ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Events like Advertising Week, AdExchanger Programmatic I/O, to Cannes are all great opportunities for PR to gain extra exposure for executives. . The acronyms alone are daunting.

Conference 319

Conference Privacy Twitter Leadership 319

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

PR Fuel

NOVEMBER 11, 2021

Every enterprise needs to create a brand around which business advertisements will revolve. Another popular way of marketing your brand is through advertising. To use both business press releases and advertisements effectively, you need to understand how the two differ. What Is Advertising? billion in 2021.

Advertising 105

Advertising Advertising Writing Product Launch 105

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. One term I heard a lot in my PR course was “media gatekeepers” and how to attract them, but it was mostly explained through press releases and how to write killer hooks. How to pitch media.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Of course the PR folks at Edelman had some advice for the prominent tech companies whose reputations are now suffering. We’ve heard this before, of course. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. Can Better PR Solve Tech’s Reputation Problem?

Reputation 305

Reputation Privacy Data Advertising 305

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 86

Advertising Advertising Ethics Fashion 86

ImPRessions - Crenshaw Communications

JUNE 28, 2022

In the advertising world, that may mean the company isn’t part of a consulting firm. Size and overhead matter, of course, but there are other factors, including how an agency sets its fees, how it bills, and how efficiently the team produces good work. For PR firms, independence can mean subtly different things. .”

Agency 351

Agency Creativity Corporate International 351

5W PR

MARCH 13, 2025

When seven Chicago residents died from cyanide-laced Tylenol capsules, J&J immediately halted all advertising and issued widespread safety warnings. Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage. ” Chipotle’s 2015 E.

Crisis 78

Crisis Examples Industry Crisis Management 78

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Most PR pros work with their clients to create plans where they outline pitch angles and content topics they want to execute over the course of a couple months.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Media relationships, of course, are at the heart of PR plan execution. Last month, our client Innovid put out an annual benchmarks report examining key trends in streaming CTV advertising and more. It’s common for journalists to pick up something on Twitter to incorporate into an article or research for further commentary, for example.

Social Media 322

Social Media Data Report Leadership 322

Sword and the Script

APRIL 30, 2024

So, when I saw a LinkedIn post about the source of that statistic , of course, I wanted to have a look. He wrote it up in a paper published online titled, Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now. This is a deceptively simple fact, but it has a profound implication for advertising.

B2B 158

B2B Marketing Advertising Advertising 158

Flack's Revenge

OCTOBER 17, 2014

Of course, the LinkedIn audience is of great interest to brands and business publishers alike: Anyone who has ever published a news story can tell you that it’s nice to have readers. Much of this growth has been fueled by “native” advertising. Which brings us back to the intro.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. That vote of confidence is great, but in most cases a PR campaign is a poor substitute for a marketing plan, and it’s not typically designed to drive demand.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

APRIL 14, 2020

The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. It has also brought out the best in some companies and brands, with accompanying positive PR. I hope she shared.

Hotels 282

Hotels Brand Branding Guidelines 282

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

This isn’t really the case, of course, or at least it’s not nearly that simple. The right advertising generates reach and frequency of message to inform specific audiences. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

What does this mean for digital advertising? Any business can ensure that its pieces are seen by those who matter most: clients, prospects, referral sources, alumni, colleagues, internal staff, and, of course, the media outlets that influence different segments. How can marketers cope? What does it do for publishers?

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Of course, unforeseen media opportunities will come up throughout the year and we may have to stray a bit from the calendar, but that’s the beauty of a flexible media plan.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Of course this kind of trust doesn’t happen overnight. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course. Advertising Week NY, September 23-26, New York. To grab a coveted spot on stage for the 16 th New York Advertising Week, submit a speaker and/or an entire seminar topic idea via online portal by May 23.

Conference 173

Conference Leadership Sports Policies 173

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials. Our job is to educate them in advance about what media need and want.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Onclusive

JANUARY 20, 2020

Digital media and advertising teams are always looking for new, more effective content, whether they are focused on brand building at the start of the customer journey or late-stage demand generation conversions. They are also likely to have budgets and measurement systems just like their brethren in the digital media or advertising teams.

Marketing 195

Marketing How To Measurement Advertising 195

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. The near future of digital news may be as tumultuous as the near past,” he wrote. “But to its audience.”.

Pitching 215

Pitching Journalism Construction Writing 215

Deirdre Breakenridge

DECEMBER 5, 2017

She teaches courses in public relations and advertising. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. Marlene Neill, Ph.D., APR, is an assistant professor at Baylor University.

International 208

International Internal Ethics Journalism 208

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

The failure here was really one of governance, of course. In a class by itself; Elon Musk and Twitter I don’t know how to analyze Elon Musk’s many PR and communications mistakes over the course of the year. I’m not sure how the debt is serviced in this scenario, however.

Banking 212

Banking Nonprofit Twitter Advertising 212

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.

Study 218

Study Marketing Journalism Advertising 218

Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). So I sent the note below around, and will be running the answers in a series of posts. (I I was not sure what to expect. Would they gloss over the challenges or suggest major changes?

Social Media 174

Social Media Marketing Media Facebook 174

Cision

JUNE 15, 2017

For example, bicultural Hispanics that may prefer English would likely choose Spanish-language when relating to certain topics such as financial services, depending of course on age and other variables. I like all kinds of music from classic rock to country, pop and of course Latin music.

Automotive 245

Automotive Resources Consumer Course 245

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Cision

NOVEMBER 11, 2016

Of course, all the images in the world will only get noticed if your pitches are strong. As marketing and advertising becomes more data-driven and trackable, PR professionals will also be expected to deliver the same kind of metrics and attribution. If I won the lottery I would… do charitable things of course.

Communications 253

Communications Data Local Survey 253

Business Wire

FEBRUARY 2, 2018

Increase your budgets with FB Advertising It is no secret that Facebook is a giant advertising network and that this move was designed to not only make users happier, but to increase Facebook’s overall revenues where brands must pay to garner eyeballs on their content. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Cision

JULY 5, 2016

I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future. If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team. My biggest pet peeve is…meetings that veer off course.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

JULY 16, 2019

Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . It’s not just a matter of the disruption of operations, of course; there’s often a reputational impact that can linger for years. Building better public relations will impact that bottom line.

Company 213

Company Case Study Airlines Study 213

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

Our event spoke to a number of media verticals: entertainment (because of the TV show), advertising/marketing, business, and more. Of course many media already had prior engagements on the calendar, given the late notice, which is a common problem for any last-minute event.

How To 211

How To Television Groups Leadership 211