Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

MARCH 10, 2019

A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. Media Relations is Hard and Getting Harder. content marketing (64%).

Survey 118

Survey Media Relations Corporate Communications 118

Deirdre Breakenridge

MAY 8, 2017

Digital marketing and social media closely followed in the rankings of importance, with traditional marketing next. Lowest ranked were digital and traditional advertising. No doubt, the perception of traditional advertising would have been different a decade ago. It’s seen as far more than media relations.

Agency 223

Agency Survey Social Media SEO 223

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective. Planning Content.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. A well-crafted, integrated PR/content marketing plan can create dialogue and engagement with clients and customers.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? There are a few benefits I’d add to that: a) Media relations.

Content Marketing 86

Content Marketing Marketing Comparison Measurement 86

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

What does this mean for digital advertising? How can marketers cope? A Call To Action, or CTA, can exist in nearly any type of content but it’s worth calling out because it is essential to achieving content marketing goals. What does it do for publishers? Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

Cision

APRIL 18, 2017

Then, I’m going to use that as a launching pad for a speech at Content Marketing World. While at the conference, I’m going to do several media interviews that link to that original blog post. Step 4: Amplify Your Content with Media Relations. Step 5: Distribute Your Content with Paid Advertising.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 5.

B2B 169

B2B Blogging Study Survey 169

PRSay

SEPTEMBER 21, 2018

Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Digital-only media — This refers to outlets with multiple staffers and advertisers that exist only online: BuzzFeed, Business Insider, Quartz, Refinery29. As long as they can reach people.

How To 153

How To Media Nonprofit Newspapers 153

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. The implications for PR and media relations? Alternatives to advertising. The issue is a battle of perceptions.

Trends 120

Trends Software Advertising Advertising 120

Landis PR

NOVEMBER 4, 2024

Image courtesy of Pixabay By Brianne Miller In today’s fast-paced digital world, staying current with media relations and PR trends is essential for communications professionals. Each episode features conversations with international PR leaders who share their experiences navigating complex campaigns across different markets.

Storytelling 52

Storytelling Analytics Leadership Trends 52

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Your skill and commitment to pitching your content is the difference. Get more media pitching knowledge from Michael Smart here.

Pitching 120

Pitching Strategy Film Advertising 120

Sword and the Script

OCTOBER 20, 2020

Should the Public Relations Report to the CEO or CMO? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? . * * * Have a public relations resource you’d like me to check out and consider listing?

Resources 148

Resources Publicity Reddit Interviews 148

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . I’m not here to bash advertising or LinkedIn. billion in 2022 and grow to $4.56

B2B 91

B2B Marketing LinkedIn Content Marketing 91

Cision

APRIL 20, 2015

PR no longer is a press release or media relations business. We use a wide range of content and activities to communicate our messages and reach our target audiences. We generally rely upon three content types: Owned. We then consider how, when and where to publish and promote the content and activities.

Media 120

Media Content Marketing Infographics Fashion 120

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. This idea makes sense.

Data 159

Data Media Software Viral 159

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 4) The composition of marketing spending is changing.

Survey 107

Survey Marketing B2B Content Marketing 107

Onclusive

DECEMBER 17, 2018

Tae Hea Nahm of Storm Ventures, an early investor in Marketo, shared, “I see significant parallels between how companies like Marketo and others took marketing to a new level based on data and analytics and what AirPR is doing for PR and the communication function.”.

Analytics 150

Analytics Data Big Data Technology 150

Cision

OCTOBER 19, 2017

Consistency across both sales and marketing makes for stronger branding and attracts better results. Also, pay-per-click ads will be easier to create for your advertising experts once you have identified the keywords that you want to be known for. You can also track results for keywords you use in your paid advertising.

Brand 208

Brand Branding How To SEO 208

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. Notice none of them cited a wire service.

Survey 114

Survey Industry Leadership Study 114

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. Paid media fuels earned media. You buy some advertising and magically you also start getting coverage. Paid media for earned media purposes.

Pitching 115

Pitching Media Relations Survey Advertising 115

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Public Relations is Not Media Relations. In the least.

Media Relations 93

Media Relations Advertising Advertising Content Marketing 93

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Finally, 2024 also brings another U.S.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. 1) Advertisers looking to invest in PR. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR.

B2B 102

B2B Media Survey Advertising 102

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Million and Eyes the U.S.

Software 150

Software Case Study Advertising Advertising 150

5W PR

FEBRUARY 17, 2020

Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content. Marketing through email, newsletters, or any other direct to consumer or direct-to-list operations also falls under owned media, because the brand controls the content being sent.

Media 103

Media Print Advertising Advertising 103

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Firms blur lines across advertising, marketing, social media, event planning, content creation and more. We are convinced that our clients value a firm with experts in multi-media content creation, brilliant social media strategists and who can knock a media event out of the park.

YouTube 136

YouTube Video Training Survey 136

5W PR

OCTOBER 9, 2024

PR professionals collaborate with media outlets, influencers, and key stakeholders to disseminate positive messages about a brand. Key activities in PR include media relations, which involves establishing relationships with journalists and securing media placements.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Critical Mention

FEBRUARY 4, 2020

Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. Finn Partners is a global integrated marketing agency that provides lasting results to its clients. With no boundaries, everyone wins. Work hard play nice. Create a best place to work. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. I want to advocate for paid social and specifically as part of a media relations program. 1) Use paid social to support media pitching.

B2B 83

B2B Facebook Advertising Advertising 83

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. If you are going to invest, then you want to get the most out of it. Give our services a try.

Media 121

Media B2B Groups Conference 121

Sword and the Script

MARCH 25, 2017

Why Content Marketing and Public Relations Need Each Other. PR Briefing: Summarizing 3 Recent Public Relations Studies. PR is the Best Kept Secret in Effective Content Marketing. If you enjoyed this post, you might also like: Media Relations: Proven Ways to Get More Out of It. Talk to Us!

Publicity 87

Publicity Crisis Construction Study 87