Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

5W PR

NOVEMBER 25, 2024

Keep the guests informed about the situation, the steps the hotel is taking to address it, and any changes to the services. Utilize social media, content marketing, and paid advertising to reach the audience and maintain the brand’s visibility. Explore targeted advertising campaigns to reach the ideal customers.

Hotels 78

Hotels Crisis Marketing Policies 78

Cision

DECEMBER 20, 2017

Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content. Provide Useful Information. Another strategy to employ involves providing users with useful information. Brainstorm Related Topics. Use Visuals. debt from sources like the U.S.

Industry 222

Industry How To Insurance Insurance 222

Cision

JULY 5, 2017

How can a brand like yours be authentic, especially in its content marketing ? . Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience. What Authentic Really Means for Your Brand. Yes, you want more customers.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. In PR, paid media is social media advertising, sponsored content, and email marketing. What is an Integrated PESO Model? Paid Media. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Content Marketing Lesson #2: Showcase stellar examples.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is content marketing? Case Studies. Which is better? They are cost-effective.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

5W PR

JANUARY 7, 2025

For example, a hotel chain operating in the Middle East might need to adjust its marketing materials to be more modest and respectful of local traditions. Translate content into local languages to ensure effective communication. This includes website content, marketing materials, and social media posts.

Hotels 78

Hotels Local Marketing Engineering 78

5W PR

OCTOBER 22, 2024

Understanding the Target Audience The cornerstone of any successful marketing campaign is a deep understanding of the target audience. This involves demographic profiling with key information such as age, gender, income level, location, and interests.

Travel 78

Travel Marketing Engineering Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

Journalism 185

Journalism Advertising Advertising SEO 185

5W PR

JANUARY 4, 2025

The website should be the central hub of all marketing efforts, providing easy access to information about the game, including screenshots, trailers, and release dates. Content marketing is another powerful tool that can help companies attract and retain potential players.

Marketing 78

Marketing Instagram Advertising Advertising 78

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

NOVEMBER 21, 2023

Many financial analysts believe advertising is an investment More financial analysts “perceive advertising as an investment (37%)” than those that believe it’s “a cost (24%).” Comment: This is an advertising association, so the question is naturally focused on advertising. That library has a quantifiable value.

Financial 174

Financial Marketing Survey B2B 174

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Smart PR means constant hard (story placement) and soft (informal) conversations. It’s not enough to just pitch stories anymore.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Sword and the Script

APRIL 30, 2024

He wrote it up in a paper published online titled, Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now. From the summary: “It might surprise you to learn that up to 95% of business clients are not in the market for many goods and services at any one time. I couldn’t agree more. >>>

B2B 159

B2B Marketing Advertising Advertising 159

Sword and the Script

JULY 9, 2016

This is typical of modern information consumption. There are adaptations of this in a number of business models – the five free articles per month on Harvard Business Review, or the limitation PayPal places on users until they verify certain types of information. ” Also see: Social Sharing Study: Likes, Beget More Likes.

Content Marketing 84

Content Marketing Social Media Marketing Media 84

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. PPC – PPC stands for Pay Per Click and is an advertising principle where advertisers pay sites like Google whenever users click on their ads.

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

FEBRUARY 6, 2018

There is something wrong with perpetuating erroneous information and dressing it up to look like journalism. Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. Trust and the Unlikely Reinvention of Advertising [UML]. You can and should run content marketing like a publisher.

Content Marketing 80

Content Marketing Marketing Journalism Financial 80

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. “We and your marketing efforts. What do you think?

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

JANUARY 21, 2016

Brand journalism is no different than content marketing. The difference between brand journalism and content marketing isn’t to be found in outputs. In contrast, content marketing seeks to: Capture and nurture interest; Generate leads and conversions; and. The first begins with a marketer’s mindset.

Journalism 120

Journalism Brand Branding Content Marketing 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Shift Communications

SEPTEMBER 17, 2014

Use this information to cater your posts and content to your audience. By using paid advertising, you can target a specific audience to boost readership and gain followers. Marketing Coordinator. Blogging Content Marketing Metrics blogging building audience'

Blogging 161

Blogging How To SEO Analytics 161

Cision

JANUARY 19, 2016

ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content. Marketing with compelling content gives us an opportunity to be found, build an audience and turn that audience into loyal subscribers who know, like and trust us.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Polaris

NOVEMBER 20, 2014

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. He also addressed the Cannes Lions International Advertising Festival. Content Marketing' Struck by Caine’s inventiveness, he decided to make a video about the arcade. to visit and play in Caine’s Arcade.

Storytelling 199

Storytelling Reddit Video Creativity 199

Sword and the Script

FEBRUARY 16, 2021

Overall, respondents indicated “my employer” was the most believable source of information. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Golden Rules for Building Trust through Content.

Government 152

Government Survey Ethics Media 152

Sword and the Script

JULY 20, 2021

This means you need to provide valuable information and make a good first impression long before your buyer contacts your team – or even knows who you are. Creating content that addresses the buyer’s questions at each stage of the funnel will keep your brand top-of-mind without being pushy. Pricing information. Paid advertising.

B2B 190

B2B Company Marketing SEO 190

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.”

Pitching 174

Pitching Journalism Video Advertising 174

Cision

OCTOBER 10, 2017

PR Newswire is a tool that allows you to distribute press releases and other content to a huge network of influencers and decision-makers. You can quickly uncover and understand what topics are of most interest to your target audience, which you can then use to inform future content creation. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Sword and the Script

AUGUST 13, 2024

Should you advertise against your competitors? Concur owned 65% of the market, Brex was entering – they positioned themselves on the same level. Doing so would tip your hand to bad actors, who could potentially use such information to facilitate illicit activities. Blogging is still a huge part of its marketing machine.

Creativity 103

Creativity B2B Examples Marketing 103

Cision

JANUARY 5, 2016

Gone are the days of pushing your brand’s message to your audience through traditional advertising. When journalists tell stories, their main goal is to inform. Through storytelling, you inform your audience about your brand. Don’t fall back into old advertising habits though. The answer is brand journalism.

Journalism 120

Journalism Brand Branding Storytelling 120

Sword and the Script

OCTOBER 20, 2020

If you enjoyed this post, you might also like : Why Content Marketing and Public Relations Need Each Other Image credit: Photo by bady abbas on Unsplash The post 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm appeared first on Sword and the Script. I may add or remove resources over time.

Resources 148

Resources Publicity Reddit Interviews 148

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. 1) Content basics and prospect maturity. the groundbreaking ceremony.

Content Marketing 68

Content Marketing Marketing Real Estate B2B 68

Cision

APRIL 18, 2017

Then, I’m going to use that as a launching pad for a speech at Content Marketing World. That owned content also gives the journalist a sneak peek of the depth of information and the point-of-view your executive has to offer. Step 5: Distribute Your Content with Paid Advertising. Your work isn’t done yet.

Exercises 198

Exercises Google Writing Blogging 198

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147