Stephen Waddington

JANUARY 27, 2019

There are powerful insights for internal and corporate communication. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook. It's a must read for anyone working in PR. Read my analysis for the #FuturePRoofed community. ??

Handbook 60

Handbook Instagram Government Community 60

Ethical Voices

AUGUST 29, 2022

If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.” It goes to help pay for the advertising, everybody chips in. You hear all the time in PR circles that we must be the conscience of the corporate world.

Ethics 92

Ethics Groups Handbook Education 92

Waxing UnLyrical

MARCH 11, 2013

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. CPM IS an advertising metric, comparison WILL be made #measurepr. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Handbook 89

Handbook Comparison Advertising Advertising 89

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation. publicity and advertising.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation. publicity and advertising.

Community 40

Community Employee Local Groups 40

PR Conversations

JULY 14, 2016

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40

Ethics Guidelines Handbook Local 40