Cision

NOVEMBER 6, 2015

Some quick statistics: Millennials turn to YouTube for instructions. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? Are your videos mobile-friendly?

Video 120

Video Trends YouTube Television 120

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Video Marketing on YouTube. Why YouTube? SEO Benefits.

Video 120

Video Strategy YouTube Marketing 120

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. It settled with the FTC and in this case the (presumed) ultimate advertiser, Microsoft, was not found culpable. It even generated positive coverage in marketing media. Intellectual Property.

Marketing 120

Marketing Advertising Advertising Measurement 120

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. The humor and clever concept of the campaign were its strongest assets.

Examples 104

Examples How To Product Launch Print 104

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. In corporate America, what gets measured gets funded,” said Raskopf, referring to the 3 million hits on the video. “You Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

Mindful Marketing

OCTOBER 5, 2019

Today’s online influencer marketing makes it difficult even for adults to connect the dots between product users and corporate sponsors. billion views on his YouTube channel Ryan Toy Review. However, Ryan’s YouTube channel is just part of his ever-expanding commercial influence.

YouTube 81

YouTube Television Advertising Advertising 81

Communications Conversations

NOVEMBER 1, 2017

Army blog, one of the early and powerful case studies for transparency and authenticity in “corporate” blogging, and a case study I remember well from the early days. YouTube was just two years old! On the brand side, social media has become just another advertising vehicle, in many ways. And to do harm.

SMB 99

SMB Social Media Case Study Marketing 99

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. A YouTube video doesn’t get a lot of traction relative to others on your channel (or relative to a competitor’s channel). I re-wrote the article.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Marketwired

DECEMBER 9, 2015

Unique content and user experience with backlinks to reputable websites are pushed to the top, while websites full of duplicate content, high advertising-to-content ratios and thin- or low-quality content are buried to the point they never make it to Google’s front page. This is a major problem for press releases.

SEO 60

SEO Pinterest Google Engineering 60

PR for Anyone

JANUARY 28, 2024

You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues. Together, Christina and Erica explore the hurdles faced by these women, shedding light on the unfortunate trend of some being edged out of corporate roles.

Employee 130

Employee Policies Creativity Company 130

Cision

JUNE 29, 2015

Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. Marketers, in turn, advertise in the publication that attracts their desired audience. Jeremy Bamidele is a corporate communications specialist, publicist, and journalist based out of Los Angeles, CA.

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

OCTOBER 17, 2011

200,000 YouTube views in one week. Together with our Marketing, Brand and Corporate Affairs teams, we developed a thorough plan to ensure our message and approach was consistent across all channels for the campaign. The campaign has brought our brand voice to life in a tangible way through our Twitter, Facebook and YouTube channels.

Publicity 93

Publicity Banking YouTube Social Media 93

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. I mean seriously? I am not so sure and I have a bit of a theory.

YouTube 28

YouTube Advertising Advertising Television 28

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level.

Brand 100

Brand Branding Advertising Advertising 100

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. It’s an issue that is quickly rising up the corporate agenda. It’s a theme that Topi? billion in 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 6, 2020

Tiffany Hsu , an advertising and marketing reporter for The New York Times , has a balanced piece. Here’s the full article: Corporate Voices Get Behind ‘Black Lives Matter’ Cause. The case for speaking out. There are elements in her story that could be interpreted as both for and against speaking out.

Brand 98

Brand Branding Fashion YouTube 98

Waxing UnLyrical

APRIL 25, 2012

Online and offline PR can (and should) go in sync and, for a particular campaign like this, engaging the audience through Twitter/Facebook/YouTube could have taken the campaign to a different level altogether. And this is where platforms like Twitter/Facebook/YouTube come into play. Either way, I’d love to hear your opinion.

Energy 64

Energy YouTube Twitter Facebook 64

MaccaPR

DECEMBER 19, 2019

views and was watched more than 7 million times on YouTube. So what lessons can marketers and corporate communicators learn from Peloton’s campaign? joining the presidential race and running on the single issue platform to jail everyone involved in the pitching, scripting, acting, shooting and approval of the Peloton ad.”.

Marketing 107

Marketing Exercises YouTube Consumer 107

Shift Communications

FEBRUARY 14, 2022

Spreading advertising dollars over several influencers that cover a diverse range of people can result in an ROI that’s just as good — if not better than — putting all your eggs in one basket. Purpose-Driven Corporate Social Responsibility and Advocacy Campaigns. In 2021, we began to see brands step away from the status quo.

Trends 78

Trends Marketing Consumer Community 78

Bianchi Biz Blog

SEPTEMBER 5, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Marketing 100

Marketing Radio Automotive Television 100

Mark My Words

MARCH 21, 2017

As Martin Sorrell has pointed out recently Facebook and Google account for over 75% of digital advertising. Clearly Facebook and Google-owned Youtube are used in different ways to traditional media and the scale of moderating is enormous. Havas has also frozen its Youtube ad spend, citing similar fears. This may be changing.

Social Media 60

Social Media YouTube Google Media 60

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Communications Conversations

APRIL 17, 2015

But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. So, if they put a lot of time and effort into creating video content, they want that video content to then live on their YouTube channel where people can like, comment and share it.

Brand 60

Brand Branding Product Launch Video 60

Sword and the Script

SEPTEMBER 14, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and. 1% said SnapChat. Reporters review business social media profiles. Reporters say Twitter tops Facebook.

Survey 88

Survey Media Relations Report Media 88

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. Within its first week the youtube has been viewed over 600,000 times and it’s been picked up by the Mail Online.

Film 60

Film Television YouTube Video 60

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets.

Journalism 48

Journalism Advertising Advertising Google 48

PR Conversations

JULY 24, 2014

Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.). Jiamin Ren’s post for PR Conversations is based on her submitted capstone paper for the New York University master’s degree program in Public Relations and Corporate Communications. 2] Shen Fu’en ???

Marketing 87

Marketing Communications Video Reputation 87

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). These four categories correspond roughly to the areas of advertising, PR, marketing, and sales.

Pitching 60

Pitching eBook Advertising Advertising 60

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. The global population of the world is 7.7 billion people. billion are connected by mobile phone.

Publicity 79

Publicity Community Pinterest Reputation 79

Mark My Words

JUNE 15, 2018

The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. So many people draw their, their references from tin-foiled hat lunatics on YouTube. I don’t see standards improving; I see standards degrading.

Policies 60

Policies Industry Newspapers Interviews 60

MaccaPR

JANUARY 11, 2016

advertising, PR and marketing managers are African-American? Please don't let your brand succumb to scandals in 2016 ; protect your image by reading this counsel from Minneapolis sports and entertainment attorney Lee Hutton and Los Angeles-based corporate security and personal protection expert Elijah Shaw. percent of U.S. Absolutely.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Share Tweet Share. What is Earned Media? Earned Media is comprised of coverage that comes from a variety of sources and mediums.

Radio 80

Radio Media Newspapers Sports 80

Sword and the Script

NOVEMBER 3, 2015

Though logging of billable hours doesn’t apply, the same fundamental value question is true on the corporate side of the table. For example, every week on Friday, I like to publish a “Friday Share” post that reviews a relevant industry infographic, SlideShare presentation or YouTube video that I’ve identified during daily reading.

Industry 60

Industry Pitching Twitter Survey 60

Konnect Agency

MAY 17, 2023

They are also extremely discerning when it comes to marketing messages, and are more likely to trust recommendations from influencers than traditional advertising. Instagram, YouTube, and TikTok are the top social media apps among Gen Z, according to Hubspot. Notable clients include St.

Agency 52

Agency Marketing YouTube Video 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. How to Implement Social Media Strategies for Ecommerce in 2024 1.

Social Media 87

Social Media Media Mobile SEO 87

Critical Mention

OCTOBER 29, 2019

For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. Another must-have trait PR pros should have is the ability to think strategically when faced with sudden changes.

Radio 92

Radio Television Social Media Sports 92