Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. It substantiates the idea that when customers trust a business, they are more likely to take actions that benefit that business. The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”.

Brand 107

Brand Branding Survey Customer Service 107

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly. 2 Internet usage continues to grow.

Publicity 122

Publicity Marketing Healthcare Television 122

5W PR

SEPTEMBER 19, 2023

This level of personalization increases engagement and helps build stronger connections with consumers. This level of responsiveness enhances customer satisfaction and helps brands establish a reputation for excellent customer service. Social media and review platforms empower consumers to voice their opinions openly.

Viral 78

Viral Digital PR Storytelling Reputation 78

NewsWhip

JUNE 14, 2023

We value honest feedback as it plays a vital role in our continuous growth and impacts the choices consumers make when purchasing. Anonymous User in Marketing and Advertising “Simple UI; easy to use. At NewsWhip, we’re dedicated to improving our products and delivering reliable solutions that exceed the expectations of our clients.

Leadership 78

Leadership Software Customer Service Small Business 78

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. However, smart organizations will continue to advertise and to engage in media relations, despite a downturn in the economy. Reevaluating Twitter.

Trends 127

Trends Pitching Twitter Nonprofit 127

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. 32% added it was the brand’s storytelling.

Tools 88

Tools Product Launch Guidelines Customer Service 88

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. Others are loyal because of a good experience with product quality or customer service. Experiential marketing generates the kind of customer interaction that is key to attachment.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

OCTOBER 24, 2019

Digital marketing comes heavily into play around the closing part of the year as consumers gear up for the holiday season. Though consumer shopping has seen a bit of a downturn in recent years, retail is still a strong performing sector year after year as shoppers get into the gift-giving spirit.

Facebook 60

Facebook Tools Advertising Advertising 60

5W PR

SEPTEMBER 7, 2017

“Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. Partnerships. Honesty is always the best policy.

Trends 108

Trends Airlines Social Media Crisis 108

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR must function in real time. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

So, how did Keurig find itself in hot water this week after pulling advertising from Sean Hannity’s program? Among other brands, Keurig was targeted as a Hannity advertiser when protesters were steamed by what they saw as Hannity’s defense of Roy Moore, the Alabama Senate candidate now facing accusations of child molestation.

Brand 136

Brand Branding Advertising Advertising 136

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. It could help customers by saving them a few mouse clicks. ” Okay. For PR pros wanting more brand visibility? Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” ” The rise of customer segmentation. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa.

Marketing 118

Marketing Data B2C Big Data 118

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Paid social advertising has evolved into an integral part of advertising on social media platforms. provide customer service to their clients.

Advertising 62

Advertising Advertising Social Media Facebook 62

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. In general, a thought leadership piece is not an advertisement.

B2B 147

B2B Leadership Customer Service eBook 147

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Bombarding consumers with promotions can turn them away.

Social Media 87

Social Media Media Mobile SEO 87

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Conclusion.

Social Media 120

Social Media Facebook Print Twitter 120

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Every new channel reduces the friction needed for consumers to get what they want. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more.

Publicity 166

Publicity Analytics Data Advertising 166

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. Have a strong story to tell – both a founder story and a product or service “origin” story.

Communications 253

Communications Data Local Survey 253

PR 20/20

JANUARY 22, 2019

Consumers rely on others, especially ones they trust, to provide them with honest feedback. Whether it be a book you’ve been interested in reading or a service for your home, reviews are critical when making a purchasing decision. This is customized to tailor to the receiver's needs. Saves consumers time. Social media.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Marketing is responsible for X, Customer Service for Y, PR for Z. And of course that reasoning informs very little about how PR drives business objectives.

Engineering 120

Engineering How To Measurement Analytics 120

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement.

Communications 40

Communications Marketing Technology Data 40

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment.

Storytelling 78

Storytelling Social Media Internal International 78

Polaris

SEPTEMBER 18, 2015

We’re recommending Instagram to clients more often as part of influencer outreach programs for consumer brands—and at the same time trying to determine the best approach to measure and evaluate results. If you need help developing an influencer outreach campaign for your consumer brand, get in touch.

Instagram 100

Instagram Measurement Twitter Customer Service 100

5W PR

JULY 15, 2020

Customer service company Zendesk even incorporates interactive elements into their media kit, dubbed “Brandland” that allow visitors to learn about the brand, find resources, and ask questions. If consumers and journalists trust the company, they’ll want to follow and work with it in the future.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 187

Marketing Content Marketing Data Social Media 187

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Also, Microsoft’s human-centered approach to business maintains that, Consumers will buy from brands when they stand for something larger than just their product, which aligns with the consumer’s personal values.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. As a business story, Avocado is also unusual in that the company is self-funded with very little advertising. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

David PR Group

JUNE 15, 2015

Back when Woody Allen made Annie Hall , we only had a few ways to complain about products, retailers, or customer service. We could call a company’s customer service department, ask to speak to the manager at a store, or, if we were really upset, write a letter (yeah, on paper) to the president of a company.

Customer Service 40

Customer Service Google Engineering Retail 40

Rock the Status Quo

APRIL 23, 2015

Brand advocates are most often customers passionate about the brand who support and promote it online because of their loyalty and enthusiasm for the brand. Many consumer bloggers who do product reviews, for example, are brand ambassadors because they are paid in money or product, not unpaid brand advocates.

Brand 100

Brand Branding Community Wikipedia 100

Sword and the Script

MARCH 3, 2015

Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. As a benchmark, in 1960 US advertising spending totaled $12 billion according to AdAge. It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Prohibition

MARCH 5, 2020

Targeted ads are becoming more and more popular, with brands from every industry setting aside some budget for highly targeted social advertising. Many users will pose customer service enquiries straight to social media as they see this as a chance to get an immediate response. Targeted Ads. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

AUGUST 6, 2019

Businesses rely on marketing to fuel their overall success, and consumers rely on it to educate themselves on the purchases they plan to make. Although marketing has been around for ages, how have new consumer demands shifted the way we market? Happy customers are your greatest asset to fuel your brand’s success.

Marketing 40

Marketing How To Customer Service Groups 40