ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333

Trends Industry Government Data 333

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. A look at current and past practices, such as product and company publicity, makes this evident. When does product publicity become native advertising? PR Teams – Be On Alert.

Advertising 90

Advertising Advertising Ethics Guidelines 90

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. The senior executives pointed out that building relationships with colleagues inside your company or organization is similar to building friendships. She teaches courses in public relations and advertising.

Internal 208

Internal International Ethics Journalism 208

Deirdre Breakenridge

AUGUST 7, 2014

No other generation has had to deal with the media and advertising interweaving themselves into practically every aspect of our lives. Companies should learn how to work with our generation and stop thinking we’re lazy, arrogant and unable to see beyond ourselves. More kids are graduating from college than ever before.

Blogging 269

Blogging Ethics Education Technology 269

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. But for companies who don’t understand that or simply can’t wait, consider mixing earned and paid tactics in the overall plan. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Product Launch Agency 334

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 93

Ethics Groups Handbook Education 93

Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Videos that give more “pep talk from your cool older sister” than “advertisement from a jewelry company.” No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience.

B2B 98

B2B Brand Branding Case Study 98

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. We’ll look at ethics and governance. Private companies pose more of a threat than governments ever could.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. Exasperated customers tweeted things like, “I just want a razor, not a lecture on ethics.” First, there’s the issue of tone. It’s exhausting.

Advertising 236

Advertising Advertising Video Ethics 236

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. There are days where ethical challenges are around every turn. Ethics is actions, not words.

Ethics 83

Ethics Training Real Estate Agency 83

Ethical Voices

JULY 28, 2022

Aside from everything discussed at hearings in Washington, there were a number of interesting ethics articles over the past few weeks. This is a totally unacceptable practice and goes against PR codes of ethics and FTC rules. When is talking about ethics advertising? – Thanks to @tressalynne for sharing this. .

Ethics 80

Ethics Media Internal International 80

Ethical Voices

MAY 18, 2023

There were 30 companies with at least 20 native ads each on the topic. The most popular media outlets for this type of native advertising were Forbes, BBC, and CNN. The study found this native advertising has an impact on editorial coverage in those prominent outlets.

Ethics 83

Ethics Reddit Energy Advertising 83

Reputation Us

OCTOBER 16, 2023

When individuals or companies overly promote themselves without credible evidence to back up their claims, it can erode trust. According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality.

Reputation 167

Reputation Consumer Report Ethics 167

PRSay

MAY 24, 2021

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Opportunities for independent journalism.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. French journalists do not talk or write about the same company every other day. Essentially, we know how to successfully place our clients’ stories.

Marketing 90

Marketing Pinterest Radio Instagram 90

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 85

Ethics Travel Writing YouTube 85

PRSay

APRIL 27, 2016

PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. A look at current and past practices, such as product and company publicity, makes this evident. These guidelines have implications for public relations professionals to consider.

Advertising 60

Advertising Advertising Guidelines Company 60

PRSay

SEPTEMBER 27, 2016

One manages digital content for a medium-sized company with an aggressive marketing approach. With faster-than-lightning change and technology, sponsored content, aka native advertising, offers ecommerce communicators clever tools to meet these daunting challenges. Both former students are strongly committed to ethical practice.

Ethics 60

Ethics Advertising Advertising Technology 60

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. PR gives voice to brands.

Brand 149

Brand Branding Storytelling B2B 149

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. 1] [link]. [2] 2] [link]. [3] 3] [link]. [4]

Ethics 67

Ethics Crisis System Training 67

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. But how mindful are they in their advertising?

Ethics 96

Ethics Advertising Advertising Analysis 96

PRSay

JANUARY 3, 2018

Tech companies have made huge financial bets on all of these innovations. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Big Data 167

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Schwartz & Company, which was looking for an account person who knew sports and fashion. The ethical considerations for public relations and journalism have similarities and differences.

Communications 193

Communications Sports Journalism Fashion 193

Mindful Marketing

AUGUST 24, 2018

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? The other involves ethics. In terms of shock, even if it works, should advertisers use it to combat domestic violence? Is shocking people the right thing to do?

Advertising 50

Advertising Advertising Ethics Nonprofit 50

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. Updating their brand values is necessary to better reflect ethical practices. Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers.

Consumer 88

Consumer Brand Branding Ethics 88

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling.

Examples 104

Examples How To Product Launch Print 104

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We want to make an objective, positive impact through bold and meaningful communications by bringing together advertising, marketing and PR in one agency.

Agency 161

Agency Meeting Retail Energy 161

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? Now the company needs to step in.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies need to navigate this legal landscape to avoid potential legal issues.

Brand 83

Brand Branding Marketing Ethics 83

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. This not only boosts brand value but also fosters a positive perception among consumers who prioritize ethical considerations.

Brand 195

Brand Branding How To Reputation 195

Cision

JANUARY 16, 2017

Disclosing the population of people or businesses that the gleaned data is both ethical and helpful for readers to understand how your data may apply to them. Vugo is an advertising platform used by rideshare drivers to make additional income when driving for Uber or Lyft.

Data 120

Data How To Retail Ethics 120

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. But how can PR pros take more mundane company news and get it into a local or national news story? — Robert Udowitz (@RUdowitz) June 10, 2015.

Pitching 120

Pitching Policies Ethics Mobile 120

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 102

Privacy Google Advertising Advertising 102

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. According to the study: 90% are more likely to recommend that company to friends and family. 66% are more willing to share their data with a company they trust. 66% are more willing to share their data with a company they trust.

Brand 112

Brand Branding Survey Customer Service 112

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. I also started an angel investment company, and we do a lot of work in the real estate space. The blurring of paid and owned media.

Ethics 52

Ethics Real Estate Agency Company 52

Mindful Marketing

FEBRUARY 14, 2021

Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange.

Pharmaceuticals 107

Pharmaceuticals Advertising Advertising Ethics 107

PRSay

OCTOBER 3, 2022

million in penalties for alleged violations involving its targeted-advertising practices. Sephora reportedly had an arrangement with third-party companies to monitor customers as they shopped. For further reading: Using Data Ethically to Inform PR Strategies ( Strategies & Tactics , September 2022).

Privacy 78

Privacy Data Marketing Retail 78