Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 154

Content Marketing B2B Marketing eBook 154

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. Find The Sweet Spot.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is often confused with native advertising , but it’s actually a subset of it.

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 137

Content Marketing Marketing Advertising Advertising 137

ImPRessions - Crenshaw Communications

MAY 21, 2020

And there’s bad news for PR people, too — a recent study by the Clyde Group found that 59 percent of consumers believe that companies’ pandemic responses are “mainly PR efforts.” moves in fits and starts toward a reopening of sorts, some companies are cautiously venturing back into the pre-pandemic waters.

Branding 296

Branding Brand Advertising Advertising 296

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. This type of content simply isn’t relevant to their audience – at least not yet.

B2B 190

B2B Company Marketing SEO 190

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. Ask any product manager at a software company for a new feature and these choices are liable to come up: Speed, quality but not cost. The same dynamic applies to content marketing too. How much does your company spend to acquire an email address?

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Contently - Strategy

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. They’re one of the main avenues by which advertisers build personalized profiles about potential customers.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Cision

MAY 29, 2017

Content discovery, helps people weed out irrelevant and unimportant information. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. There are high chances that the content gets lost in the deluge.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Facebook makes money by selling advertising. I am interested in digital marketing.”.

Advertising 120

Advertising Advertising Facebook B2C 120

Onclusive

FEBRUARY 22, 2018

AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

NOVEMBER 26, 2024

Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns. The Power of Content Marketing Content marketing involves creating valuable and informative content to attract and engage the target audience.

Video 78

Video Trends Marketing Advertising 78

Contently - Strategy

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own.

Healthcare 137

Healthcare Content Marketing Marketing Instagram 137

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. ” If only.

Advertising 133

Advertising Advertising Real Estate Travel 133

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Contently - Strategy

OCTOBER 29, 2024

It features a “Join the Discussion” section highlighting trending topics that are relevant for data scientists, from embeddable AI to decision optimization (topics I, as a content marketer, totally understand inside and out). It reads more like a subreddit than a content marketing hub — and that’s why it works.

B2B 99

B2B Branding Brand Case Study 99

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective. Planning Content.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Cision

JULY 5, 2017

How can a brand like yours be authentic, especially in its content marketing ? . Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience. Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. In PR, paid media is social media advertising, sponsored content, and email marketing. What is an Integrated PESO Model? Paid Media. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

DECEMBER 20, 2017

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

For example, we represent several ad tech companies at a time when major browsers like Chrome are phasing out support for third-party cookies. What does this mean for digital advertising? How can marketers cope? What does it do for publishers? As in any category, change represents opportunity for those who can seize it.

Leadership 353

Leadership Insurance Insurance B2B 353

Communications Conversations

JANUARY 28, 2021

But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms. I could see some companies doing the same thing in 2021. But, that should show up in social content, too.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Deirdre Breakenridge

MAY 8, 2017

The answers to a question about what is important to companies when it comes to engaging agencies is also telling. There’s no doubt that companies value thinking differently or outside the box because it is the secret sauce of differentiation. Lowest ranked were digital and traditional advertising.

Agency 223

Agency Survey Social Media SEO 223

Cision

OCTOBER 4, 2017

When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. To make an impact, content needs to shine. About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

5W PR

OCTOBER 22, 2024

By gaining insights into the target audience, companies can tailor their messaging and offerings to resonate with their specific needs and desires. Content marketing is all about creating high-quality content, such as blog posts, videos, and social media updates, to educate and engage the audience.

Travel 78

Travel Marketing Engineering Advertising 78

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Presspage

APRIL 6, 2018

As advertising and other marketing become less effective, content marketing is exploding. Tom Foremski, editor in chief of San Francisco-based Silicon Valley Watcher blog, hosts a Media Salon on how companies need to learn how to be a media company and engage in today’s media world.

Company 92

Company Media Web Advertising 92

Sword and the Script

AUGUST 13, 2024

The company has seemingly parlayed its investment in paid media into earned media as well. A larger company picking on startups would come across poorly. Should you advertise against your competitors? It’s a steady stream of dismal news and it could be any company on any given day.

Creativity 103

Creativity B2B Examples Marketing 103

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.”

Financial 174

Financial Marketing Survey B2B 174

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Many companies operate in a crowded environment prone to fast changes and quick obsolescence. PR keeps a finger on the pulse.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. The first is the tight market for talent.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Rock the Status Quo

SEPTEMBER 3, 2014

Calling themselves advertising agencies or interactive agencies feels dated, and while they might have a public relations department (or person), calling themselves a public relations agency is too limited – so they substitute the word digital. Dollars spent on advertising just aren’t what it used to be.

Agency 188

Agency SEO Advertising Advertising 188

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. The company is active in their community. Humanize Your Brand. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior. The solution?

Measurement 225

Measurement Tools eBook Content Marketing 225