Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. The FTC suggests that marketers could flag Twitter ads by including “Ad:” (three characters) at the beginning of the post or the word “sponsored” (nine characters).

Guidelines 168

Guidelines Employee Training Social Media 168

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. They talk about it constantly, during networking events with media and influencers, on Twitter, and more.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Sword and the Script

JULY 9, 2016

There’s a new gimmick in the effort to gain Twitter followers that goes like this: perform searches for keywords and hashtags on topics of interest and then go about “liking” as many of these posts as possible in the hopes that some people will follow you back. Why then, does marketing need more white papers, landing pages and registrations?

Content Marketing 84

Content Marketing Social Media Marketing Media 84

5W PR

JANUARY 4, 2025

The website should be the central hub of all marketing efforts, providing easy access to information about the game, including screenshots, trailers, and release dates. Content marketing is another powerful tool that can help companies attract and retain potential players.

Marketing 78

Marketing Instagram Advertising Advertising 78

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native advertising shows similar growth for many of the same reasons. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. Augment owned content.

Video 120

Video YouTube Mobile Advertising 120

Cision

AUGUST 2, 2017

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing. She can contribute expert content on your blog.

Energy 238

Energy Writing Instagram Blogging 238

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. Journalists value news releases and want brands to provide high quality content. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Branding Brand Video 266

Shift Communications

SEPTEMBER 17, 2014

Once your content is established and SEO is in check, the next step is to share. Facebook and Twitter have great audience insight and analytics tools that can show you which fans are engaging with your brand in addition to a post-level analysis of impressions and engagements. Marketing Coordinator. Not sure who your audience is?

Blogging 161

Blogging How To SEO Analytics 161

5W PR

MARCH 8, 2025

Instagram works well for lifestyle content, while Twitter enables real-time event engagement. Share insights from recent events and engage with other speakers’ content. Creating High-Impact Content Content marketing establishes authority and keeps you visible between speaking engagements.

Branding 78

Branding Brand LinkedIn Case Study 78

Sword and the Script

APRIL 30, 2024

He’s obviously got street cred and I’ve been following him for a while on LinkedIn and Twitter because I can learn from him. He wrote it up in a paper published online titled, Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now.

B2B 159

B2B Marketing Advertising Advertising 159

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Cision

APRIL 18, 2017

Then, I’m going to use that as a launching pad for a speech at Content Marketing World. That owned content also gives the journalist a sneak peek of the depth of information and the point-of-view your executive has to offer. Step 5: Distribute Your Content with Paid Advertising. Your work isn’t done yet.

Exercises 198

Exercises Google Writing Blogging 198

Deirdre Breakenridge

MAY 5, 2016

What role should PR practitioners play in areas such as content marketing? What role should advertising have in social? What are the common ground opportunities for digital marketing and public relations? What sort of “turf battles” challenge the ideal Integrated Marcom structure? Is PR Right for me?”

Community 150

Community Technology LinkedIn Advertising 150

Cision

OCTOBER 10, 2017

Because blocking many kinds of advertisements through browser-based tools is a common practice nowadays, it’s essential to feed content to your users in a way that comes across more naturally — through influencer marketing. Influencer Distribution. The COVERGIRL ad I previously mentioned is an example of this.

Strategy 251

Strategy Case Study Instagram Print 251

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Survey Finds Improving Optimism in Content Marketing. The Psychology of More in Content Marketing and Social Media [UML]. See these 7 services that deliver B2B results.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. People want to believe the marketing they see is authentic, while also relating to the influencers and platforms doing the amplifying.

Viral 154

Viral How To Advertising Advertising 154

Sword and the Script

MAY 11, 2019

Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks.

Study 162

Study Media Relations Media B2B 162

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Are they part and parcel of your content marketing strategy? Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

FEBRUARY 6, 2015

Twitter released its Q4 results, and the bird’s flown into rough skies. per user: With numbers like that, why would we say that Twitter’s numbers are in trouble? Twitter’s slowed growth in user acquisition is something CEO Dick Costolo attributed partly to trolling and bullying. What’s in store for Twitter?

Twitter 60

Twitter Mobile Video Advertising 60

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.”

Pitching 174

Pitching Journalism Video Advertising 174

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. You’ll extend your reach to highly engaged audiences . Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Monitor conversations across Twitter, Facebook, Instagram, LinkedIn, YouTube, Glassdoor, Yelp and more. cision.com.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Stephen Waddington

MAY 9, 2017

Speculation on Twitter around the General Election and Prince Phillip’s retirement led to rumours and unverified reports. Twitter has said that it has no plans to address the issue and that the community quickly self corrects. Crowdsourced project aims to scrutinise political advertising. We’ve lost our patience.

Conference 108

Conference Ethics Advertising Advertising 108

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. For example, I have had similar observations about LinkedIn – as have many other marketers. Twitter is also cranking down the filters, and just like Facebook did, it’s doing it a little bit at a time.

Social Media 131

Social Media Branding Brand Media 131

ReimaginePR

AUGUST 29, 2016

Get Started on Twitter. If You’re Just Getting Started: Twitter is known as the water cooler of social media. But the value of Twitter is that you can get a lot of exposure by following the right people and producing share-worthy content. On Twitter, it’s a good idea to follow a lot of people. Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. Because of this, we don’t have that traditional sales/marketing funnel.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . I’m not here to bash advertising or LinkedIn. Both have a deserved place in the marketing mix.

B2B 91

B2B Marketing LinkedIn Content Marketing 91

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Promote your ebook often on Twitter and Pinterest. And perceptually, it has more weight than a regular blog post. Here’s a printable checklist for creating your ebook.

eBook 219

eBook How To Writing Community 219

Cision

FEBRUARY 25, 2016

Today’s constant flow of content is creating a problem for Fortune 500 companies. Yet, only 37 percent of marketers say they have a documented content marketing strategy. Spokes: The places where you share your content. Deliver relevant content. Is your organization headed toward failure without one?

Pinterest 120

Pinterest Enterprise Strategy Advertising 120