5W PR

NOVEMBER 22, 2024

The days of a “one size fits all” approach are waning as consumers demand products and messaging that resonate with their unique needs, preferences, and cultural backgrounds. What works for one consumer may not be suitable for another, highlighting the need for tailored solutions.

Marketing 78

Marketing Consumer Ethics Industry 78

Reputation Us

OCTOBER 16, 2023

Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. The Big Players Consumer Reports and J.D.

Reputation 167

Reputation Consumer Report Ethics 167

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns.

Consumer 88

Consumer Brand Branding Ethics 88

Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Videos that give more “pep talk from your cool older sister” than “advertisement from a jewelry company.” No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience.

B2B 98

B2B Brand Branding Case Study 98

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Polaris

NOVEMBER 17, 2014

On the other hand, independent bloggers rely on advertising and sponsors to make a living. The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. Most of them have published rate cards outlining their expectations for a product review or giveaway.

Media Relations 232

Media Relations Marketing Media Fashion 232

PRSay

APRIL 18, 2016

Is ad-blocking ethical? The free content consumers enjoy is paid for by advertising. In the present business model, publishers are paid by advertisers. Randall Rothenberg, the president and CEO of the Interactive Advertising Bureau called ad blockers: “unethical, immoral and mendacious.”

Ethics 60

Ethics Web Advertising Advertising 60

Ethical Voices

MAY 18, 2023

Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy. The most popular media outlets for this type of native advertising were Forbes, BBC, and CNN.

Ethics 83

Ethics Reddit Energy Advertising 83

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. There are days where ethical challenges are around every turn. Ethics is actions, not words.

Ethics 83

Ethics Training Real Estate Agency 83

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. Regarding consumer media, TV is still a strong medium, especially TV Channel M6. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. We’ll look at ethics and governance. What I won’t be talking too much about are the tools we can use.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 85

Ethics Travel Writing YouTube 85

Mark My Words

JUNE 5, 2024

As legacy media takes continual hits, everybody is looking for the magic ticket that appeals to consumers and advertisers,” said Mark Borkowski, a London-based British publicity, image and crisis consultant, told TheWrap. “It Newsrooms with Fleet Street Ethics | thewrap.com The Brits Invade U.S.

Ethics 60

Ethics Advertising Advertising Crisis 60

Onclusive

AUGUST 30, 2023

And a widely recognized brand tends to garner more trust, leading to more favourable opinions and a heightened perceived value for consumers and stakeholders. Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive.

Brand 195

Brand Branding How To Reputation 195

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

NOVEMBER 20, 2024

“We are living through a historic transformation in how news is consumed, produced, distributed and paid for,” Tim Franklin said. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said. Some 1,561 U.S.

Local 140

Local Newspapers Journalism Radio 140

Stephen Waddington

MAY 9, 2017

Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue.

Conference 108

Conference Ethics Advertising Advertising 108

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings.

Brand 90

Brand Branding Marketing Ethics 90

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Artificial intelligence also has the potential to revolutionize journalism. The magic of AI will not be the only major change affecting the PR profession.

Publicity 167

Publicity Social Media Television Big Data 167

PRSay

JUNE 16, 2023

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations. Content generated by AI should be clearly labeled as such.

Technology 146

Technology Crisis Management Social Media Training 146

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. But how mindful are they in their advertising?

Ethics 96

Ethics Advertising Advertising Analysis 96

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift.

Privacy 102

Privacy Google Advertising Advertising 102

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 52

Ethics Product Launch Corporate Consumer 52

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Print Local 120

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. This continuity can create a lasting impact on consumers’ perceptions of a brand.

Brand 83

Brand Branding Marketing Ethics 83

Mindful Marketing

OCTOBER 5, 2019

Advertisers like Mattel pay between $10,000 and $20,000 to sponsor a single post featuring Fisher’s daughters. I gained a sense of this vulnerability while teaching classes in Advertising Ethics for about a decade. Deception of young consumers isn’t the only potential ethical issue involving Kidfluencers.

YouTube 81

YouTube Television Advertising Advertising 81

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Advertisers bear the weight of ensuring that endorsements are honest and backed by evidence.

Guidelines 89

Guidelines Brand Branding Advertising 89

PRSay

OCTOBER 3, 2022

million in penalties for alleged violations involving its targeted-advertising practices. In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”.

Privacy 78

Privacy Data Marketing Retail 78

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. The study found, “47% of global consumers say they tend to trust companies by default, meaning they have to do something bad to lose their trust, while 37% feel the opposite, indicating that companies have to earn their trust.”.

Brand 112

Brand Branding Survey Customer Service 112

5W PR

NOVEMBER 15, 2023

Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior. They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering. This can be done through menu diversification.

Strategy 78

Strategy Marketing Ethics Mobile 78

5W PR

SEPTEMBER 6, 2023

Importance of brand positioning Brand positioning is the art of crafting a distinct and compelling identity for a food and beverage brand within the minds of consumers. It encapsulates the essence of the brand’s unique value proposition, differentiation, and the benefits it offers to consumers.

Brand 78

Brand Branding Marketing Ethics 78

Mindful Marketing

FEBRUARY 14, 2021

Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange. Thankfully however, the preceding ads were exceptions.

Pharmaceuticals 107

Pharmaceuticals Advertising Advertising Ethics 107

Stephen Waddington

MAY 12, 2017

Advertising, sales, and marketing all seek to persuade to sell. Yet, that is why it is imperative for ethical public relations practitioners to quickly master the science and tools of Presuasion. What is pre-suasion? You might feel Cialdini is creating psychological tools to expose people to greater exploitation.

Insurance 105

Insurance Insurance Ethics Tools 105

The Hoyt Organization

JANUARY 8, 2024

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Over half of Gen Z consumers are over the age of 18.

Consumer 85

Consumer Social Media Education Advertising 85

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 86

Publicity Meeting Policies Employee 86

The Hoyt Organization

AUGUST 23, 2024

As environmental consciousness becomes a priority for both businesses and consumers, hotels are re-evaluating their conservation practices to align with these new expectations. Always check that all suppliers comply with the necessary sustainability practices and ethical labor practices.

Hotels 95

Hotels Industry Energy Local 95

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. It’s a question of ethics. He wrote a post to the effect – Native advertising and advertorials: Apples and not-quite-apples – that provided much to consider.

Advertising 60

Advertising Advertising Ethics Journalism 60