Ishmael's Corner

JANUARY 4, 2016

I wasn’t going to write about the FTC’s latest salvo on native advertising. 22, I was focused on making sure there was enough “Bud’s Famous Egg Nog” in the fridge and constructing my argument that binge watching Empire absolutely fits the holiday spirit. When the agency announced its “enforcement policy” on Dec. But so many.more.

Advertising 60

Advertising Advertising Construction Storytelling 60

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Even an inspired agency team likes to be challenged in a constructive and creative way. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. We knew he expected the best and would go to bat for us to fund bold concepts, and we would have followed him anywhere for that reason.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media.

Apparel 160

Apparel Construction Agency Interviews 160

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. The 1P of Marketing? 25% of CMOs say they have a leading role in market selection. Is Marketing Getting Broader or Deeper?

Survey 100

Survey Marketing Product Launch Construction 100

Shift Communications

OCTOBER 2, 2014

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. First, the industry does a lot more than press releases and media outreach.

Creativity 141

Creativity Construction Agency Social Media 141

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy 78

Strategy Marketing Ethics Mobile 78

Cision

APRIL 25, 2016

This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices. What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business. The Facebook Ad Ecosystem.

Facebook 120

Facebook Advertising Advertising Measurement 120

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 107

Survey Marketing B2B Content Marketing 107

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Twitter Print 120

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? every time we go by one in a local construction site.

B2B 60

B2B Marketing Construction Analytics 60

5W PR

AUGUST 12, 2019

Without a viable strategic plan, all the advertisements and press releases in the world won’t change public perception and attitudes towards your organization. For a construction company, that could mean poor safety standards with a string of citations. How about a federal lawsuit against a multilevel marketing company?

Corporate 68

Corporate Reputation Marketing Employee 68

5W PR

AUGUST 29, 2024

Media planning stands as a cornerstone of successful marketing. This meticulous approach created by media planning agencies is essential for maximizing the impact of marketing campaigns and achieving desired business objectives. Improved campaign effectiveness Media planning is a catalyst for improved campaign performance.

Television 78

Television Media Construction Advertising 78

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Here’s some reasons why: Influencer marketing regulations must be followed . Influencer marketing is authentic and trusted by consumers.

Marketing 62

Marketing Advertising Advertising B2C 62

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs.

Government 151

Government Crisis Energy Community 151

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Mindful Marketing

JANUARY 23, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location. on advertising. billion in the U.S.

Education 126

Education Financial Transportation Engineering 126

Sword and the Script

NOVEMBER 11, 2017

Assumptions are essential within the construct of a well-defined decision-making process that puts them on the table and encourages a team to challenge assumptions. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. 2) Marketing assumption: bounce rates mean failure .

Study 69

Study Marketing B2B Apparel 69

Sword and the Script

NOVEMBER 12, 2019

That’s solving a very real problem for marketing leaders today. Lately, it seems every other week a marketing colleague will forward me an email from one of these sites and ask me if they should claim their profile on the site. If you make this part of your regular marketing cadence, you are less likely to be caught by surprise.

Software 18

Software B2B Marketing Data 18

PR in High Definition

MAY 26, 2020

However, this does give us a firm timeline; marketing and communications staff should plan for a linear return to (a new) normal over this period. Unless you’re the likes of Zoom or a hand sanitiser manufacturer, experts like Sir Martin Sorrell have advised that you can’t ‘spend [on advertising] your way out of a recession’.

Communications 118

Communications How To Construction Employee 118

ImPRessions - Crenshaw Communications

JULY 11, 2018

We like to send a note recapping the interview and offering constructive suggestions for improvement, if relevant. It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. But the job is still not done once the piece is published. Post-mortem.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. Trust and the Unlikely Reinvention of Advertising [UML]. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher.

Content Marketing 80

Content Marketing Marketing Journalism Financial 80

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. The top of the funnel is filled by PR.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

MARCH 25, 2017

That’s the theme for this week’s Unscripted Marketing links [UML]. Why Content Marketing and Public Relations Need Each Other. PR is the Best Kept Secret in Effective Content Marketing. We study the present so that we might be informed in order act with deliberate consideration. We look to the future to anticipate needs.

Publicity 87

Publicity Crisis Construction Study 87

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Where do you think the PR industry is headed? Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

Mindful Marketing

OCTOBER 19, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Bobby hastily opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside. Thompson is the director of digital marketing in the Joseph M.

Apparel 104

Apparel Sports Construction Resources 104

Cision

APRIL 26, 2016

For example, sure Snapchat is a new tool we have, and brands are beginning to successfully leverage it in their marketing efforts, but does it make sense for your current objective and situation to reach the audience you’re looking to target? Be eager, humble, hardworking and accepting of constructive criticism. Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. Some people think branding is an afterthought, unimportant, or largely irrelevant to the grand scheme of marketing.

Brand 109

Brand Branding Publicity Consumer 109

Cision

MAY 4, 2015

When Cision and Vocus combined, we promised to innovate both the public relations and social media marketing space. Whether you work in public relations or in social media marketing, we want you to step up and participate in our #InnovateNow Hashtag Sweepstakes. To celebrate, we want to hear from you. Employees of Cision US, Inc.,

Twitter 120

Twitter Employee Government Local 120

Sword and the Script

JUNE 28, 2022

Because that’s not a story, it’s an advertisement. There’s a fun little story that’s been around market research circles for a long time that that makes this point: Two priests want to know if they can smoke and pray at the same time. No journalist will cover a study that concludes their audience needs to buy your product.

Survey 95

Survey Web Study Construction 95

Practical Law Construction

MARCH 9, 2022

Despite the volumes of case law illustrating the dangers of not having a written contract when carrying out a construction project, it is still common practice, particularly for smaller domestic projects and in this current market where builders are in high demand, for parties not to have a formal contract. What happened?

Construction 72

Construction Insurance Insurance Meeting 72

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. Marketing teams are generating text, creating images, and producing video at a rapid pace. No doubt, the better the brief, the better the output.

Creativity 114

Creativity Enterprise Tools Writing 114

ISEBOX

NOVEMBER 23, 2016

In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. Read Time: 2 minutes. But even if you did catch our “Guidance on the Guidance,” you probably noticed the lack of step-by-step instructions.

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). Like our peers in the advertising industry, we share that same goal of making our clients appear successful, exciting and relevant. In other words, the PR consultant is a salesperson. Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. Paid social advertising has evolved into an integral part of advertising on social media platforms. However, one thing is certain: No marketing strategy is complete without some form of paid social media. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023.

Marketing 52

Marketing Viral Trends Consumer 52

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Vice President, Marketing Technology. Advertising Marketing Metrics Strategy'

Analytics 60

Analytics Google How To System 60