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The Essential Role Of Public Relations For Doctors

The Hoyt Organization

It is common knowledge that PR is a huge factor in corporations and enterprises. Even a private practitioner can enjoy several benefits by enlisting the services of a small business PR agency. Like any other brand on the market, it must be advertised to the right audience to be a success.

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How to Leverage Emotions to Boost Digital PR

Cision

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. As a PR pro, you must have heard a thousand times about emotional storytelling. Humanize Your Brand.

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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Corporate citizens need to be the change they want to see. Automobile companies (and the military) are the largest advertisers on television. ACL, Planned Parented hood and four million people marched after Trump was indoctrinated.

Report 225
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The Essential Components of Your Video Marketing Strategy

ReimaginePR

It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. And while over 40% of small businesses use Facebook to market their products, less than 10% use YouTube. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect.

Video 120
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Artificial Endorsers

Mindful Marketing

based start-up of ‘engineers, storytellers, and dreamers’ who claim to specialize in artificial intelligence and robotics.” Virtually influencers also can be precisely controlled to do and say exactly what advertisers desire, ‘on- and off-camera.’

Ethics 70
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Look for an explosion of in-person events as businesses try to get back on track.

Marketing 172
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As Salaries Rise, PR Firm Fees Per Billable Hour Fall

Sword and the Script

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. The advertising pitch today has transition to a talk about storytelling.

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