Contently - Strategy

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. The reason influencer marketing is so effective is because influencers have already built a loyal following of people who trust their opinions.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Sword and the Script

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. By contrast, 95% are not in the market currently.

B2B 159

B2B Marketing Advertising Advertising 159

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. One term I heard a lot in my PR course was “media gatekeepers” and how to attract them, but it was mostly explained through press releases and how to write killer hooks. PR is not marketing.

Conference 368

Conference Pitching Writing Agency 368

Flack's Revenge

DECEMBER 4, 2018

Are the waters safe for social media marketing? interestingly, this Digiday articles says Facebook advertisers are staying the course ). I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.

Social Media 174

Social Media Marketing Media Facebook 174

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety.

Conference 319

Conference Privacy Twitter Leadership 319

Polaris

NOVEMBER 17, 2014

If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. On the other hand, independent bloggers rely on advertising and sponsors to make a living.

Media Relations 232

Media Relations Marketing Media Fashion 232

Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. PR is playing an increasingly integral role in the marketing mix. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. In the advertising world, that may mean the company isn’t part of a consulting firm. It usually means PR – not integrated marketing – leads the team’s thinking. And it sometimes applies.

Agency 351

Agency Creativity Corporate International 351

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. But PR is still about the story.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. The only question now is how far will marketing and PR grow together.

Study 218

Study Marketing Journalism Advertising 218

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah. Paul: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

PR Fuel

NOVEMBER 11, 2021

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Top marketers go out of their way to generate as much brand awareness as possible. What Is Advertising?

Advertising 105

Advertising Advertising Writing Product Launch 105

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications.

Branding 185

Branding Brand Marketing Wireless 185

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

What does this mean for digital advertising? How can marketers cope? A Call To Action, or CTA, can exist in nearly any type of content but it’s worth calling out because it is essential to achieving content marketing goals. Direct marketing to customers and employees through timely emails is also useful. Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

Mindful Marketing

DECEMBER 18, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all said things we later regretted. It’s easy to scoff at these ads and think, “How could those companies be so rash to release such obviously offensive advertising?”

Advertising 88

Advertising Advertising Ethics Fashion 88

Sword and the Script

APRIL 27, 2021

And it’s not instructive for setting priorities in marketing. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Paid – any form of sponsorship or advertising. Shared – social channels. Image credit: Pixabay.

B2B 148

B2B Marketing Course Content Marketing 148

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Edcals help streamline content marketing efforts and reduces the stress of not always knowing what to publish when. Planning Content. Measure Performance.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Social will evolve both as an organic and paid channel and of course, new social networks will arise. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. B2B Content Marketing ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. PR is an investment of not just a portion of the marketing budget but a proportionate time commitment as well.

Publicity 256

Publicity Branding Brand Storytelling 256

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Study Blogging Survey 169

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Of course, the growth and speed of real artificial intelligence and its impact may well be overblown. Those of us who work in public relations and marketing can benefit enormously from automation of rote tasks. To paraphrase Seth Godin, “Marketing PR isn’t about the stuff you sell; it’s about the stories you tell.”

Marketing 173

Marketing Creativity Storytelling Privacy 173

Melissa Agnes

APRIL 30, 2015

We keep seeing these senseless, preventable gaffes being made in PR and marketing campaigns (think Teenage Mutant Ninja Turtles , British Airways , US Airways and DiGiorno Pizza just to name a few), which leads me back to my question… How does this happen? Come on people! Are they rewarded for taking such bold initiatives?

How To 183

How To Marketing Crisis Crisis Management 183

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course. An expo with a thousand exhibitors and a conference with 18 stages, it doesn’t get much bigger and flashier than the annual marketing, technology, creative and media industries behemoth. Deadline is May 1.

Conference 173

Conference Sports Leadership Policies 173

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Even if your entry to the market isn’t the newest or doesn’t have the most bells and whistles, a compelling back story helps quite a bit. What are the most important PR and marketing tools for this kind of product? Simply: do they work?

Communications 253

Communications Data Local Survey 253

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing. Here are their answers: 1.

Content Marketing 137

Content Marketing Marketing Advertising Advertising 137

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Consumer Course 245

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Drew: Social will evolve both as an organic and paid channel and of course, new social networks will arise. Drew: Who said the ship is listing or sinking?

How To 159

How To Facebook Social Media Advertising 159