Ishmael's Corner

JANUARY 4, 2016

I wasn’t going to write about the FTC’s latest salvo on native advertising. 22, I was focused on making sure there was enough “Bud’s Famous Egg Nog” in the fridge and constructing my argument that binge watching Empire absolutely fits the holiday spirit. When the agency announced its “enforcement policy” on Dec. But so many.more.

Advertising 60

Advertising Advertising Construction Storytelling 60

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 67

Advertising Advertising Print Study 67

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. The near future of digital news may be as tumultuous as the near past,” he wrote. “But to its audience.”.

Pitching 215

Pitching Journalism Construction Writing 215

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media.

Apparel 160

Apparel Construction Agency Interviews 160

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Even an inspired agency team likes to be challenged in a constructive and creative way. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. We knew he expected the best and would go to bat for us to fund bold concepts, and we would have followed him anywhere for that reason.

Agency 223

Agency How To Construction Advertising 223

Cision

JUNE 9, 2016

Remember, this isn’t advertising. DIY project, construction). For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. Well I have news for you: it’s not. This is media relations. If you’re not using it, you need to start.

Pitching 120

Pitching How To Construction Branding 120

Shift Communications

OCTOBER 2, 2014

By the end of the following year, my creative colleagues who had been laid off by advertising and digital agencies were surprised to find an uptick of openings in PR. Like everyone else here, my team thrives on constructing unlikely but on-target solutions to modern challenges, and we couldn’t find a better environment for that.

Creativity 141

Creativity Construction Agency Social Media 141

Cision

APRIL 25, 2016

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). But what are the other things that Facebook sees as key to advertising success on the platform? The Facebook Ad Ecosystem.

Facebook 120

Facebook Advertising Advertising Measurement 120

PRSay

JANUARY 14, 2020

Second, that combination of advertising and public relations was a seminal moment. He also wanted people who could “recognize what the story is,” a wonderfully concise way to describe the ability to determine and construct organizational narratives, an essential and enduring PR skill. A champion of research.

Leadership 158

Leadership Automotive Employee Corporate 158

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. In addition, email should be an important component of digital outreach as well.

Social Media 120

Social Media Facebook Twitter Print 120

5W PR

AUGUST 29, 2024

For instance, recognizing that a particular demographic heavily consumes online video content can influence the allocation of advertising budget toward platforms like YouTube and TikTok. Optimized media mix The heart of media planning lies in crafting an optimized media mix.

Television 78

Television Media Construction Advertising 78

ImPRessions - Crenshaw Communications

JULY 11, 2018

We like to send a note recapping the interview and offering constructive suggestions for improvement, if relevant. It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. But the job is still not done once the piece is published. Post-mortem.

Report 136

Report Interviews Pitching Construction 136

PR in High Definition

MAY 26, 2020

Unless you’re the likes of Zoom or a hand sanitiser manufacturer, experts like Sir Martin Sorrell have advised that you can’t ‘spend [on advertising] your way out of a recession’. – Content consumption : Customers may well have changed how they consume content – for example, not many of us are commuting past billboards anymore!

Communications 118

Communications How To Construction Employee 118

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. The 4Ps is the classic construct that articulates the four traditional levers available to drive growth.

Survey 100

Survey Marketing Product Launch Construction 100

Cision

APRIL 26, 2016

Be eager, humble, hardworking and accepting of constructive criticism. What drew you to the field of public relations and communication? Get out there and make as many connections as you can while you’re in school especially and apply for as much real-world experience as you can get across different industries, or business units.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Since that point, the health of the business-to-business market has been mixed. Digital media is booming.

Government 151

Government Crisis Energy Community 151

5W PR

NOVEMBER 15, 2023

They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering. Geo-targeted marketing Using geo-targeting in digital advertising enables fast-food chains to reach customers based on their location. This can be done through menu diversification.

Strategy 78

Strategy Marketing Ethics Mobile 78

Sword and the Script

MARCH 25, 2017

If you are a large independent PR firm, then the consolidation of PR businesses, by the holding companies like Omnicom and WPP, into an advertising construct is a key point of differentiation. PR is the Best Kept Secret in Effective Content Marketing. 2) PR at crossroads.

Publicity 87

Publicity Crisis Construction Study 87

Practical Law Construction

MARCH 9, 2022

Despite the volumes of case law illustrating the dangers of not having a written contract when carrying out a construction project, it is still common practice, particularly for smaller domestic projects and in this current market where builders are in high demand, for parties not to have a formal contract. What happened?

Construction 72

Construction Insurance Insurance Meeting 72

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” By talking to his customers I found out that he is considered to be an artist and is the only person large construction companies will hire if there is a difficult job.

Small Business 213

Small Business Fashion Groups Local 213

Cision

MAY 4, 2015

or its subsidiaries or affiliates (“Sponsor”), advertising or promotional agencies, or anyone else involved in the development or fulfillment of this Sweepstakes, or any members of the immediate family or household of such employees are not eligible to enter or win the Sweepstakes. Employees of Cision US, Inc.,

Twitter 120

Twitter Employee Government Local 120

Mindful Marketing

JANUARY 23, 2021

So, what’s behind Natural Light’s foray into ‘fine art’ and its claim to have constructed “ the most expensive piece of art in the world ”? on advertising. Is it serious social responsibility or is it a straightforward advertising-spend? billion in the U.S.

Education 125

Education Financial Transportation Engineering 125

Cision

JULY 26, 2016

PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve. I wish more English teachers would go back to teaching students how to diagram a sentence so they understand sentence construction. Once you know how to write, practice.

Writing 120

Writing Engineering Journalism Analytics 120

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Starting on this short journey, I picked three leading companies to look at in diverse industries – defense/industrial, medical device/biosystems and construction equipment.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

JUNE 28, 2022

Because that’s not a story, it’s an advertisement. The other priest poses his question to the Pope in a slightly different construct and asks, “When I am smoking, is it okay for me to pray?”. The reason was very apparent: the answer to all the problems the survey identified was to buy the company’s product.

Survey 95

Survey Web Study Construction 95

Practical Law Construction

JULY 13, 2022

Certain instances of the problem are peculiar to the construction industry, notably absent or inadequate notices of events giving rise to time and money , or absent or inadequate payment or pay less notices. The primary ground for decision shifted from estoppel (in the main judgment) to the construction of the contract (in the addendum).

Construction 52

Construction Groups Television Advertising 52

prTini

MARCH 29, 2016

That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). Like our peers in the advertising industry, we share that same goal of making our clients appear successful, exciting and relevant. In other words, the PR consultant is a salesperson. Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

Prohibition

FEBRUARY 25, 2020

There are a number of regulations in place set out by the ASA, (Advertising Standards Authority), that influencers must adhere to such as; telling followers when they have been paid or loaned a product by using ‘#Ad’ clearly on the post and being honest about their relationship with the brand they are promoting.

Marketing 62

Marketing Advertising Advertising B2C 62

ISEBOX

NOVEMBER 23, 2016

In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. Read Time: 2 minutes. But even if you did catch our “Guidance on the Guidance,” you probably noticed the lack of step-by-step instructions.

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. A company might market two kinds of similar or complementary products using vastly different labeling and advertising. Brand Extension.

Branding 109

Branding Brand Publicity Consumer 109

5W PR

AUGUST 12, 2019

Without a viable strategic plan, all the advertisements and press releases in the world won’t change public perception and attitudes towards your organization. For a construction company, that could mean poor safety standards with a string of citations. Look at your advertising.

Corporate 68

Corporate Reputation Marketing Employee 68

Mindful Marketing

OCTOBER 19, 2022

A resident of Bellevue, PA, Thompson recently completed construction of a 45 ft. Those are impressive credentials, but the reason I reached out to him is because he’s a grown man who still loves Legos. Lego model of his town’s Lincoln Avenue using over 20,000 of the tiny bricks.

Apparel 103

Apparel Sports Construction Resources 103

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. What is Paid Social? Benefits of Organic Social.

Advertising 62

Advertising Advertising Social Media Facebook 62

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. 4) The composition of marketing spending is changing.

Survey 107

Survey Marketing B2B Content Marketing 107

Shift Communications

APRIL 13, 2015

There is no default hour of day report, so we’ll need to construct one under the Customization menu: Create a new report that looks at Sessions by Hour: In the report that’s created, you’ll want to find how much traffic your site has gotten by hour, by percentage. Advertising Marketing Metrics Strategy'

Analytics 60

Analytics Google How To System 60