Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. Consumers have reacted by shifting their focus more toward information than commercialism.

Crisis 464

Crisis Publicity Exercises Financial 464

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Their commentary not only addressed the new aboit Threads, but also provided actionable tips that resonated with industry professionals. MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network.

Branding 323

Branding Brand eBook Advertising 323

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

Agility PR Solutions

NOVEMBER 10, 2020

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Consequently, the consumers’ growing […]. Consequently, the consumers’ growing […]. As financial technology moves forward, it affects all other sectors.

Trends 157

Trends Industry Marketing Financial 157

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. The talent market in many industries is tighter than ever. It will revive contextual advertising and give rise to new data targeting tools.

Trends 385

Trends Employee Viral Advertising 385

Contently - Strategy

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

Social Media 107

Social Media Privacy Branding Brand 107

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. In the media business, we talk a lot about how brands can get into those conversations through advertising. PR and other media professionals think in terms of paid versus earned media – but consumers don’t.

Trends 320

Trends Mobile Twitter Consumer 320

5W PR

JANUARY 3, 2025

The beauty industry, once a bastion of narrow beauty standards, is undergoing a profound transformation. Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. They can spot inauthenticity from a mile away.

Marketing 78

Marketing Consumer Storytelling Advertising 78

5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. They seek genuine connections with brands that align with their values and resonate with their personal experiences.

Marketing 78

Marketing Ethics Consumer Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. Define your brand’s “type.”

Consumer 168

Consumer Branding Brand How To 168

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing.

Marketing 78

Marketing Financial Case Study Education 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

Industry events. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

OCTOBER 22, 2024

This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. Leveraging Trust with Gen Z Still focusing on this subset of consumers, building trust with Gen Z is crucial.

Retail 78

Retail Privacy Advertising Advertising 78

Onclusive

FEBRUARY 22, 2018

After 10 years as a journalist I went to the other side … I became a spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection, which allowed me to continue working with the media and tell good stories. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

NOVEMBER 22, 2024

The beauty industry, once a monolithic landscape dominated by a singular, often unattainable ideal of beauty, is undergoing a profound transformation. The days of a “one size fits all” approach are waning as consumers demand products and messaging that resonate with their unique needs, preferences, and cultural backgrounds.

Marketing 78

Marketing Consumer Ethics Advertising 78

ImPRessions - Crenshaw Communications

APRIL 8, 2021

” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. And even in the Trust Barometer, businesses in the tech sector performed better than some other industries, including financial services and automotive. Show transparency.

Reputation 305

Reputation Privacy Data Advertising 305

Ishmael's Corner

DECEMBER 11, 2019

The post When the Media Fails to Distinguish Between PR and Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Before going further, the vast majority of my posts on The New York Times are positive and even effusive. If The New York Times had a tryout.more.

Advertising 139

Advertising Advertising Storytelling Media 139

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 204

Marketing Advertising Advertising Industry 204

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. They want to see third-party validation to understand just how valuable the technology is to the industry. It makes sense.

How To 241

How To Advertising Advertising Data 241

Bianchi Biz Blog

DECEMBER 5, 2024

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. For the PR industry, this all spells opportunity.

Radio 83

Radio Sports Marketing Local 83

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. In a time where measurement is increasingly critical, it’s becoming more and more complex to do.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

That day, as I frantically attempted to keep up, I began to question the complexity of the industry I worked in. If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated?

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The goal of this pitch is to offer executive time to reporters for introductions, background material, and to share a POV on the industry and its future. The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” .

Pitching 333

Pitching Case Study Leadership Data 333

PRSay

JANUARY 3, 2025

In contrast, consumers love it when brands feel real and authentic. Practically, this means that consumers value honesty and relatability over perfection in brand messaging. According to one study , 50% of consumers say they can tell the difference between AI-generated content and authentic content created by humans.

Trends 97

Trends Branding Brand Publicity 97

Bianchi Biz Blog

JANUARY 16, 2025

Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. This creates a large pool of talent for all marketing, PR, advertising and communications companies. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management.

Print 100

Print Marketing Instagram Newspapers 100

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

Cision

SEPTEMBER 28, 2017

While marketers knew paid media programs had problems, it took some key industry leaders to push for more accountability. ” As brands start to quantify the extent of their ad waste, there’s also the anecdotal fatigue many feel in dealing with an industry that thrives on jargon and a convoluted ecosystem. Far from it.

Media 230

Media Measurement Advertising Advertising 230

5W PR

FEBRUARY 15, 2025

A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising. Listeners often consume podcast content during personal momentswhile commuting, exercising, or relaxing at homecreating an environment conducive to meaningful engagement.

Branding 78

Branding Brand Storytelling Exercises 78

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. In fact, content discovery helps both consumers and online marketers. How Content Discovery Helps Brands, Publishers and Advertisers.

How To 129

How To Content Marketing Engineering Advertising 129

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. In a time where measurement is increasingly critical, it’s becoming more and more complex to do.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

DECEMBER 19, 2019

I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. And we all know how much people trust fake news.

Marketing 195

Marketing Advertising Advertising System 195

5W PR

JUNE 19, 2023

It’s an industry where ideas that seem brilliant on paper may not always yield the desired results. The campaign’s massive success resonated with consumers and helped the brand maintain its position in the market. ” By positioning itself as a healthier alternative, Subway appealed to health-conscious consumers.

Advertising 88

Advertising Advertising Consumer YouTube 88

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 88

Advertising Advertising Ethics Fashion 88

Mindful Marketing

AUGUST 27, 2022

The world’s third largest economy and a leader in culture and industry has uncorked a contest called “Sake Viva” that asks citizens in their 20s and 30s for new ways to make and market alcoholic beverages. I have to admit that alcohol advertising is a difficult issue for me to approach objectively.

Advertising 83

Advertising Advertising Government Consumer 83