, its strategic significance is immense.

Brand 88

Brand Branding Crisis Management Crisis Communications 88

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). The communication function is commonly combined with marketing, followed by public affairs, and advertising.

Corporate 135

Corporate Communications Public Affairs Resources 135

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. This divergence has become increasingly apparent in recent years. That disparity needs to change!

Brand 90

Brand Branding Marketing Ethics 90

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Brand Branding Crisis Management 78

The Proactive Report

OCTOBER 12, 2015

Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. Forums take a long, persistent ride — a commitment to becoming part of a longer-term conversation, to become a member of the community.

SEO 100

SEO Google Pinterest LinkedIn 100

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

5W PR

JANUARY 2, 2020

In many ways, that change is to the benefit of said companies, as it allows them to provide timely information, making them active members of the community. There are several factors for this widened view of corporate communications in today’s world, and many of them help to explain why it has risen sharply in importance.

Corporate 120

Corporate Communications Consumer Community 120

Prowly

JANUARY 31, 2025

Practical examples: Trust scores Employee sentiment Customer loyalty metrics Industry reputation rankings Crisis recovery tracking MANAGE ALL YOUR PR ACTIVITIES IN ONE PLACE 7 Audience engagement You want to create brand content that resonates with people and audience engagement is one way to check on it during the brand analysis process.

Analysis 104

Analysis Brand Branding How To 104