ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. and the almighty Google. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. A great example is Google Analytics.

SEO 211

SEO Tools Engineering Google 211

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken. Or Google Topics. To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests.

Privacy 182

Privacy Advertising Advertising Google 182

Onclusive

JULY 7, 2021

Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity. As it turns out, when we looked at actual search traffic, consumers would search for: <insert the name of the game> then the word ‘cheats ’”.

Branding 370

Branding Brand SEO Engineering 370

Mindful Marketing

NOVEMBER 27, 2020

It’s second nature to ‘Google’ any online search, but does a company the U.S. The DOJ recently levied an antitrust lawsuit against Google, “alleging that the online giant engaged in anticompetitive conduct to preserve monopolies in search and search advertising.”

Google 99

Google Engineering Advertising Advertising 99

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide.

How To 241

How To Advertising Advertising Data 241

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

Bianchi Biz Blog

DECEMBER 5, 2024

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin.

Radio 83

Radio Sports Marketing Local 83

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often.

Google 98

Google Data Pitching Tools 98

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Melissa Agnes

MARCH 26, 2014

The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. Yelp, Google Places, RateMD, etc.) One of the most common steps today is for the potential customer to search the brand name in Google.

How To 217

How To Crisis Management Google Reputation 217

Cision

SEPTEMBER 28, 2017

Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. The result was an all-boats-rise in the advertising market. The first step is tracking what audiences consumed a piece of content on a media or publisher site. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

5W PR

FEBRUARY 15, 2025

A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising. Listeners often consume podcast content during personal momentswhile commuting, exercising, or relaxing at homecreating an environment conducive to meaningful engagement.

Branding 78

Branding Brand Storytelling Exercises 78

Prowly

APRIL 10, 2025

It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations. Use tools like Google Analytics, native social analytics, or dashboards in tools like Prowly to evaluate the exposure of your brand messaging.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Branding Brand Advertising 170

Sword and the Script

JUNE 22, 2021

Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. Google, which, acquired the service for $100 million in 2007 , emailed users to say they are turning off the email-send aspect of FeedBurner while keeping the RSS feed part working.

Google 112

Google Tools Analytics Blogging 112

5W PR

JANUARY 31, 2025

Understanding the Psychology Behind Emotional Brand Stories The numbers tell a compelling tale: studies show that consumers primarily use emotions rather than information to evaluate brands, with positive emotions toward a brand proving to be far more influential in consumer loyalty than trust and other factors.

Storytelling 78

Storytelling Branding Brand Sports 78

ImPRessions - Crenshaw Communications

MAY 17, 2016

The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funnel for a B2B company offering products or business services. In its early days, Starbucks actually based its marketing on its own storefronts rather than advertise.

Branding 195

Branding Brand Marketing Advertising 195

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? You’d be wrong….

Publicity 163

Publicity Marketing Privacy Advertising 163

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

MaccaPR

OCTOBER 28, 2024

If you’re in brand marketing, word-of-mouth, internet search results, and paid advertising are all well-known forms of consumer communications. According to Brightlocal , only 6% of consumers exclusively leave negative reviews, whereas an astounding 37% of consumers report leaving only positive reviews. So, What’s Next?

Consumer 62

Consumer Strategy Engineering Agency 62

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. CTV ad spend alone will rise to $7 billion by year’s end.

Privacy 156

Privacy Advertising Advertising Data 156

Stephen Waddington

JANUARY 23, 2019

How to run a paid Google campaign Google Ads enable you to appear in search results for search terms or keywords. The benefit of a paid search campaign is that people using Google are pre-qualified. Advertisers only pay when Google delivers a consumer to a campaign website. Create your ad.

LinkedIn 91

LinkedIn Google Facebook Twitter 91

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Meta, Google, and Snap are using generative AI to power augmented reality features, to create images and videos, and helping to jumpstart their marketing campaign plans.

Advertising 170

Advertising Advertising Analytics Data 170

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Prowly

FEBRUARY 13, 2025

Go-To free tools Use social listening tools, check Google Trends data as well as native social media platform analytics. Gather insights regarding brand perception by going through Google Analytics data and website traffic. You can use Google Analytics or social media listening tools for this.

Measurement 104

Measurement Tools Branding Brand 104

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift.

Privacy 102

Privacy Google Advertising Advertising 102

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Properly and completely deployed, these two products can measure the impact of digital advertising.

Advertising 60

Advertising Advertising Measurement Publicity 60

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Twitter has been working with brands to take advantage of this with targeted advertising, custom emojis, and more. The real time web just isn’t the same on Google or Facebook or anywhere else. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Business Wire

FEBRUARY 2, 2018

This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. Both Google and today’s social channels recognize that Business Wire is a highly used, highly trusted news source and, as such, they give visibility to content from these sources.

Facebook 181

Facebook Community Advertising Advertising 181

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns.

Publicity 122

Publicity Marketing Healthcare Television 122

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. What have we seen?

Creativity 156

Creativity Meeting Advertising Advertising 156

PRSay

APRIL 21, 2021

If someone doesn’t have the human, technological or financial resources to measure, then they can begin using free resources like Google. Measurement” is a good way to begin: Clip-counting is a decent outputs measure using Google. Google Analytics and Google Search take it up a notch to assess PR outcomes.

Measurement 186

Measurement Communications Analysis Data 186

The Proactive Report

NOVEMBER 3, 2022

It’s often used to talk about “cleaning up Google results”. Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. By Mike Falkow. And while that is certainly part of the process, it’s not nearly the whole picture.

Digital PR 246

Digital PR Reputation Employee Social Media 246