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5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale.

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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

Of course, the changes we see aren’t usually sudden. The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. It will revive contextual advertising and give rise to new data targeting tools. They don’t magically start with the new calendar.

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5 Amazing Facts You Must Know About Facebook Advertising

Cision

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

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Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

Buzzstream

We decided we wanted to pit a few advertising/marketing approaches against each other. While 7 in 10 people would rather watch a 30-second advertisement than give away their email address, 88% would do the same if asked to provide their phone number. . Would You Rather? How much more valuable is an email versus a phone number?

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How To Stand Out In Ad Tech PR

ImPRessions - Crenshaw Communications

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. You can see this by taking a quick look at the evolution of the Lumascape –every year it grows. Clients need to speak.

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A Cheat Sheet For Ad Tech PR

ImPRessions - Crenshaw Communications

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Events like Advertising Week, AdExchanger Programmatic I/O, to Cannes are all great opportunities for PR to gain extra exposure for executives. . The acronyms alone are daunting.

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#14: What happens when influence outshines advertising?

NewsWhip

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.