Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. If you want a really clear explanation of how journalism on blockchain would work I have a guy who’s a great five- minute interview.

Pitching 215

Pitching Journalism Construction Writing 215

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. She teaches courses in public relations and advertising. We invite you to check out our book for more practical advice on building relationships and how to become more influential.

Internal 208

Internal International Ethics Journalism 208

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. Of course, not all brands are failing in this area. Let’s take interviews, for example. Instead of scripting the whole thing, set up the interview and general direction of the topics and then see where it goes from there.

Brand 215

Brand Branding Instagram Video 215

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. Check out these five things you can do to make your courses more life-like: Pick a client. Most of your courses will attempt to give you a broad overview of a topic so you are prepared for a variety of scenarios. Envision all your work supporting that client.

Social Media 150

Social Media Media Case Study Analytics 150

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. But, of course, your work has just begun. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Social will evolve both as an organic and paid channel and of course, new social networks will arise. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow. I thought it would be great to get Drew Neisser’s views.

Social Media 149

Social Media Marketing Media B2B 149

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Drew: Social will evolve both as an organic and paid channel and of course, new social networks will arise. What Will It Take for Advertisers to Back Away From Facebook? Can the ship be righted? Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

JUNE 23, 2022

For too long, advertising value equivalent (AVE) was used as the only method to evaluate PR. But equating earned media with paid advertising ignores the key differences between the two and is generally considered a flawed way to measure outcomes. An earned media placement is only as good as the people who see it, of course.

Measurement 182

Measurement Agency Advertising Advertising 182

Deirdre Breakenridge

MAY 24, 2016

Of course, nailing down what success looks like is a critical first step. Whenever I share information about Women Worldwide , the outcome varies from friends and colleagues sharing show ideas / topics, getting introduced to amazing guests, capturing the attention of sponsors and advertisers and growing my community with more listeners.

Energy 190

Energy Mobile Community Measurement 190

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” Agreeing to an interview and then becoming a no-show.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England.

Tools 170

Tools Government Crisis Public Affairs 170

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. And, of course, Weber Shandwick that is everywhere!””. So what was your favorite campaign?

Agency 97

Agency Interviews Film Advertising 97

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. Here are some of the most powerful. Boosting message resonance.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

JULY 9, 2024

The key for B2B PR is to make it easy: Easy to understand; Easy to interview; and East to get questions answered. eyeballs and by extension advertising), you improve your chances of coverage. Of course, you don’t. You’ll have way more success that way. It’s like they are not even trying. It’s disruptive and needy to call.

Survey 182

Survey Journalism Report Pitching 182

Ishmael's Corner

APRIL 14, 2015

Of course, the challenge lies in the fleeting nature of this information. Will Advertising Disappear? Nieman Lab conducted a terrific interview with Tom Standage who heads the digital side of The Economist. But essentially it’s not straightforward display advertising. Never Eat Ramen Alone Again. It’s a terrific read.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Flack's Revenge

JUNE 28, 2017

Intervyo : The first and most advanced interview simulation engine. Veronica (I did not get her last name) said that Intervyo replaces resume and first-round interview screening. Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders.

Real Estate 120

Real Estate Wireless Mobile System 120

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. They’re platforms for idea-sharing, networking, recruiting, and advertising. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. All good PR people have relationships at key media outlets, of course. Collect and cultivate freelancers.

Television 120

Television Interviews Engineering Tools 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. PR firms expand service offerings.

YouTube 136

YouTube Video Training Survey 136

Deirdre Breakenridge

SEPTEMBER 26, 2016

My previous interviews with new professionals had suggested new practitioners were enacting more managerial type roles on social media, but I didn’t know if those findings were generalizable. Change is part of the profession, but of course, that doesn’t mean it’s embraced by all. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Buzzstream

NOVEMBER 21, 2024

In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out. Of course, there are all sorts of email lists, some more advertorial than others. Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns.

Digital PR 62

Digital PR SEO Web Resources 62

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR.

Pitching 228

Pitching Agency Social Media Creativity 228

Deirdre Breakenridge

JUNE 13, 2016

Here’s my interview with the CEO and co-owner, Jennifer Radk e, on social media education and her vision for the NISM. An optional course and self-study materials are available for those who wish to study these areas closer, before taking the exam. Tell me a little about the National Institute for Social Media.

Social Media 0

Social Media Education Media Training 0

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. The audit isn’t new, of course, but it’s newly important. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Media 120

PR for Anyone

SEPTEMBER 8, 2022

Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention.

Media 130

Media YouTube Video Interviews 130

Deirdre Breakenridge

DECEMBER 11, 2015

At the same time, the agency participants rated the quality of their creativity as 60% worse than the creative from advertising agencies. Of course, it would be ideal to build each relationship for the long term. After, interviewing about 50 women, I’m well on my way. Relationships : Here’s is a brief but important lesson.

Creativity 150

Creativity Trends Technology Agency 150

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Of course, we bone up on what journalists cover by following them on Twitter and reading their stories. But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. We will apply rigor to outcomes measurement.

B2C 120

B2C Measurement Video B2B 120

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Prowly

FEBRUARY 13, 2025

You can also provide feedback sessions with your target audience during interviews or start gathering post-service survey data. Use advanced tools All of the above works, of course. Follow external links and relevant keywords (which will help your SEO strategy), and see if your advertising efforts resonate with your target customers.

Measurement 104

Measurement Tools Brand Branding 104

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Jones, of course, is the self-proclaimed “performance artist” who spins wild conspiracy theories and launches poisonous attacks on perceived enemies, galvanizing his hordes of fans in the process. ” He then rubbed salt in the wound by giving a rare interview to Sean Hannity’s radio program.

Twitter 136

Twitter Facebook Radio Interviews 136

Communications Conversations

MARCH 16, 2017

On the hiring manager side, the complaint I hear the most from friends and colleagues is a lack of clarity or depth in the resume or interview. For example, a candidate may say they have “strong experience with social media advertising tools”–but the hiring manager comes to find out the candidate has never used Power Editor.

Social Media 94

Social Media Media Interviews LinkedIn 94

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Conversion: 5 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97