ImPRessions - Crenshaw Communications

JUNE 27, 2022

Media relationships, of course, are at the heart of PR plan execution. Breaking news happens fast, and reporters writing stories are looking for a quick reaction. Last month, our client Innovid put out an annual benchmarks report examining key trends in streaming CTV advertising and more. Always be building…media relationships

Social Media 322

Social Media Data Report Leadership 322

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. Of course, any PR plan is dependent on budget, manpower – and time. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications.

Writing 136

Writing How To Pitching Privacy 136

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Are you playing a long game and saying, “We need to write more about these things or potentially engage with these writers,” or is there other things? That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives.

Writing 211

Writing Communications Marketing B2B 211

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’ Write about it.’”.

Pitching 215

Pitching Journalism Construction Writing 215

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

PR Matters

MAY 27, 2014

Unfortunately, in the world of business, as well as communications, including PR, marketing and advertising, there remains a great tendency to use clichés instead of writing content that works well simply by being clear, to the point and providing value and evidence for the reader. Yet the words we use to achieve that?

Airlines 162

Airlines Advertising Advertising Writing 162

Polaris

NOVEMBER 17, 2014

On the other hand, independent bloggers rely on advertising and sponsors to make a living. Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. Of course, some agencies also do that with journalists, especially if they lack experience in your industry.

Media Relations 232

Media Relations Marketing Media Fashion 232

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

Sword and the Script

JULY 9, 2024

eyeballs and by extension advertising), you improve your chances of coverage. Of course, the WSJ is worth it every time, but that interaction is one reason why for most other publications, I’ve shied away from offering exclusives. So, put the effort in to write a good pitch. Of course, you don’t. I don’t think so.

Survey 182

Survey Journalism Report Pitching 182

Cision

JUNE 15, 2017

For example, bicultural Hispanics that may prefer English would likely choose Spanish-language when relating to certain topics such as financial services, depending of course on age and other variables. I like all kinds of music from classic rock to country, pop and of course Latin music.

Automotive 245

Automotive Resources Consumer Strategy 245

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Of course, the band wants the article to portray them as musical geniuses – great PR! Of course, the band wants the article to portray them as musical geniuses – great PR!

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If the executive has a strong or contrarian point of view on topics of evergreen interest, then she should write blog entries, LinkedIn posts, and pitch bylines to key outlets. See this post for tips on writing stellar bylines.

Company 174

Company Conference Corporate Leadership 174

Shift Communications

SEPTEMBER 17, 2014

It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Of course, there are strategies to give them a gentle nudge every now and then, but we’ll cover that further down in the post.). By using paid advertising, you can target a specific audience to boost readership and gain followers.

Blogging 161

Blogging How To SEO Analytics 161

Business Wire

FEBRUARY 2, 2018

Increase your budgets with FB Advertising It is no secret that Facebook is a giant advertising network and that this move was designed to not only make users happier, but to increase Facebook’s overall revenues where brands must pay to garner eyeballs on their content. Write social messaging and share it with your internal teams.

Facebook 181

Facebook Community Advertising Advertising 181

The Resolution Blog

JANUARY 31, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. Reputation is important in the PR world, so of course you want to get a few wins under your belt. But writing up award entries can be expensive and time-consuming.

Measurement 156

Measurement Case Study Creativity Course 156

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Fast-vertising.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

Deirdre Breakenridge

JULY 9, 2018

Check out these five things you can do to make your courses more life-like: Pick a client. If you have to write a research report, how could that research help your client’s business? Most of your courses will attempt to give you a broad overview of a topic so you are prepared for a variety of scenarios.

Social Media 150

Social Media Media Case Study Analytics 150

Flack's Revenge

JANUARY 10, 2019

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. Drew: Social will evolve both as an organic and paid channel and of course, new social networks will arise. What Will It Take for Advertisers to Back Away From Facebook? Can the ship be righted? Further Reading.

How To 159

How To Facebook Social Media Advertising 159

Shift Communications

JUNE 12, 2015

Google’s AdWords platform is becoming more and more popular with clients each day, whether it’s for digital advertising or syndicating media hits. The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads.

Writing 60

Writing eBook Policies Google 60

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? Of course, there’s plenty more each did, but you get the gist. A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Lets play executive for a second. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Finally, about 40% either have no plans to use it, or simply aren’t sure. How does PR’s use of gAI compare to marketing?

Survey 178

Survey Software B2B Pitching 178

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. During the five-week course, several co-presenters will join them. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely.

Communications 192

Communications Sports Journalism Fashion 192

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 21) The sinking confidence of social advertising metrics. Paid Media and Advertising Statistics.

Content Marketing 140

Content Marketing SEO Social Media Publicity 140

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

B2B 168

B2B Study Blogging Survey 168

Cision

JUNE 6, 2016

Of course, Instagram is owned by Facebook whose monetization efforts have been successful. Business restrictive – intended to promote advertising spend by limiting free promotion on the platform, sometimes at the expense of user experience. Help brands and advertisers understand and manage their audience and media rights.

Instagram 84

Instagram Handbook Mobile Facebook 84

Ishmael's Corner

APRIL 14, 2015

It occurred to me that I could write a grab bag post every single day. Of course, the challenge lies in the fleeting nature of this information. Will Advertising Disappear? So we’re switching toward what we call thought leadership, which is we sell sponsorship of conferences, with white papers, with online advertising as well.

Advertising 60

Advertising Advertising Storytelling Journalism 60

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. If the show’s concept is so popular and repeatable, then why not just write scripted, fictional versions of it? Of course not. Because it’s more dramatic if it’s happening to a real person. Does it always work out?

Communications 161

Communications Storytelling Film Training 161

PRSay

JUNE 18, 2019

Of course, many of those texting, tweeting, messaging, blogging, etc., What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? Writing in AP style means they’re speaking the language of the people they are pitching.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Today it is unrivaled as a digital advertising platform. Insisting that it’s an agnostic tech platform, of course, makes it seem less accountable for unintended consequences around content abuses or the sway of fake news. Perception is reality, of course. Facebook has weathered many storms in its 13-year history.

Facebook 157

Facebook Reputation Mobile Privacy 157

ReimaginePR

MARCH 30, 2020

YouTube is a movie sharing website which allows help writing essays everyone to watch videos free of charge. If you want to submit a video and set any kind of advertisements or affiliate links inside, nevertheless, please do not hesitate to do so! When you finish a class, you are going to get a sharable digital Course Certificate.

How To 120

How To YouTube Video Web 120

Deirdre Breakenridge

SEPTEMBER 6, 2016

This class is unlike others in PR, Marketing, and even Advertising classes. These can be applied and integrated not just in social media classes, but introduction courses, writing, management, and even campaign courses. Rubrics and feedback forms.

Social Media 150

Social Media Exercises Media Resources 150

Buzzstream

NOVEMBER 21, 2024

In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out. Of course, there are all sorts of email lists, some more advertorial than others. He also runs a successful digital PR course. He only has a few issues at the time of writing, but the quality is top-notch.

Digital PR 62

Digital PR SEO Web Resources 62

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. Be smart about it.

Study 161

Study Media Relations Media B2B 161

ImPRessions - Crenshaw Communications

MAY 1, 2018

The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. The writing should move smoothly, so keep sentences short and snappy. In general, a thought leadership piece is not an advertisement. Make the reader’s job easy. Pay attention to the headline.

B2B 147

B2B Leadership Customer Service eBook 147