ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Of course this kind of trust doesn’t happen overnight. This is good news for clients and PR firms alike.

Publicity 256

Publicity Branding Brand Storytelling 256

ImPRessions - Crenshaw Communications

MARCH 13, 2018

You must assess a situation quickly and determine a course of action quickly, often ahead of all the facts being known. Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. Over 80% of companies now have an employee social media policy.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

The failure here was really one of governance, of course. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Target found itself in a somewhat similar situation when anti-LGBTQ customers criticized its Pride Month displays, in some cases trashing store merchandise and harassing employees.

Banking 212

Banking Nonprofit Twitter Advertising 212

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Livestream goes mainstream.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. They will also have experience trafficking advertising — especially targeting media, which is an element of amplifying earned media.

Marketing 195

Marketing How To Measurement Advertising 195

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. Of course, not all brands are failing in this area. Your employees! Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand? Yet, brands continue to use it regularly in their social content.

Branding 215

Branding Brand Instagram Video 215

Business Wire

FEBRUARY 2, 2018

Once your news release has crossed the wire, launch your FB Live and invite page members, internal employees, external partners, reporters, customers and prospects to tune in as you discuss the value of your update with product owners and customers implementing the tool. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Sword and the Script

AUGUST 13, 2024

Should you advertise against your competitors? It was created a few years ago by the security research organization Cybereason and it makes customers the heroes , which of course, they are. Every customer, partner, and employee helped us get to where we are today. And that’s what stands out for me in terms of creativity.

Creativity 103

Creativity B2B Examples Marketing 103

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

So, how did Keurig find itself in hot water this week after pulling advertising from Sean Hannity’s program? Among other brands, Keurig was targeted as a Hannity advertiser when protesters were steamed by what they saw as Hannity’s defense of Roy Moore, the Alabama Senate candidate now facing accusations of child molestation.

Branding 136

Branding Brand Advertising Advertising 136

PR Matters

MAY 27, 2014

Unfortunately, in the world of business, as well as communications, including PR, marketing and advertising, there remains a great tendency to use clichés instead of writing content that works well simply by being clear, to the point and providing value and evidence for the reader. Yet the words we use to achieve that?

Airlines 162

Airlines Advertising Advertising Writing 162

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. India accounts for more than 50% of total selfie deaths in the world. Humanize Your Brand. Conclusion.

Digital PR 251

Digital PR How To Small Business Analysis 251

Communications Conversations

OCTOBER 2, 2019

Employee social advocacy programs are having a moment. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years.

Employee 74

Employee Branding Brand LinkedIn 74

ImPRessions - Crenshaw Communications

MAY 22, 2017

A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. Boosting message resonance.

Branding 185

Branding Brand Marketing Wireless 185

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 19) Employees have huge impact on social sharing. Jason Miller of LinkedIn said, “one single employee sharing three items of content a day can add up to 23 million in additional reach over the course of a year. Corporate Reputation ).

Content Marketing 140

Content Marketing Social Media SEO Publicity 140

Remote PR Jobs

NOVEMBER 8, 2022

PR’s third party validation creates trust that can support any existing product or service and of course, sales messaging. Improving SEO - leads to brand discovery: Every article, website, and advertisement available online about your company can help optimize your search engine rankings.

Case Study 171

Case Study Engineering SEO Reputation 171

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? It depends. Teach us (quickly).

B2B 138

B2B Branding Brand B2C 138

PRSay

JANUARY 14, 2020

Consider that when he teamed with ad executive Bill Marsteller in 1953, the largest PR firm was Hill & Knowlton with about 100 employees. Second, that combination of advertising and public relations was a seminal moment. He also took responsibility for employees who didn’t make it at Burson-Marsteller. “We

Leadership 158

Leadership Automotive Employee Corporate 158

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. She received her PhD in advertising from the University of Texas at Austin.

Publicity 150

Publicity Policies Social Media Study 150

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. Lastly, of course established influencers should be paid for their work.

Pitching 228

Pitching Agency Social Media Creativity 228

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand. Your letterhead.

Employee 120

Employee Social Media Education Branding 120

Prowly

FEBRUARY 13, 2025

Use advanced tools All of the above works, of course. Follow external links and relevant keywords (which will help your SEO strategy), and see if your advertising efforts resonate with your target customers. It may also include your employees. Use employee advocacy and boost engagement on content they publish.

Measurement 104

Measurement Tools Branding Brand 104

Communications Conversations

OCTOBER 13, 2014

And, of course, I offered up ideas on how to best fix it. But, I believe we can course-correct. Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). The topic of my half-day presentation: Content strategy. They wanted to do what Oreo did.

Strategy 120

Strategy How To Guidelines Advertising 120

Sword and the Script

JUNE 6, 2023

Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post. The article reports that “the layoffs caught the internet’s attention when former employee Chris Callahan took his frustrations to LinkedIn this week. Layoffs at internal comms platform. acquired in February of 2023.

Survey 178

Survey Software B2B Pitching 178

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. Employee storytelling. You aren’t the only one competing for your audience’s attention.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. However, the variation in the advertising scores was only 4 points over the nine months.

Study 161

Study Media Relations Media B2B 161

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. This year we were especially psyched to take advantage of free online courses that really upped our game.

YouTube 136

YouTube Video Training Survey 136

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. This divergence has become increasingly apparent in recent years. That disparity needs to change!

Branding 90

Branding Brand Marketing Ethics 90

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Of course, the growth and speed of real artificial intelligence and its impact may well be overblown. How are its employees treated? and they’re skeptical of traditional marketing and advertising. As machine-learning algorithms grow more sophisticated, it’s natural to assume the worst. What does it value?

Marketing 173

Marketing Creativity Storytelling Privacy 173

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. 6) Advertise the best performing content after it runs its organic lifecycle. However, do this after the organic reach has run its course. 7) Activate your employees.

Social Media 130

Social Media Branding Brand Media 130

Melissa Agnes

APRIL 30, 2015

Let me give you an example… When British Airways thought up the below campaign it was probably a great idea (of course I’m giving them the benefit of the doubt that this campaign was probably developed months before it was actually launched). Both of these steps are critical for your issue and crisis prevention.

How To 183

How To Marketing Crisis Crisis Management 183

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. B2B content marketers serve an average of four audiences.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Of course, we bone up on what journalists cover by following them on Twitter and reading their stories. Although there will always be clients who want to know AVEs (advertising value equivalency ) because it allows them to place a dollar value on the PR budget, there are better ways to measure the PR investment.

B2C 120

B2C Measurement Video B2B 120

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Of course those things have to occur. Start with employees, financial institutions, local government, and so on. The top of the funnel is filled by PR. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. The objectives should be clear as well as measurable.

Writing 136

Writing How To Pitching Privacy 136

PR in High Definition

MAY 26, 2020

Of course, there will be spikes and dips – especially if or when we see another outbreak – but you can plan for that too. Unless you’re the likes of Zoom or a hand sanitiser manufacturer, experts like Sir Martin Sorrell have advised that you can’t ‘spend [on advertising] your way out of a recession’.

Communications 118

Communications How To Construction Employee 118

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 149

Software Case Study Advertising Advertising 149