Contently - Strategy

MAY 13, 2024

Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. They’re one of the main avenues by which advertisers build personalized profiles about potential customers.

Content Marketing 106

Content Marketing Privacy Marketing Google 106

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective. Planning Content.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

What does this mean for digital advertising? How can marketers cope? A Call To Action, or CTA, can exist in nearly any type of content but it’s worth calling out because it is essential to achieving content marketing goals. What does it do for publishers? Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

APRIL 30, 2024

So, when I saw a LinkedIn post about the source of that statistic , of course, I wanted to have a look. As it turns out the source is a study commissioned by LinkedIn and completed by John Dawes , a professor of Marketing at the Ehrenberg-Bass Institute for Marketing Science , which is part of the University of South Australia.

B2B 158

B2B Marketing Advertising Advertising 158

Sword and the Script

DECEMBER 21, 2021

These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Of course, this isn’t limited to new channels. Livestream goes mainstream. Livestreams become mainstream. Fast-vertising.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Industry pros will think to themselves, duh, of course that’s where you start.

Marketing 144

Marketing Advertising Advertising Small Business 144

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Marketers working with analytics and martech would do well to investigate how to determine and monitor IoT metrics. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

APRIL 27, 2021

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Paid – any form of sponsorship or advertising. Because when marketing invests invest time and budget into owned media, you are building two assets.

B2B 148

B2B Marketing Course Content Marketing 148

Shift Communications

SEPTEMBER 17, 2014

Of course, there are strategies to give them a gentle nudge every now and then, but we’ll cover that further down in the post.). You can no longer stuff your blog content with keywords and phrases and magically watch your website fly to the top of Google’s rankings. Use this information to cater your posts and content to your audience.

Blogging 161

Blogging How To SEO Analytics 161

Polaris

NOVEMBER 20, 2014

He also addressed the Cannes Lions International Advertising Festival. MIT invited him to participate in a summer program and UC Los Angeles offered to design a course curriculum for Caine when he’s old enough to attend college. Content Marketing' Dig deep and begin your presentation by telling a story.

Storytelling 199

Storytelling Reddit Video Creativity 199

Stuart Bruce

SEPTEMBER 23, 2015

Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

Film 60

Film Content Marketing Case Study Marketing 60

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute?

B2B 168

B2B Study Blogging Survey 168

Sword and the Script

JULY 9, 2016

Of course, and while we’ve suspected this for a long time, research proves it according to Washington Post reporter Caitlin Dewey. If you enjoyed this post, you might also like: Is Content Marketing Better than Advertising? Sharing it takes one click, reading is much harder https://t.co/j4V1meSZ4B. j4V1meSZ4B.

Content Marketing 83

Content Marketing Social Media Marketing Media 83

Sword and the Script

AUGUST 13, 2024

Should you advertise against your competitors? Concur owned 65% of the market, Brex was entering – they positioned themselves on the same level. It was created a few years ago by the security research organization Cybereason and it makes customers the heroes , which of course, they are.

Creativity 103

Creativity B2B Examples Marketing 103

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 145

How To Content Marketing Banking Advertising 145

Cision

APRIL 18, 2017

Then, I’m going to use that as a launching pad for a speech at Content Marketing World. Then, when someone Googles “blog posts,” they find at least one of those pieces of content on the first page of results. But, of course, your work has just begun. Step 5: Distribute Your Content with Paid Advertising.

Exercises 198

Exercises Google Writing Blogging 198

Prowly

FEBRUARY 13, 2025

Use advanced tools All of the above works, of course. But professional social listening tools deliver more valuable insights and help you analyze your brand awareness and marketing efforts with greater care. 4 Content engagement Take a peek at your content marketing strategy.

Measurement 104

Measurement Tools Brand Branding 104

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. Readers here know that it’s a pet topic of mine, and I eagerly replied.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. That’s what content marketing is all about.

Media Relations 124

Media Relations Media Survey Pitching 124

Sword and the Script

DECEMBER 10, 2019

5) Marketers will slow down. The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 7) Larger investments in SDRs and product marketing.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

PRSay

SEPTEMBER 21, 2018

Digital-only media — This refers to outlets with multiple staffers and advertisers that exist only online: BuzzFeed, Business Insider, Quartz, Refinery29. Other organizations’ content marketing — They have an audience and they need to keep serving them fresh, useful content. As long as they can reach people.

How To 153

How To Media Nonprofit Newspapers 153

Sword and the Script

MAY 11, 2019

Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks.

Study 161

Study Media Relations Media B2B 161

Sword and the Script

JULY 16, 2016

What marketers can and should do is lobby for budget predictability. Many businesses do one of two things: It stacks the marketing budget with deep pockets in the beginning, and then takes it back, demanding cuts over the course of the year. Here are three data intensive and thought-provoking pieces on B2B content marketing.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

DECEMBER 31, 2016

Improvements included: A thoughtful weekly roundup called Unscripted Marketing ; A re-invigorated Q&A series called Off Script ; and. Over the course of 2016, I published some 84 posts, on PR , marketing and social media. 3) The Facebook Frozen Frog and Fodder for Content Marketing. This post explains why.

Blogging 126

Blogging Content Marketing B2B Social Media 126

Cision

MAY 2, 2016

Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well.

Mobile 120

Mobile LinkedIn Facebook Google 120

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Your skill and commitment to pitching your content is the difference. So, don’t just build something and hope for the best.

Pitching 119

Pitching Strategy Film Advertising 119

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Contently - Strategy

JUNE 6, 2024

This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. When planned correctly, content marketing is still one of the most valuable investments brands can make.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Cision

APRIL 25, 2016

This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices. What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business. Conclusion.

Facebook 120

Facebook Advertising Advertising Measurement 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Firms blur lines across advertising, marketing, social media, event planning, content creation and more. This year we were especially psyched to take advantage of free online courses that really upped our game. PR firms expand service offerings. There’s virtually no such thing as a traditional PR company anymore.

YouTube 136

YouTube Video Training Survey 136

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Is it all one in the same now that marketing and PR are more interwoven? That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. SFM: Yes, exactly.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated.

Viral 123

Viral Infographics Web Content Marketing 123