Sword and the Script

JULY 20, 2021

While your content marketing strategy is your primary lead nurturing strategy, it doesn’t do you much good unless it’s easy to find. Whether it’s driving them to a pricing page to having them request a demo, it should be clear where to go next. Paid advertising. Build awareness and extend reach. Conversion points.

B2B 190

B2B Company Marketing SEO 190

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Media 113

Media Radio Television Sports 113

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level. SCHEDULE A DEMO.

Brand 100

Brand Branding Advertising Advertising 100

Critical Mention

NOVEMBER 20, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Jessica Pickering.

Tourism 157

Tourism YouTube Radio Social Media 157

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Analytics 110

Analytics Content Marketing SEO Data 110

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more.

Financial 52

Financial Content Marketing Marketing Banking 52

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica Pickering.

Trends 105

Trends YouTube Tourism Video 105

Critical Mention

AUGUST 20, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. SCHEDULE A DEMO. Senior Marketing Manager, Critical Mention. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Million and Eyes the U.S.

Software 150

Software Case Study Advertising Advertising 150

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 76

Media Advertising Advertising Measurement 76

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? The call to action in the first two blog posts directed readers to request a demo of the product.

Product Launch 85

Product Launch How To Leadership Analytics 85

Critical Mention

JANUARY 9, 2019

Using data as part of your marketing strategy can also help you improve your customer experience, using personalized ads to create even more effective tactics to reach the right audience for your organization. Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads.

Trends 108

Trends Marketing Mobile YouTube 108

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? They also know Contently gave that information to them.

Case Study 110

Case Study Marketing Study Content Marketing 110

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Radio 80

Radio Media Newspapers Sports 80

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 110

Video Marketing SEO Social Media 110

Critical Mention

OCTOBER 29, 2019

For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Radio 92

Radio Television Social Media Sports 92

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Critical Mention

JANUARY 24, 2020

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 77

Radio Media Television Social Media 77

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Take a peek into how you can transform your business by testing out our free, custom demo. SCHEDULE A DEMO.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

SEPTEMBER 21, 2018

For instance, does direct mail work, or has digital marketing rendered it obsolete? As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly.

Advertising 84

Advertising Advertising Analytics Privacy 84

Cision

OCTOBER 26, 2016

. “Cheap metrics lead to cheap content.” “Before you have a ‘content marketing strategy,’ have a ‘content’ strategy.” 8 billion will be spent on native advertising/sponsored content this year @bigal123 #PRSAICON #contentmarketing. —

Conference 120

Conference International Internal Data 120

Critical Mention

MAY 21, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

NOVEMBER 26, 2018

Staying ahead of the game in a hyper-competitive market is vital to your company’s success. Your competitors are most likely already using influencers in their marketing strategy. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. They create fresh content.

Marketing 80

Marketing SEO Advertising Advertising 80

Critical Mention

DECEMBER 2, 2018

To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. Optimize your content. Effectively optimizing your content for search engines using a keyword strategy is a critical part of your content marketing strategy. Share other bloggers’ content.

SEO 71

SEO Strategy Guidelines Social Media 71

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. If such a newsletter doesn’t exist in your niche (and you’ve done the due diligence) then there may be a sizable content marketing opportunity for you to do it. Several studies suggest businesses plan to invest in public relations in 2018.

Media 121

Media B2B Groups Conference 121

PR 20/20

OCTOBER 11, 2018

Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. The best way is to experiment with AI-powered marketing tools. So taking demos and trials of tools is a must. At the Marketing AI Institute , we’re tracking 750+ AI companies with combined funding of more than $3.7

Tools 71

Tools Marketing Enterprise Software 71

Critical Mention

NOVEMBER 13, 2019

According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Use this season to reinvent your PR strategy.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media Radio 79

Critical Mention

DECEMBER 2, 2018

Ultimately, supplying educational content on a consistent basis encourages prospects to engage with your brand in an organic way and helps build trust before you make an “ask,” increasing the likelihood that you’ll turn prospects into customers. Event marketing. Now he is a freelance journalist and develops a wide range of content.

Small Business 72

Small Business Strategy Marketing Instagram 72

Critical Mention

APRIL 19, 2019

Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace. SCHEDULE A DEMO.

Case Study 80

Case Study Social Media Video Survey 80

PR 20/20

JULY 6, 2020

In this lesson, you'll learn how Marketing Hub fits within the larger context of an inbound business, how to navigate through the different tools, and how to use the tools to set short-term productivity goals. Content Marketing : Learn what content marketing is and how to do it.

Training 72

Training How To Course Software 72

Victorious PR

APRIL 21, 2023

Through press releases, media pitches, and other PR tactics, good PR agencies can help brands secure coverage in relevant industry publications, online portals, and social media platforms, thereby increasing their visibility and credibility in the market.

Reputation 52

Reputation Advertising Advertising Education 52

Critical Mention

DECEMBER 6, 2019

Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Personalize Your Marketing Efforts. Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages.

Strategy 64

Strategy Communications Marketing Social Media 64

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more. .”

Financial 60

Financial Banking Content Marketing Writing 60

Critical Mention

DECEMBER 10, 2018

Marketers are now in a tricky situation. We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. SCHEDULE A DEMO. Sometimes it feels as if every avenue for promoting products and services has been explored. The post Is Your Brand Ready to Use Gamified Ads?

Brand 61

Brand Branding Web System 61