The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Twitter is an essential commodity that benefits the State Department, Open Source Intelligence (NSA, NRO, CIA, FBI), and Corporate Intelligence (NASDAQ, DOW, etc). It could just mean corporate raiding. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. The result was an all-boats-rise in the advertising market. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. Step 5: Distribute Your Content with Paid Advertising. Cool, right? Your work isn’t done yet.

Exercises 198

Exercises Google Writing Blogging 198

5W PR

JANUARY 31, 2025

Research from the Institute of Practitioners in Advertising found that purely emotional campaigns performed twice as well as rational ones and delivered substantially better long-term effects. Real people facing real challenges resonate more deeply than polished corporate messaging. The key lies in authenticity.

Storytelling 78

Storytelling Branding Brand Sports 78

Melissa Agnes

AUGUST 14, 2014

Side note: I understand that Google is not a “qualified” part of the academic’s research, which I find interesting considering that it could help immensely in identifying the necessary variables for said research. How can you draw a conclusion from Facebook engagement without considering all impacting variables?

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. What have we seen?

Creativity 156

Creativity Meeting Advertising Advertising 156

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. Corporate Reputation ). Brands in Politics ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. CTV ad spend alone will rise to $7 billion by year’s end.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Business Wire

FEBRUARY 2, 2018

Increase your budgets with FB Advertising It is no secret that Facebook is a giant advertising network and that this move was designed to not only make users happier, but to increase Facebook’s overall revenues where brands must pay to garner eyeballs on their content. Implementation Tip! Human shares beat social algorithms!

Facebook 181

Facebook Community Advertising Advertising 181

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

MAY 22, 2017

Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. Most shopping trips today start with Google. Boosting message resonance. Yet, I’d argue that it has a strong impact on the brands attached.

Branding 185

Branding Brand Marketing Wireless 185

PRSay

MARCH 11, 2019

” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too.

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 106

Publicity Media Advertising Advertising 106

Sword and the Script

JANUARY 19, 2021

If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Integration with Google Analytics for referrals. Google Analytics (GA) can tell PR how much referral traffic is coming from earned media mentions.

Technology 173

Technology Publicity Software Pitching 173

Stern + Associates

JUNE 25, 2014

Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. Another buzzword swarming around this year is “native advertising.” Online advertising platforms can include search and display advertising (i.e.

Leadership 103

Leadership Strategy Energy Advertising 103

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Real corporate social responsibility is behaving in a social responsible way.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

What was her corporate communications team thinking? Now the bank is clawing its way back into the public’s good graces beginning with folksy new advertising. Google and Facebook struggle with fake news. Google, Facebook and other top sites face a public backlash over the role fake content might have played in the U.S.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ . ~ Jason Brown , Principal, PublicCity PR. Social media breakup. Fast-vertising.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Cision

AUGUST 17, 2015

Buyable Pins are currently limited to iOS apps , and a few corporate and e-commerce platforms but are expected to expand in the future. Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Pinterest is engineered for (native) discovery. Pinterest has trends, too.

Pinterest 120

Pinterest Banking Mobile Trends 120

Marketwired

DECEMBER 9, 2015

The days of loading your press releases and other PR materials with keywords and backlinks so they rise to the top of Google search results are over. In 2011 Google launched Panda, a change in Google’s ranking algorithm that scores websites based on the quality of their content and their overall user experience.

SEO 60

SEO Pinterest Google Engineering 60

Cision

MAY 2, 2016

Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. Native advertise through a third-party. Google Accelerated Mobile Pages. Twitter Advertising (@TwitterAds) November 8, 2013.

Mobile 120

Mobile LinkedIn Facebook Google 120

Buzzstream

DECEMBER 30, 2024

In our newsjacking guide, I recommend finding your news using the following: Google Trends Trending hashtags on social channels News sites (both general and industry-specific) Industry newsletters Google Alerts or Talkwalker alerts Google Trends has become particularly useful lately with its update on the Trending Now tool.

Pitching 62

Pitching Trends Google Data 62

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Promoting your site on Google Ads can be a great way to boost clicks and site traffic. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Start by establishing your organization’s budget.

Branding 100

Branding Brand Advertising Advertising 100

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Debates/discussions on Google+ Hangouts , and live chats on Facebook or Twitter have become new promotional trends. reading and traveling.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Waxing UnLyrical

AUGUST 22, 2012

Lots of reasons for that, put forward by people much smarterthan I, which you can easily read about via a Google search. Google had figured out how to be a profitable company before opening itself up to being controlled by people that have no idea what the company is about. It can’t do that as a public corporation.

Privacy 87

Privacy Facebook Google Social Media 87

Sword and the Script

DECEMBER 31, 2016

6) Survey says PR Best Positioned to Manage Corporate Social Media. Even if you pay for advertising space or promotion, business communications today is a loop. 6) Google Hangs Up on Popups and Hangouts [UML]. Google is making the word “interstitials” a household word. PR is the best-kept secret in content marketing.

Blogging 127

Blogging Content Marketing B2B Social Media 127

Waxing UnLyrical

FEBRUARY 24, 2014

Facebook Advertising on a Small Budget. Why: Exposure, funding for advertising, and creating a strong network are just a few challenges that entrepreneurs face. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The Benefits of Becoming a Guest Blogger.

Small Business 81

Small Business Advertising Advertising Facebook 81

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. This is why Google requires links sent through these services to be marked “no-follow.” Million and Eyes the U.S.

Software 150

Software Case Study Advertising Advertising 150

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Cision

APRIL 13, 2016

This is a new David and Goliath scenario for the business community, and unless corporations are willing to confront the reality that the people who don’t like them are much more vocal than the everyday consumers who buy their products, they are going to be experiencing chronic headaches on a daily basis. Google “Microsoft Nazi robot.”

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. A lot has been made about Google’s upcoming push to include mobile usability prominently in their algorithm.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Waxing UnLyrical

DECEMBER 20, 2012

Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. The Page will show up in Google search results. He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing.

Community 101

Community Facebook How To Web 101

Waxing UnLyrical

MARCH 11, 2013

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. CPM IS an advertising metric, comparison WILL be made #measurepr. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Handbook 90

Handbook Comparison Advertising Advertising 90