Contently - Strategy

OCTOBER 29, 2024

Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do The IBM Data Science Community is one of the best user-generated content examples. The result?

B2B 98

B2B Brand Branding Case Study 98

5W PR

DECEMBER 30, 2024

The Rise of UGC in Travel Marketing UGC is any form of content created by users, such as photos, videos, reviews, or social media posts. UGC encourages interaction and fosters a sense of community among travelers. Amplify the reach of the UGC campaigns through paid advertising on platforms like Facebook, Instagram, and Google Ads.

Travel 78

Travel Marketing Privacy Community 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

What does this mean for digital advertising? These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. A “lessons learned” piece is also among the most versatile, and it can usually be augmented or even replaced by a video version. .

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

JUNE 23, 2020

The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community. One of our best and most widely read executive bylines started with a reference to the executive’s young daughter and her reaction to a digital advertising video slogan.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

5W PR

DECEMBER 31, 2024

Alcohol advertising is subject to strict guidelines and restrictions that vary by country and platform. Be accurate and transparent in all claims to ensure truthful and non-misleading advertising. Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity.

Creativity 78

Creativity Social Media Strategy Brand 78

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Community Relations. Media Relations.

Publicity 225

Publicity Marketing Video YouTube 225

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

Video 120

Video Strategy YouTube Marketing 120

Waxing UnLyrical

APRIL 4, 2019

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

Community 85

Community Customer Service System Guidelines 85

Bianchi Biz Blog

JANUARY 16, 2025

The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto. This creates a large pool of talent for all marketing, PR, advertising and communications companies.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers. A new product launch. Perception can lag reality, and no brand wants to be left behind when things turn.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

JANUARY 21, 2025

Most of the social media platforms have courses you can take on their advertising products. While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too. For example, one item thats on my list for this year is video editing.

Google 157

Google Course Survey YouTube 157

5W PR

APRIL 8, 2025

To succeed, retailers must act as destinations, offering immersive environments that foster emotional connections and community. One key strategy: product bundling to align with trending categories and inform advertising campaigns. Building and nurturing a community is more important than ever.

Retail 78

Retail Viral Community YouTube 78

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. The Growth of Video on Twitter. There is some good news: even though user growth and revenue were disappointing, video views on Twitter are on the up and up. So what does this signify for the future of Twitter?

Twitter 235

Twitter Customer Service Web Facebook 235

5W PR

JANUARY 31, 2025

Research from the Institute of Practitioners in Advertising found that purely emotional campaigns performed twice as well as rational ones and delivered substantially better long-term effects. Video content, social media , interactive experiences – each platform offers unique ways to deepen emotional connections.

Storytelling 78

Storytelling Brand Branding Sports 78

5W PR

JANUARY 4, 2025

However, with limited budgets and resources, these studios face a significant challenge: effective video game marketing. Additionally, utilizing social media platforms like Twitter, Instagram, TikTok, and Discord allows companies to engage with their audience, share updates, and build a community around the game.

Marketing 78

Marketing Instagram Advertising Advertising 78

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. [00:00:15] And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02]

Facebook 116

Facebook Video Brand Branding 116

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. The goal is to show traction early on and communicating your success to the community. Stoke the social media fires.

B2C 192

B2C Community Banking Advertising 192

Mindful Marketing

MAY 21, 2023

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. So, h ave two widely broadcast religion-related campaigns changed an age-old mass communication commandment? Do the #StandUp spots really represent religious advertising? of the U.S.

Advertising 91

Advertising Advertising Television Radio 91

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? So and I understand, advertising is important to all of us. IF you do it. You get it.

Publicity 130

Publicity YouTube Advertising Advertising 130

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years. Or consider today’s innovators – brands like Casper, Uber, and Amazon.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Flack's Revenge

DECEMBER 12, 2018

It’s not just leveraging celebrities that want to get paid, but brands building communities of influencers. Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted. What comes after social media? Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. The frequency of the scandals created notable hesitation among advertisers and marketers.

YouTube 130

YouTube Brand Branding Comparison 130

ReimaginePR

OCTOBER 3, 2016

Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. Do you want to grow brand recognition and authority or would you prefer to build your community? A free chapter. Write up a post about it.

eBook 219

eBook How To Writing Community 219

Prohibition

JUNE 13, 2022

Few brands advertise on just one channel. However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority. Twitter advertising is an opportunity for your brand (or client) to successfully promote its products, reach new users, drive sales and encourage new followers.

Advertising 62

Advertising Advertising Twitter Groups 62

Prohibition

MARCH 16, 2022

Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this. Plan your advertising strategy thoroughly – consider all the methods of maximising engagement.

Small Business 71

Small Business Advertising Advertising Social Media 71

Onclusive

JUNE 16, 2023

The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity. This has led to a sense of “advertising fatigue” among some consumers, who may be more likely to tune out or avoid influencer content altogether.

How To 195

How To Consumer Social Media Community 195

ImPRessions - Crenshaw Communications

APRIL 5, 2017

It’s inspired by programmatic advertising, which is based on data-driven decision-making by means of automation. Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. Greater use of influencer videos. The answer seems to be yes.

Trends 149

Trends Fashion Video YouTube 149

PRSay

OCTOBER 17, 2022

To reach young constituents, Robertson produces playful, short videos on her personal TikTok account — with the OK of her supervisors. The video ends with Robertson’s face distorted by a TikTok filter to appear like an angry hobgoblin. Doing stuff like that [TikTok video] has helped with engagement. But I try to keep it broad.

Communications 186

Communications Video Social Media Facebook 186

Sword and the Script

JUNE 6, 2023

Video Analysis. Monitors “video content on social platforms” to identify “logos, celebrities, scenes and objects.” In a statement the company said, “Pioneer Academy offers practical video courses covering various branches of PR, developed with PR experts with strong track records at startups.” acquired in February of 2023.

Survey 179

Survey Software B2B Pitching 179

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” You can create your own groups on social media and build a community of engaged followers. When that story was told it generated a ton of interest in the community and the media.

Small Business 213

Small Business Fashion Groups Local 213

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

MARCH 27, 2018

Look into colleges, not-for-profits and community organizations to start. This includes the company website where links to video and slideshare are posted and regularly updated. LinkedIn allows users to create separate job profiles, so consider creating one devoted solely to public speaking, including videos.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Flack's Revenge

JANUARY 10, 2019

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. What Will It Take for Advertisers to Back Away From Facebook? 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business).

How To 159

How To Facebook Social Media Advertising 159