Remove Advertising Remove Corporate Remove Small Business Remove Technology
article thumbnail

Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Rallying around small business. Self-serving?

Branding 284
article thumbnail

How to Leverage Emotions to Boost Digital PR

Cision

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

From major corporations, to airlines and hospitals, data protection is paramount. Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . Cyber attacks are on the rise across the globe. Building better public relations will impact that bottom line. PR tips for cybersecurity companies.

Company 213
article thumbnail

Guest Post: How Twitter Became My Platform of Choice

Deirdre Breakenridge

With technology impacting most industries, it’s likely things have changed since then. We’re intimidated by technology, and are convinced that younger people are the only ones who can use social media. It took a year, but I joined a full-service advertising and public relations agency. I started my career at General Electric.

Twitter 208
article thumbnail

Reputation Risk Insurance: Exercise Your Protection

Reputation Us

Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”. The proliferation of data, technology and automation has transformed the composition of companies’ assets. “The Recognizing The Big Risk.

article thumbnail

7 Ways to Know if You Are a Public Relations Pro or Piker

ISEBOX

Solid communications professionals coordinate with the marketing and sales team to discuss how their public relations strategy is going to fit in to the corporate strategy. A pro will continually look at new technologies like MuckRack, ISEBOX or Outbrain to determine the best way to get the RIGHT people to read their story.

article thumbnail

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

About half of businesses outsource some content marketing. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising.