Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level. SCHEDULE A DEMO.

Brand 100

Brand Branding Advertising Advertising 100

Flack's Revenge

DECEMBER 10, 2015

That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. I saw five demos, and they were all interesting. Most had experienced teams and investors and/or corporate backers. There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality.

Journalism 120

Journalism Local Data Mobile 120

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If you’re thinking the medium is best suited to advertising, think again. Put a twist on the traditional product demo with a series of how-to snaps. Although most people associate Snapchat product demos with makeup, there are many other products that work well on the platform. Take product how-tos to the next level.

Video 120

Video B2B B2C Survey 120

Critical Mention

AUGUST 20, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla Osorio.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 150

Software Case Study Advertising Advertising 150

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity.

Media 76

Media Advertising Advertising Measurement 76

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. “We are bombarded with information. Our attention is constantly under attack.

Storytelling 120

Storytelling Skype Energy Software 120

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. Whenever you ride an elevator in a fancy corporate building, Captivate is one of the providers that serve up video content. Anyone that fills up their tank is a captive audience. So, what’s new?

Software 154

Software Analytics Technology Video 154

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Radio 80

Radio Media Newspapers Sports 80

Critical Mention

OCTOBER 29, 2019

For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

MAY 21, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla Osorio.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

NOVEMBER 13, 2019

According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Use this season to reinvent your PR strategy.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.

Agency 79

Agency Marketing Media Radio 79

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. Weaving relevant shares is an effective way to illustrate the value of a corporate blog and weave qualitative measures into quantitative reporting. 3) Quality.

B2B 77

B2B Measurement Blogging Community 77

Critical Mention

NOVEMBER 18, 2018

Raising money for a women’s shelter in Chicago so it could keep its doors open and setting a world record for online mentions, resulting in corporate donations to a cancer charity are near and dear to my heart. SCHEDULE A DEMO.

Interviews 80

Interviews Strategy Social Media Digital PR 80

PR 20/20

OCTOBER 11, 2018

So taking demos and trials of tools is a must. Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. But there are a lot of vendors out there. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Critical Mention

DECEMBER 6, 2019

Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Strategy 64

Strategy Communications Marketing Social Media 64

Sword and the Script

AUGUST 13, 2019

Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). based provider of briefings for corporate and government executives, for $71.8 9) June 19, 2017: Capital Acquisition Corporation III. 4) October 22, 2014: Gorkana. Source: DOJ , About Us – Agility PR Solutions ).

Technology 14

Technology Company Software Marketing 14

Sword and the Script

JANUARY 17, 2023

Products: media monitoring & reporting, media outreach, short video demo. Blog: Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]. This often includes both video and audio – and can include both news monitoring and advertising performance monitoring.

Technology 95

Technology Software Resources Pitching 95

Sword and the Script

AUGUST 6, 2019

A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients. Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. How does that work?

Marketing 70

Marketing Pitching Corporate Technology 70

Contently - Strategy

OCTOBER 24, 2019

You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. But building an engaged email audience takes a great deal of time.

Financial 61

Financial Banking Content Marketing Writing 61

Contently - Strategy

FEBRUARY 12, 2024

You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign. The best email newsletters launch a new content offering to reach new audiences For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation.

Financial 52

Financial Content Marketing Marketing Banking 52

Sword and the Script

JULY 2, 2019

For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up. According to the firm’s latest State of Creative Hiring data, 75 percent of advertising and marketing hiring decision makers anticipate expanding their teams in the second half of 2019, up from 60 percent six months ago.

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Do we really want that?

Blogging 80

Blogging Twitter Facebook Measurement 80

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. How about the communication for your next corporate event? In the earlier example, maybe one or two people are enough to test a new media outreach workflow for your corporate event. Use your time wisely.

How To 60

How To Software System Employee 60

OnePitch

MAY 12, 2022

Important tip: if you’re a blatant advertisement for your company, you’ll never be invited back. Having a demo tape to show how compelling a speaker you are will put you above the rest when they are choosing to book for an upcoming segment. Give me some background context on what’s happening and why it’s important.

Strategy 52

Strategy Interviews Pitching Energy 52

Contently - Strategy

FEBRUARY 1, 2019

What’s very clear is that today’s kids and teenagers—the target demo of the future—have a unique relationship to content. That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent.

YouTube 112

YouTube Instagram Ethics Film 112

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113

Media Radio Television Sports 113

Sword and the Script

JANUARY 7, 2025

If its not obvious, its because the CFO controls the corporate purse strings. ROAS gets the C-suite focused on advertising channels. And the impact that gets lost in the microfocus on ad spend (its the marketing department, not the advertising department). Why do marcom folks need alignment with the CFO?

Measurement 173

Measurement Marketing B2B Survey 173

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Marketing be nimble.

Marketing 198

Marketing Employee Content Marketing Media Training 198