Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Remote PR Jobs

NOVEMBER 8, 2022

From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. Here are the different ways that Public Relations can support your business development, sales, marketing, and engineering plans. Engineering. Business Development.

Case Study 230

Case Study Engineering SEO Reputation 230

Onclusive

DECEMBER 19, 2019

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision. The inescapable part of this effort is that your consumers know it is you talking to them. And we all know how much people trust fake news.

Marketing 195

Marketing Advertising Advertising System 195

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. Engage with the audience on platforms like Instagram, Facebook, and TikTok through targeted advertising, contests, and influencer partnerships.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Cision

NOVEMBER 6, 2017

Social media and search engines are riddled with conspiracy theories and misinformation presented as news. And that brings up an excellent point — do search engine and social media companies have a moral responsibility to protect the public from fake news? What Are Consumers’ Responsibilities? And the worst part?

Google 225

Google Facebook Wikipedia Engineering 225

ImPRessions - Crenshaw Communications

MAY 17, 2016

The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funnel for a B2B company offering products or business services. In its early days, Starbucks actually based its marketing on its own storefronts rather than advertise.

Brand 195

Brand Branding Marketing Advertising 195

Flack's Revenge

NOVEMBER 7, 2016

Ads on Top – An innovative solution for out-of-home ads that target consumers “in the wild” via digital signs. Adaptive Campaigns – It’s a programmatic real-time engine that delivers the most relevant ad content for every impression; there’s some pretty interesting predictive tech behind Adaptive.

Mobile 166

Mobile Big Data Advertising Advertising 166

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

MAY 8, 2017

Many of today’s PR agencies are staffed with digital experts and data engineers as well as ex-journalists and publicists. Success takes research skills, media savvy, a certain killer instinct, and a network of one-to-one relationships, and the process often involves a time-consuming negotiation. First, the changes in what we do.

Publicity 245

Publicity Public Affairs Agency Corporate 245

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This can be attributed to the change in internet search habits and the excessive use of smartphones.

Google 259

Google Digital PR Mobile SEO 259

5W PR

MARCH 13, 2024

Paid advertising Paid advertising can boost organic reach in travel marketing campaigns. Target specific demographics and interests on social media and search engines to reach the right audience at the right time. By ranking organically, destinations can guide potential travelers directly to their shores.

Travel 78

Travel Consumer Strategy Transportation 78

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Until next time!

Trends 108

Trends Marketing Mobile YouTube 108

Cision

AUGUST 11, 2016

Advertising Age Online. Search Engine Land. Search Engine Watch. Search Engine Journal. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Search Engine Roundtable.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

MaccaPR

DECEMBER 10, 2014

-based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

SEO 98

SEO Interviews Blogging Engineering 98

Mindful Marketing

NOVEMBER 27, 2020

The DOJ recently levied an antitrust lawsuit against Google, “alleging that the online giant engaged in anticompetitive conduct to preserve monopolies in search and search advertising.” Then, as companies and consumers increasingly spent time online, the firm kept improving its product and riding the wave of web success.

Google 96

Google Engineering Advertising Advertising 96

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. Facebook has been leading the social media race towards integrating AR for its users. This allows them to keep up-to-date with news from their friends or favourite brands.

Social Media 118

Social Media Video Media YouTube 118

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery.

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

APRIL 21, 2021

They are not “turn-key insights engines.” PR people need to take the initiative by reaching out to adjacent departments like advertising, marketing, sales and HR to declare their interest in partnering for greater efficiency and higher performance. Real-time tools enable us to execute… that’s their sole function.

Measurement 186

Measurement Communications Analysis Data 186

5W PR

SEPTEMBER 14, 2020

This element is then followed by effective landing pages and search optimization, keeping track of ratings and online reviews, and finally, paid search and social advertisements. In fact, local SEO And listing management are closely connected, because when the listings are complete and accurate, they improve the rankings in search engines.

Local 88

Local Marketing SEO Mobile 88

5W PR

OCTOBER 22, 2018

The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. More than one million people voted for Computer Engineer Barbie, facilitated by a campaign that blended nostalgic love for Barbie with contemporary attitudes toward the empowerment of girls. billion to over $4 billion. Barbie Gets Smart. Client: Mattel.

Engineering 22

Engineering Education Retail YouTube 22

Cision

FEBRUARY 4, 2016

Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said. Paid spokes include sponsored posts and native advertising. Organic spokes include search engines and email newsletters.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

5W PR

OCTOBER 5, 2020

Businesses can take advantage of newsletters to keep themselves at the front of the mind of their consumers and establish their authority in the industry, by notifying their audience of products or services that might interest them. That balance for newsletters is 90% informative or entertaining content and 10% sales.

Marketing 88

Marketing Engineering Education Advertising 88

5W PR

OCTOBER 4, 2024

In the digital age, where consumers face a constant barrage of advertisements, businesses are continuously seeking innovative ways to stand out and drive results. Performance marketing tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing have become industry cornerstones.

Publicity 78

Publicity Marketing Crisis Management Engineering 78

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). The blog is listed first for a reason; it’s the engine. Journalists and consumers crave videos. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.).

Infographics 235

Infographics Case Study Content Marketing Video 235

Stephen Waddington

JUNE 2, 2018

. #4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 79% of consumers are willing to share data if there is clear personal benefit. . #7

Report 92

Report Trends Retail Marketing 92

Contently - Strategy

AUGUST 30, 2024

Because it turns out that only 30% of consumers trust companies. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you.

Storytelling 82

Storytelling Marketing Travel Case Study 82

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Where do you think the PR industry is headed?

Writing 120

Writing Engineering Journalism Analytics 120

Mindful Marketing

JANUARY 23, 2021

These expensive and largely consumer-driven upgrades also have contributed to rising college costs. Yes, provided that the ‘consumer’ properly uses the ‘product,’ which leads to the three art ironies referenced above. on advertising. So, is a college degree expensive? Is it worth the cost?

Education 124

Education Financial Engineering Transportation 124

Cision

AUGUST 17, 2015

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. Pinterest is engineered for monetization. Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. We love that connection.”

Pinterest 120

Pinterest Banking Mobile Trends 120

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. If consumers and journalists trust the company, they’ll want to follow and work with it in the future. A media kit can be a make or break opportunity for the brand.

How To 176

How To Media Guidelines Pitching 176

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151