Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 86

Advertising Advertising Ethics Fashion 86

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Brands have gotten smart about where to find their target consumers, but one of the risks of the “ads everywhere” approach is that consumers can become jaded and sick of always being sold to.

Advertising 76

Advertising Advertising Marketing Viral 76

Cision

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook.

Storytelling 0

Storytelling Data Communications Technology 0

Sword and the Script

APRIL 30, 2024

I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). He wrote it up in a paper published online titled, Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now. These memory links activate when buyers do come into the market.

B2B 158

B2B Marketing Advertising Advertising 158

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. followers (and counting).

Video 148

Video Brand Branding Instagram 148

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 106

Viral Advertising Advertising Facebook 106

Prohibition

MARCH 16, 2022

For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Here we share five top tips when it comes to social media advertising for small businesses to help promote the brand, product or service through advertising: Start with a plan for you social media advertising .

Small Business 71

Small Business Advertising Advertising Social Media 71

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years.

Creativity 156

Creativity Meeting Advertising Advertising 156

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In That is traditionally the advertising and marketing function. When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller.

Employee 217

Employee Leadership Crisis Management Viral 217

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake.

Consumer 80

Consumer Marketing Television Viral 80

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

A brand nickname is like a viral video. Pizza Hut tried to adopt just “the Hut” but consumers turned it down cold. At an advertising conference yesterday AT&T announced that its AppNexus ad-tech unit will be rebranded as … wait for it — Xandr. You may want it badly, but it can’t be forced.

How To 101

How To Viral Advertising Advertising 101

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. “you and brand X”). This is known as “satiation.”

Writing 144

Writing Study Viral Consumer 144

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Cision

NOVEMBER 24, 2015

Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. It’s simple. Organic content is PR.

Pitching 120

Pitching How To Instagram YouTube 120

5W PR

JANUARY 23, 2023

Benefits Companies understand how difficult it’s become to reach their target audiences by only relying on advertising campaigns. However, a lot of companies have a difficult time doing that, which is why they’ve started to invest in advertising campaigns on the platform, as well as influencer marketing campaigns.

Marketing 88

Marketing Advertising Advertising Viral 88

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Practical Value. Conclusion.

Social Media 120

Social Media Facebook Twitter Print 120

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Journalists and consumers crave videos. Brands understand the social predicament and continue to invest in social media advertising, yet 80 percent of marketers are unable to attribute ROI to their social media efforts.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

Shift Communications

OCTOBER 7, 2014

This mentality involves a complete change in the way we consume information and created a demand for real-time, up-to-the-second news unlike we’ve ever seen before. People can sense desperation and self-promotion in advertising in much the same way as when we watch The Bachelor. The same applies for not being overly self-serving.

Marketing 138

Marketing Conference Trends Viral 138

Sword and the Script

NOVEMBER 11, 2014

Parked outside of a rest stop on Interstate 95, a truck carrying soda to refill soda machines, double-dipped by offering billboard style advertising on the side. The anecdotal evidence is compelling, but most companies I know relish the idea that their marketing is even consumed, let alone earning a profit.

Marketing 119

Marketing System Viral Insurance 119

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. Sixty-six percent give credence to editorial content or consumer opinions posted online over other media.

Education 120

Education Leadership Viral Consumer 120

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow What’s not to like?

Measurement 156

Measurement Case Study Creativity Course 156

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! We find it is usually these “posts” that get people watching, engaging and sharing, maybe even without realizing it’s an advertisement.

Strategy 97

Strategy Marketing Guidelines Creativity 97

5W PR

SEPTEMBER 19, 2023

This level of personalization increases engagement and helps build stronger connections with consumers. Social media and review platforms empower consumers to voice their opinions openly. Viral content In the digital age, content can become viral overnight.

Viral 78

Viral Digital PR Storytelling Reputation 78

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. Unsurprisingly, the importance of shared media (which refers, in part, to social media and online interactions among consumers) was a topic on all of their minds. What’s driven the convergence of PR + marketing + advertising?

Social Media 119

Social Media Conference Media Corporate 119

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). ” Triggers are prompts which remind us of something else: peanut butter reminds us of jelly, pepperoni reminds us of pizza, et cetera. ” 3.

Energy 120

Energy Viral Storytelling Community 120

Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Virality and shareability: The innocence and charm of child influencers make their content highly shareable.

Brand 83

Brand Branding Marketing Ethics 83

NewsWhip

JULY 15, 2021

This keeps the topics they explore relevant, specific, and consumer-centric. . We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that,” said Powell. “So, When doing this, they look for areas they want to talk about, or partnerships that they already have.

Creativity 78

Creativity Data Trends Analytics 78

NewsWhip

JUNE 2, 2020

Marketing and Advertising. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting. CASE STUDY.

Case Study 78

Case Study Study Viral Data 78

Sword and the Script

JUNE 9, 2015

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. In a phrase, as the paper suggests, “Marketers looking to reach consumers in new ways.”

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. While customers have always held the dollars that controlled your company, the last decade has brought far greater control into the hands of consumers than ever before.

Mobile 105

Mobile Community System Social Media 105

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Trying to add in filters and prioritize friends and new feeds on Facebook is time consuming and confusing.

Facebook 106

Facebook Mobile Google Viral 106